How Real SEO Analysis Works

If you're serious about SEO, you need to know how to analyze the information you uncover.

A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.

Unfortunately, that's all some companies do ? pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We'll focus on two major ones ? Top 300 and page caching.

Top 300
What's the Top 300? It doesn't sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you're ranking No. 292 one week and then a week later, you're No. 154, you know you're on the right track.

Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they're already No. 31. Don't be poorly informed.

Page Caching
Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar ? a Word or Excel document will do. List your strategic pages ? say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next ? enabling you to time your next set of SEO updates.

If you're not in the Top 300, you can still get some perspective from the page cache analysis if you're still planning to optimize a given page. It's easy to find the page ? if it's in Google's index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date.

The bottom line is that you need to track you're progress before making changes to the strategic SEO pages.

Michael Murray is vice president of Fathom SEO, a SEO firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." [email protected]

In The News:

How to Create Content for SEO  Search Engine JournalCreating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
My Boss Got an Email Saying Our SEO Sucks  Search Engine JournalAttention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
10 Quick Tips on SEO for a Restaurant Website  Customer ThinkPeople explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO  Search Engine LandGeneral Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...
The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content  Search Engine JournalTo be a successful in SEO today, your keyword research and *content* planning need an update. Learn how correlational SEO tools can help you create *content*.
Google’s Shift from Answers to Journeys: What Does It Mean for SEO?  Search Engine JournalHere's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
Google Forgets to Announce a Major Change – SEO Community Disappointed  Search Engine JournalGoogle announced a major change several years late. The SEO community reacts with disappointment.
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
ASEOHosting Identifies Three Major Components of SEO in 2019  Virtual-Strategy MagazineToday's customers overwhelmingly seek businesses that make them the priority. HUDSON, Fla. (PRWEB) March 26, 2019 ASEOHosting, a provider of ...
BEST SEO PRACTICES OF 2019  YourStory.comWe are gonna live Like we are telling the best story ever” – Penelope Stamp This hits so damn hard, that the audience is left with no choice but to stick through it.
Why You Should Understand the Top 5 SEO Factors in 2019  InfluenciveIn the last year, Google introduced considerable changes to its ranking site. Google used the support of Artificial Intelligence for almost 30% of search queries.
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
6 Tips for Building an SEO + UX-Minded Main Navigation  Search Engine JournalHere are a few key tasks and considerations you need to employ when building a main navigation with usability and SEO in mind.
The technical SEO hierarchy of needs  Search Engine LandWhat makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
Understanding SEO Content: 6 Simple Practices to Try  TechGenYZSEO *content* is more than just text. It's all about optimization and performance. Wise and planned optimization helps your web pages hit the rankings of search ...
Help us update the Periodic Table of SEO Success Factors  Search Engine LandEvery two years since 2011, Search Engine Land has taken a *fresh* look at all the elements that impact your success in search engine optimization, mapping ...
Google Florida Algorithm Update II – 2019: What This Means for SEO Marketing  MarTech AdvisorGoogle recently released an algorithm update known as Google Florida Update 2. Here is a guide to the Google Algorithm Update II for SEO Marketers.
The Super Bowl of Unrealistic SEO Expectations  Search Engine JournalThere's a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest ...
Embracing automation and maximizing SEO performance  Marketing LandCreating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing ...
6 Actions You Must Take After an SEO Audit  Search Engine JournalWondering how to move forward after an SEO audit? Here are six steps to take to build momentum and ensure you'll get ROI on the audit.
What is Machine Learning and its relevancy to Search Engine Optimization (SEO)  YourStory.comWith the advent and dissemination of the internet, the dams of information had been freed; the world's largest and most updated public library had been founded.
What is guest posting in Search Engine Optimization?  YourStory.comThis term is entirely self explanatory but let us simplify it for you. The guest post refers to a post which is published by some guest writer on some other website's ...
Google Explains When JavaScript Does and Does Not Matter for SEO  Search Engine JournalGoogle's Martin Splitt continues his JavaScript SEO video series with an episode explaining when JavaScript is worth worrying about.
SEOs show mixed results following Google March 2019 core update  Search Engine LandWe asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
The Kondo Method for SEO  Search Engine LandThere is nothing like a Netflix original series to jettison someone to the front of everyone's social feeds – to make them an overnight sensation. Marie Kondo ...
17 Simple & Effective SEO Tweaks Brands Should Make This Year  Search Engine JournalSEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul. Instituting small but important fixes and tweaks ...
What is the impact of Google's March 2019 algorithm update?  EconsultancyOn 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
Stop the silo madness! Effective site architecture for SEO and findability  Search Engine LandThe search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However ...
SMX Overtime: What really matters for SEO success  Search Engine LandDirector of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San ...
Google Shares Guidance on Pagination for SEO  Search Engine JournalGoogle's John Mueller explains the proper use of Pagination Elements for better SEO.
How is Valuable Content Crucial to Your SEO Strategy?  Thrive GlobalValuable *content* creation may be worrisome but the result is always worth it. Quality *content* should be created because a website without it is a website that ...
Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing  Search Engine JournalGoogle has updated Lighthouse to measure tap target spacing on mobile websites.
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation  Search Engine JournalAudit and correct any issues you find in these three key areas to create a strong foundation for your website and future local SEO efforts.
The Role of Psychology in SEO: Extended Symbiotic Intelligence  Search Engine JournalThe interplay between technology and human psychology can drive successful SEO strategies. Here are some areas of SEO where you can use psychology.
How small businesses and SEO marketing firms can form winning combinations  BestTechieSmall and medium enterprises (SMEs) are often at a competitive disadvantage compared to their larger counterparts. However, in an increasingly mobile-driven ...
5 Steps to an SEO Friendly Website  Business 2 CommunityOver 90% of users' online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a ...
SEO: Google Launches Algorithm Update to Little Notice  Practical EcommerceOnce or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged ...
6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About  EntrepreneurSearch engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...
A Technical SEO Guide to Lighthouse Performance Metrics  Search Engine JournalLearn how to test your performance using Lighthouse, what metrics comprise Lighthouse's Performance score, and what those metrics mean.
Link Reclamation & Link Roundups: Two leading assets of SEO  YourStory.comRanking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing ...
Multilingual SEO: A Guide to URL Structure  Search Engine JournalLearn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries.
Three ways marketing automation can supercharge your SEO  The DrumIBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some ...
Vietnam coach Park Hang-seo unhappy with himself, team despite AFC U-23 Championship 2020 qualifiers...  FOX Sports AsiaDespite getting the win over a tough Indonesia side, Vietnam coach Park Hang-seo admitted he wasn't impressed.
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics  Search Engine JournalHow do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.
iProspect India bags the SEO duties for Godrej Interio  afaqsiProspect India, the digital performance agency from Dentsu Aegis Network, has won the digital media duties for the online business of the furniture brand, ...
This bundle covers affiliate marketing, SEO techniques, and more  Boing BoingThere's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ...
Google Update Florida 2: March 2019 Core Update Is a Big One  Search Engine JournalGoogle's Danny Sullivan has confirmed the release of a broad core algorithm update. Here's what we know so far about the March 2019 Core Update.
Global SEO Testing Service Market Outlook (2014-2025) | SEO Tester Online, 99 Percentage, Click Information System  Weekly WallThe report offers an exclusive research study of the global SEO Testing *Service* market based on our honest, accurate, and completes analysis to help you grow ...
SEO Specialist - SpotHero  Built In ChicagoSpotHero is hiring for a SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.
SEOHost.net Discusses The Importance of EAT to Search Engine Optimization  PR WebSEOHost.net, a provider of SEO hosting, domain registration, and SSL services, today issued a statement about the importance of a website's E-A-T score in ...
Top SEO Agencies Presented Awards for March 2019 by 10 Best SEO  PR WebSEO is an essential *service* that every business needs if it is going to get the desired level of traffic and conversions on its website. In order to find the best SEO ...
SMX Overtime: 3 tips to maximizing visual search potential  Search Engine LandKristopher Jones, founder and CEO of the digital marketing agency LSEO.com, shared his expertise during the “Maximizing Visual Search Potential” session at ...
SEO Manager - Pingboard  Built In AustinPingboard is hiring for a SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Types of digital referral marketing and SEO optimization  The Maravi PostIn recent years, most of the people are looking for marketing strategies in order to run the business without experience any difficulties among the competitors.
Global Search Engine Optimization Services Market Survey and Forecast Report 2019 | Moz(US), WordStream(US), SEO Book(Greece)  Spot HerldThe report offers an exclusive research study of the global Search Engine Optimization Services market based on our honest, accurate, and completes analysis ...
Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages  Search Engine JournalPinterest's recent IPO filing contains details about the site's growth being hurt in 2018 due to a Google update. Google deindexed Pinterest's keyword landing ...
Vietnam coach Park Hang-seo aiming for gold in 2019 Southeast Asian Games  FOX Sports AsiaVietnam senior and youth teams' head coach Park Hang-seo confirmed that he will indeed manage both the sides this season, stating that he is 'not a quitter ...
Google: Accents In URLs Work Fine For Google  Search Engine RoundtableGoogle's John Mueller said on Twitter that having URLs with accents are perfectly fine for Google. John said "Accents in URLs are no problem -- feel free to use ...
12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic]  Social Media TodayAre you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?
Houston SEO Company, Hyperlinks Media, Ranked Among Top SEO Companies in the USA  MENAFN.COM(MENAFN - EIN). How this Houston SEO Agency continues to gain prime recognition for digital marketing services year by year. Our team is passionate about ...
Digital SEO/Social Media Specialist job, Johannesburg  Bizcommunity.comDevelop and implement social media brand strategies, campaigns, and plans to build brand/company awarenessOversee day-to-day management of ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalMeasuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
Google Explains its Own Company’s Approach to SEO  Search Engine JournalGoogle has provided an inside look into how the company approaches SEO for its own properties.
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
Are Dedicated Location Pages the Best SEO Option for SMEs?  Search Engine JournalHere are some options for SMEs that want to promote their business outside their home location when they don't have a physical branch in those other areas.
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
StrategiQ launches Spark, an SEO deployment platform  Search Engine LandStrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
Are you guilty of these common SEO mistakes?  Search Engine LandWhen it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It's competitive — so every little bit of SEO you can add to your ...
What Is Rank Transition & What Does It Mean for SEO?  Search Engine JournalDiscover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
How reputation became a major ranking factor in SEO  Search Engine LandOver 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
Service workers and SEO: What developers should know  Search Engine LandDevelopers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Local SEO for Beginners: How to Get Started  Search Engine JournalThis guide will walk you through every part of the local SEO process – local competition analysis, keyword targeting, technical SEO, *content*, and links.
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
How to keep your SEO team (and yourself) relevant  Search Engine LandWeekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalHere's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."
9 Tips for Creating Your Best SEO Content in 2019  Search Engine JournalReady to produce your best SEO *content* this year? Read on to learn nine key tips that will help you create awesome SEO *content*.
SEO Contest Exposes Weakness in Google’s Algorithm  Search Engine JournalA Facebook SEO Group held a 30 day ranking challenge. A top ranked winner was a website written almost entirely in Latin. The winning results exposed how ...
10 SEO Techniques to rank your website higher and reap great traffic  TechGenYZWhat's the use of your SEO research if your website doesn't get found? Lookout on these top SEO trends to kee up with the future of SEO.
Are Any of These 3 Things Draining Your Passion for SEO?  Search Engine JournalWorking in the SEO field is exciting, but it's not all fun and games. Here are three challenges SEO professionals face and how we can address them.
How small businesses can see big results with foundational SEO  Search Engine LandWhether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there's a good chance some part of your site can be ...
5 practical data blending examples for smarter SEO insights  Search Engine LandSometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from ...

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize... Read More

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

A Way for Search Engines to Improve

Wouldn't it be nice if the search engines could comprehend... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Your Top Search Rankings at Yahoo & MSN Search are Worthless

It seems I now do this rant every single year... Read More

Get More Cosmetic Surgery Patients From The Web

It's no surprise that dominant cosmetic surgery practices also have... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

SEO #6: How TO GET Banned by Google!

Yesterday you should have read the fifth course out of... Read More

Banned from Google and Wondering Why?

There are those that get on the computer one night... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

4 Tricks For Lightning Fast Indexing

The biggest problem that most are running into seems to... Read More

How To Select The Right Keywords

Keyword SelectionThe most important component of search engine optimization is... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

London Bombings and Number Patterns

Firstly, let me say that I am sure all our... Read More

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization"... Read More