Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. But if you don't have money to blow on optimizing your site, then listen up.

Search engine optimization guidelines are more mysterious than Michael Jackson's bedroom. About once a week I read about how Google's algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect search engine. That's all well and good, but gives us a breather here! Maybe they're trying so hard cause they no longer hold 80% of online searches. MSN and Yahoo have built their own proprietary software, leveling the playing field a bit. A study done by www.searchenginewatch.com shows Google under 50% for US online searches. Yahoo is second with 21% while MSN ended third at 12%.

So what does that mean? Actually?not much. Unless you're ready to do a PPC campaign or your company is a household name the odds of getting listed right away on the big three are pretty slim. But don't despair. With a little patience and some hard work you will get listed.

So here are the steps:

Submit submit submit. Forget about the big three along with their affiliates for now. Instead submit to the multitude of search engines that will post your site for free. If you like I can send you my list free of charge. Just email me at [email protected] with the subject title "Free List". Remember, you're playing the numbers game here. Most of them are free with incentives to pay if you want your site reviewed quickly. Also submit to directories and comparison shopping portals such as www.bizrate.com. Here's a tip when submitting to directories. Directories such as www.lookdirectory.com don't rank your sites. They place them by category alphabetically. Just because your company name is Zachs Toy Zebras, doesn't mean that's what you have to name your site when submitting it. You can call it #1 Toy Zebras. Now your site will be placed right on top for all to zee, I mean see.

Fine tune your keywords and they will come. Make them as relevant as possible. For example, let's say you sell Susuki speed boats and your company name is Jacks Suzuki Speedboats. Your first keyword should be Susuki speedboat, not speedboat or boat. You're selling to a specific market that will search for a specific item. If your keyword terms are too broad you'll probably get more traffic but not necessarily more sales. This could get costly if you're doing a PPC campaign. Remember that tag word K.I.S.S.? I'm changing it to "Keep Is Specific Stupid". Also have the first sentence on your page say Suzuki speedboats. When those little web bots come strolling to your page they will see the term Suzuki speedboat in the store name, first keyword and first sentence in the page body. A very relative site to the web bots. Here's a perfect example. I did a search on "Suzuki speedboat" and this site came up number four. The URL is www.globalsuzuki.com/gcm/spotlight/marine002.html You will notice the word Suzuki as part of the company name. Now if you right click on the page and view source code you can see that the title tag says "Suzuki" and close to the top of the body are the words Suzuki. Do you think that's a coincidence? Also, if you do a search in MSN for "reverse balding" or "stop DHT" you will see my site www.endbalding.com in the top four and three spot respectively. Feel free to view my source code to validate what I'm saying. It took a little over a month to get my page listed on MSN.

Make sure to use the H1 tags on your main page. Primarily as a header for your product. Web bots see this tag as an important item. Now don't misuse these tags and place them all over your site. You might get penalized for that. Given that the H1 tag is so large it may not look quite right on your page, don't fret there is a fix. All you need to do is place the tag between your H1 tags. Use whatever font size you feel is right for your page.

Links will still be an important part of your marketing. Again be selective. If you sell computer books don't link with a site that sells lingerie. This may seem like common sense but I've witnessed these errors. Stay clear from those free for all links commonly referred to as link farms. You'll get bombarded with e-mails requesting to exchange links. And those links may not have anything to do with your site. There are legitimate companies such as www.links4trade.com that provide you with a network of sites for you to choose from and special features that enable you to design your links page with little HTML knowledge. The downside is cost. They charge about $300 a year.

By using these techniques you'll be on your way to upping your rank in the search engine battle within a few weeks.

William Cortes is a freelance writer and entrepreneur. His parent company NetAd owns http://www.endbalding.com which is a re-seller of an amazing hair growth product.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
TF-IDF: Can It Really Help Your SEO?  Search Engine Journal
A New Twist In SEO  Business 2 Community

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

What Is Search Engine Optimization And Why Do I Need It?

Purchasing web design service is confusing with all of the... Read More

MLM and SEO - Bad Business! No Business!

MLM has been around way before the Internet. It is... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity... Read More

LSI and Link Popularity

When Paypal's official Web site no longer ranked #1 in... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

One Way Linking Campaigns II

There is a way to generate links with the content... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a... Read More

What To Look For When Shopping For A SEO Specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

As a search engine optimization specialist I often optimize existing... Read More

New Site and Sandbox: How to Get Rid of It

You have put lot of sweat in making your site.... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

Google's premier of desktop search proves that the desktop is... Read More

Googled

The Internet may have started as the fervent brainchild of... Read More

Should You Buy Text Links?

You can rank number one (Or at least in the... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More