SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.

On the internet, the information that you read can have been created days, weeks, years or even decades ago. The techniques that worked in a simpler, more nieve era do NOT work now - there are teams of PHDs working to eliminate any tricks, or shortcuts that you can take.

Ages ago, you might have gotten away with tiny words, written in white - or putting some heavily searched term into your page text or meta tags - or doorway redirect pages, or computer generated series of keywords created from the search engines themselves.

All of this is now viewed as SPAM - bad stuff that interferes with the normal operation of the search engines providing searchers with information that is relevant to their search term.

The search engines have recently removed one BILLION pages from their index - and you know they are hunting down any more that are out there. You can try and trick the search engines, and suffer the inevitable consequences, or work WITH them.

Page optimization can be as simple as having your keywords be a part of the TITLE tag, and in an H1 heading, and having the page actually be about that topic!!! Revolutionary, I know, but that's what the search engines are trying to provide!

The "boost" in rankings comes from "off page" factors - things not even on the web page! These are called links, and search engines work on the basis that if ten people say that a page is about internet marketing, or 1966 Mustangs, it probably IS!

You can help your ranking by working on the text that links to your page - if the links say "Home Page" or "Click Here", they don't do you any good - the keywords that you are trying to optimize for are the words that should be in the links, with some rotating and variety.

You can generate those links by submitting to your industry or subject's directory, creating articles about your topic and linking back to yourself in the author box, reciprocal linking campaigns, buying links, posting to blogs, comments in forums - all work well to signify what you page is about.

If you have a good resource - a resource of value - people will begin to link to it of their own accord - and rankings generally rise over time as people discover a resource - so don't waste time creating websites, getting links, and popularity, just to be banned for trying some SEO tricks - the search engines want to work WITH you, instead of against you!

Andrew Larder, Internet Marketing

In The News:

SEO myths busted by an ex-Googler  Search Engine Land
Managing Successful SEO Migrations  Search Engine Journal
TF-IDF: Can It Really Help Your SEO?  Search Engine Journal
For SEO, How Fast Is Fast Enough?  Practical Ecommerce
How to find your ideal SEO agency  Search Engine Land
Google BERT Update – What it Means  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Can SEO Be Made Predictable?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
How to Create Content for SEO  Search Engine Journal
How to Avoid SEO Misinformation  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites... Read More

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is... Read More

DIY SEO

Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of... Read More

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

From Corpora to Matching

Making effective use of the Internet is increasingly about creating... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Submit Your Website to Search Engines

Some search engine submissions are free and some pay for... Read More