Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals with the paid inclusion and organic search results from search engines.

We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Web sites have evolved from being perspective generators into something more commercial. The knowledge warehouses have finally figured out means to generate revenue for the knowledge service they render through multiple mechanisms. Similarly the search engines have evolved from just being the intelligent bots capable of indexing; organizing and serving relevant content pages to "SEusers". Now there is one more new term to get familiarized with, like Caesars now we got the Search Engine Users abbreviated into "seusers" (pronounced: SEW-sirs). Search Engines have figured out that there are many websites who want to sell products to the Internet World. For each of the search terms you type in along with the highly relevant websites selected by the highly sophisticated search Algorithms (Search Algs for short), you get sponsored results.

Webmasters have understood who the masters of the Internet Universe are and have started to recognize the importance of being in the top 20 of the search results. This coveted top spot for various search engines is what makes are breaks web business today. By being in the top 20 they get tons of free traffic to their website and which results in sales and translated into revenue. For folks who lie low in the SERPs (Search Engine Result Pages), there is one more mechanism to "BUMP UP" their standing and visibility in the SE. Welcome to the world of sponsored results, webmasters buy or bid for higher spots usually in the top bar or side bars of the search results. In some search engines the sponsored results get almost half the SERP. This is known as the sponsored results, as they pay for the impression of the ads shown when seusers type in their search terms. There are two types namely pay for impression similar to the banner advertisement techniques and the next is the currently popular Pay per clicks. Where the SE charges the webmasters for each click they generate for the sponsored results. This is a great business model.

The search engines organize the web pages in ways where by the retrieval based on search terms is easy. The serving of results is based on search terms hence the indexing is based on the search terms. The search engines also give weightage for web pages with worthy back links. The search results returned for each keyword or phrase is based on the content, optimization, back links and outbound links. There are multiple other proprietary techniques employed by each SE to return the best results for the search terms. These are termed are termed as the organic search results as they are not paid for the top spot. The side bar and specially designated zones contain the paid listings. Reaching the top spot in the organic results is what every webmaster is after at currently. Because of the sheer number of websites that are out there the search engines don't want to spend more cycles in their bots for any new websites. They have figured out that there is tons of information on current websites and any new indexing without any payment is not worth it unless proven to be useful. Some websites have gotten to the model of indexing only websites that pay to be indexed and returned in the search results. This is known as paid inclusion. The other way to get included in these search engines are by applying for human edited web categories like the DMOZ.

Author suggests a dosage of atleast two searches before sleep each day for the following search engines: wikipedia.com and this Search Engine paid inclusion website. If you forgot to take the directed dosage you have the liberty to take twice the number of dosage when you get to remember the same. Author is a freelance writer for the webs many great websites and can be contacted at indyan at gmail dot com. Permission is granted to reprint this article with all portions of this article intact including this resource box in its entire form.

In The News:

SEO Executive for Centre for Science and Environment  Centre for Science and Environment
Stock Photography Impact on SEO  Search Engine Journal
Top Tips to Improve Your Website SEO  Business 2 Community
How to Show the Value of Local SEO  Search Engine Journal
What Makes a Great SEO Backlink?  JumpFly PPC Advertising News
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce
Google's Advice on How to Hire an SEO  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

How To Get Listed in Yahoo!

Getting listed in Yahoo! (The Very Top Search Engine/Index) is... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

Are You Hung-Up on Page Rank and Back Links?

It's unfortunate that many website owners are so hung-up on... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

Spamglish; A Search Engine Comedy With A Language All Its Own

When the movie Spanglish hit the screens in 2004, it... Read More

Link Popularity: Why Its The Best Investment You Can Do For Your Business

More and more search engines rank your web pages based... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

Search Engine Ranking - What Works Now

The methods employed to increase your search engine rankings may... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

Three Search Engine Ranking Gold Tips

Getting a high ranking in the search engines is something... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one... Read More

Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly,... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Creating A Search Engine Copywriting Plan

Search engine copywriting has become an extremely important part of... Read More

Achieving Better Search Engine Optimization

The search engine giants are locked in an all out... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More

The Importance of Correct HTML Syntax in Search Engine Positoning

There is a lot of competition to get good spots... Read More