SEO: When Being Optimized Can Hurt

It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."

The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else's time and elbow grease. Even so, you've got a sale and your customer got what she was looking for. Sounds like the classic win-win situation.

So, what's not to love about Search Engine Optimization (SEO)?

Plenty ? if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you're actually doing yourself more harm than good.

Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren't spending a whole lot of money.

When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don't care about her, you only want her money. She clicks away and searches some more.

This hurts you in at least three ways:

1. You lose the sale. So you don't make any money.

2. She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money.

3. Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she's less likely to ever click on your link again. It's called negative branding and, you guessed it: It causes you to lose money.

It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren't what they were looking for. If that is the case, they won't continue to recommend you so highly.

It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.

In The News:

How Can I Set Up an SEO Agency?  Search Engine Journal
Do Links to Noindex Pages Help SEO?  Search Engine Journal
6 Best Hacks For SEO Managers  Business 2 Community
SEO Executive for Centre for Science and Environment  Centre for Science and Environment
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
Why SEOs should care about brand  Search Engine Land
SEO in 2020: Going Beyond Google  Search Engine Journal

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

One Way Linking Campaigns II

There is a way to generate links with the content... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Promoting Home Business: Tips to Increase Web Site Sales

You've selected an appropriate Online Business Opportunity. That is not... Read More

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google "sandbox"?... Read More

The Best and Easiest Google-Friendly Change to Your Web Site

No matter who you are or how much you pay... Read More

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Google vs. Yahoo -- How To Rank High On Each One

Google likes incoming links, especially links from high-ranking, on-topic pages... Read More

SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

Is Google Having a Tough Time with Their Website Limit?

If you are one to pay attention to what happens... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

SEO Blues

SEO, not again!, you may groan. The webmaster world is... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

Google Zombies Need To Wake Up

Over the last couple of weeks, I've received more e-mails... Read More