Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Optimize Your Website or Get Lost In The Crowd! > NetSparsh - Viral Content you Love & Share

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.

That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on the internet. Why? There are now dozens of search engines and directories and somewhere in the area of 80 million websites on the www. Still think folks are finding you?

So how does the average consumer find your company? They type in a couple of keywords into a search engine and are then presented with thousands of your competitors' websites.

Let's say your company is Walt's Widgets. You have a pretty website with pictures of your widgets, a nice "about us" page, maybe some employee pictures and a picture of your beautiful building. It all looks good on the website but when Mr. Consumer types "widgets" into Google, poor old Walt's Widgets is on page 620 of the search results!

How can this be? Your site is not optimized for the search engines and is not being indexed by the search engine spiders and robots so you aren't being seen!

Research has shown that the average surfer will only review the first three pages of search results and will not drill down any deeper. If you are on page 62 of the search results, you effectively don't exist!

Surfers and search engines view a website completely differently and for you to appear on the first three pages of search results is critical to your continued profitability. You must know what the search engines are looking for, what relevance they are placing on your keywords, what elements of your site have a "welcome sign" for the spiders and, most importantly, know what keywords the surfer is using in his search. Just because you sell widgets it doesn't mean that "widgets" is the term being used the most by surfers when looking for your product.

SEO, Search Engine Optimization, is the process of analyzing keywords, reviewing search trends, analyzing link popularity, building code tags, analyzing your competition, optimizing pages within your website to be search engine friendly, editing web pages, submissions to directories and search engines, and reciprocal link building?just to name a few.

What you are after with SEO is not getting the highest number of website visitors. What you are actually seeking are qualified site visitors who have an interest in buying what you're selling. Professional SEO can help deliver a targeted audience to your business. After all, what would you rather have? 500 site visitors with a 1% conversion rate or 100 site visitors with a 10% conversion rate?

Professional SEO is critical to your company's web presence so if your site was designed by your summer intern in 2002 or your bookkeeper's son as part of his high school "media class", I assure you that you have some work to do.

Start with a good website design featuring good content and navigation. Then, utilize an SEO professional who can wring the most out of your website and deliver dollars to your doorstep.

Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnerweb.com), an internet marketing, website design, web hosting and search engine optimization company based in Kansas. Republishing this article is permitted if the content is presented in full and all credits to the author are presented on your site along with the originating URL (http://www.gunnerweb.com).

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business 2 Community

SEO is Changing, Are You Ready? - Business 2 Community
Business 2 Community
We are over halfway through 2018 and we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google continues ...
Five SEO trends to watch in 2018 - MfidieMfidie.com

all 2 news articles »

Business.com

4 Free SEO Courses You Should Sign Up for This Summer
Business.com
Learning how to master SEO doesn't have to be difficult. Brush up on your SEO skills this summer with these free SEO courses. If you're a newbie in the world of SEO, it can seem like an intimidating subject to master. But thanks to the internet, you no ...


Search Engine Land

How to project SEO traffic levels and avoid saying, 'It depends'
Search Engine Land
Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content project, will it generate a lot of traffic? You ...


Fstoppers

Better SEO: Finding Keywords for Your Photography Website ...
Fstoppers
If you know anything about SEO (search engine optimization), then you know that finding good keywords is, well, key. Here are a few ways to find new keyword ...
How to Optimize Content Efforts for SEOMarTech Advisor
A Complete SEO Checklist for Website OwnersSearch Engine Journal
How to Balance SEO Strategy with Brand StorytellingThe Content Standard by Skyword
Dealer Marketing Magazine -O'Dwyer's PR News
all 15 news articles »

Search Engine Land

SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more
Search Engine Land
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site. Ask an SMXpert – Google Tag Manager
How Do SEO and Google AdWords Work Together?Business 2 Community

all 13 news articles »

Forbes

Google's Top Ranking Factors For Local SEO
Forbes
Relevance: First On The Local SEO Checklist. Relevance is a staple of Google's algorithm and attorneys, business owners and marketers need to make their GMB profile as relevant as possible to what searchers are using to find them. Here's how you can do ...

and more »

Business.com

Should Your Business Hire an SEO Expert?
Business.com
The rudiments of good SEO are relatively easy to grasp, but it takes a lot of experience and expertise to be a master. There are plenty of resources to support your SEO efforts, though, including courses and tools, many of them free. Or you can hire a ...

and more »

soompi

Watch: Park Seo Joon And Park Min Young Are Professionals While Filming Cheesy And Sweet Scenes For “What's ...
soompi
In the beginning of the video, Park Seo Joon and Park Min Young are filming the scene where he gives her a hug from behind before he departs the country. In the middle of her lines, she makes a mistake and naturally says, “I'm sorry. Let me do it again ...


Entrepreneur

5 SEO Mistakes that People are Still Doing in 2018
Entrepreneur
Google has been updating its algorithms with some strict rules and keeping SEO professionals on their toes. Panda, Hummingbird, and Penguin are all the different names given to updates done in the search algorithms by Google. This made SEO serious ...
How to be proactive and prevent a negative SEO campaign - Part 3 ...Search Engine Land
The core pillars of technical international SEOMarketing Tech
A Beginner's Guide to SEO in a Machine Learning WorldSearch Engine Journal

all 14 news articles »

Forbes

Amazon SEO: Seven Factors For Ranking Highly On Amazon
Forbes
Amazon can be a highly lucrative yet competitive way of selling your products. You're competing with other sellers for visibility and high rankings in the search results pages. A placing on the first page is important as 70% of Amazon shoppers (paywall ...

Google News

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

The Smart Way To Get Listed On Google!

So you want to get listed on Google? And you... Read More

The Disease of Google Banning: Are You At Risk?

Definition:Google banning occurs when Google removes your site from its... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information... Read More

Search Engine Optimization: Get the Low-down

Been hearing the words Search Engine Optimization lately? I know... Read More

How Directories Help Search Engines

At the beginning of the web era, users would go... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

Google vs. Yahoo -- How To Rank High On Each One

Google likes incoming links, especially links from high-ranking, on-topic pages... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More