How Real SEO Analysis Works

If you're serious about SEO, you need to know how to analyze the information you uncover.

A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.

Unfortunately, that's all some companies do ? pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We'll focus on two major ones ? Top 300 and page caching.

Top 300
What's the Top 300? It doesn't sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you're ranking No. 292 one week and then a week later, you're No. 154, you know you're on the right track.

Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they're already No. 31. Don't be poorly informed.

Page Caching
Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar ? a Word or Excel document will do. List your strategic pages ? say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next ? enabling you to time your next set of SEO updates.

If you're not in the Top 300, you can still get some perspective from the page cache analysis if you're still planning to optimize a given page. It's easy to find the page ? if it's in Google's index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date.

The bottom line is that you need to track you're progress before making changes to the strategic SEO pages.

Michael Murray is vice president of Fathom SEO, a SEO firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." [email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...
3 advanced Google SEO strategies for financial marketersCUinsight.com (press release)
Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]Business 2 Community

all 6 news articles »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score?
Search Engine Journal
By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO, or search engine optimization, which can result in more interested users coming ...

and more »

ThomasNet News (blog)

What You Need To Know About Google's New SEO Scoring Tool
ThomasNet News (blog)
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your ...


Homesnap Pro+ wants to help bolster your SEO
Inman.com
Homesnap Pro+ is a new product from the search app to help agents establish and manage Google My Business Profiles. Article image credited to Castleski / Shutterstock.com. Subscribe to Inman Select and read the entire article. Get the breaking news, ...


Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
The Search Future: Plan Your 2019 SEO TacticsValueWalk
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


Search Engine Journal

What Are Entities & Why They Matter for SEO
Search Engine Journal
Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I'm just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it ...


The Drum

Recovering SEO traffic and rankings after a website redesign
Search Engine Land
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is ...
The impact of voice search on local SEOThe Drum

all 5 news articles »

Campaign US

SEO jackpot sparks birth of e-commerce agency success
Campaign US
It sparked an SEO explosion and raked in a ridiculous amount of traffic via Google. The article's success was exploited and monetized with affiliate links, which gave the publisher a nice little revenue stream for a while. "Eventually, we came to the ...

Google News

Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly,... Read More

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

The Modern Day Search Engine

The first task most netizens do when they log on... Read More

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Get Personal With Google

Anyone who's been on the net any time at all... Read More

Forget SEO ? It?s All About Conversion!

Which SEO hat do you wear? Is it white or... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Effective Search Engine Use

The Internet is a wonderful place full of resources that... Read More

Its The Same Deal For Both Search Engines And Real Estate

It's all about location, location, location!In the past...back in the... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

The Importance of Correct HTML Syntax in Search Engine Positoning

There is a lot of competition to get good spots... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it,... Read More