Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?

Ask the following question first: What do I know about SEO?

If the answer is "nothing", then don't buy it.

Marketers are banking on the lack of knowledge among consumers. It is no different whether it is the SEO world or the automobile world or the cell phone world. The best search engine optimization tip I can provide is this: educate yourself.

Search engine optimization help often comes in two forms:

1) The Big Sell
2) The Complex and Mysterious

Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.

Some articles on search engine optimization are written for those "in the know". Replete with complexity and mystery for those of us whose days are not filled reading the latest industry inside scoop. It takes a lot of reading and searching to discover the best, sound search engine optimization advice.

Has the SEO Fog lifted from around your head?

Has the "I MUST buy that cool SEO software" syndrome been cleansed from your system?

The urge to go out and buy these "cool tools" is based on the fact that SEO is hard work. It takes time, energy and education to do it right. However, it is in persevering and taking the time to learn that will ultimately lead to success.

How much education does one need?

At the very least, the ability to answer the following basic questions:

How does search engine optimization fit into an overall marketing strategy? What are onpage and offpage optimization? What are the steps for fulfilling each? Which are the main search engines? What three are truly important?

Don't spend big bucks on anything until answers to these questions can be found.

If you are simply looking for a search engine optimization tip that will make life on the web a little easier, then my recommendation is of no use. But you will find, as many have, that you will jump from one SEO tool to another continually searching for that magic bullet. Save the pain (and money) and get educated first.

Paul Stefanski develops Recommended Web Tools, a resource for those just beginning to develop their own websites.

A more complete form of this article, with included resources, can be found at Search Engine Optimization Tip.

In The News:

SEO How-to, Part 1: Why Use It?  Practical Ecommerce
SEO Tools Aren't Enough for Success  Search Engine Journal
How to Do SEO for Niche Markets  Search Engine Journal
How to Use GitHub for Enterprise SEO  Search Engine Journal
The Basics of Link Profile Analysis  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Yahoo Listing Still Worth It?

In October 2002, the Yahoo! portal changed the way it... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Copywriters: Make Friends with Search Engine Optimization

I don't know about you, but I felt a lot... Read More

Tips On Optomizing Your Website For Search Engines

I wish to give a few little tips, about optimizing.... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

Google Website and Web Page Indexing for Dummies

You may have heard how important it is to have... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Build Link Popularity The Smart Way

A Brief Introduction To Link PopularityAs webmasters research various ways... Read More

Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?

I am ranked #1 for that silly phrase at Google.... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More