![]() |
|
![]() |
|
![]() |
|
![]() |
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism. A good web ranking while ensuring a website's popularity pays off in the form of greater earnings from advertisers on the your website.
In order to attract maximum search engine traffic and enhance ones website ranking, it is not only wise but in fact mandatory to include in the website, expert content. Expert content is relevant, pertinent, comprehensive as well as intensive content.
The relevancy of the content would depend on how much affinity it seems to show for the latest developments in the area if the website is regarding current, developing, organic issues for instance. On the other hand, if it is regarding an issue which is historical in nature it must contain comprehensive yet intensive information about the subject. It may in such cases even include expert opinion on the issue along with attached links to other relevant websites that may add ancillary information. While being relevant the content becomes pertinent if one is wise to keep it short, precise and neat.
The layout of a website is crucial as well, as it must be easy for the surfer to manoeuvre through. It must accordingly be more user-friendly rather than being customised according to ones personal likes and dislikes. Personal choices may not always be the most sought after.
Even though eventually the popularity of a website depends on how useful it turns out to be for the user and how easily the user is able to navigate through the layout, attracting the surfer to your website depends on its being listed in search engine results. Most search engines including Google use a standard an algorithm (indexing capabilities) that enables them to track websites with relevant material. In order to make optimum favourable use of these indexing capabilities of search engines it becomes mandatory to include not only relevant material but make repeated and pronounced use of 'keywords' that reflect on the essential theme of the web content and highlight the matter in context.
Most search engine while producing results for a search conducted by a surfer display along with the concerned link and the title of the website, an extract from the website that contains the word or phrase with which the surfer may be conducting his search. Therefore the combined use of relevant material as well as appropriate keywords will in turn not only assure an identification in search engine results but will also result in display of importunate details of your website content and give the surfer exactly what he may be looking for while conducting his search.
Adding only expert content on ones website definitely enhances the quality of the website and makes the battle for high web rankings fair and interesting.
Mr. Vishnu is CEO and founder of easternBrain Inc. a gen nex .com company based in Rajasthan, India. easternBrain Inc. specializes in providing professional content and copy writing services. They provide a full spectrum of writing services and have written on varied topics like politics and economics apart from web content and copy writing. Under the supervision of Vishnu easternBrain Inc. has also written business plans and eBooks.
You can reach Vishnu at emailvishnu@gmail.com
It is literally amazing how many people start their online... Read More
If you want to increase traffic to your website and... Read More
In my last newsletter I wrote about how your websites... Read More
One of the most overlooked strategies to improve search engine... Read More
Like all things, theft is theft, misery loves company, negative... Read More
The last 1.5 years have shown major changes in search... Read More
There are today search engine and internet marketing services, in... Read More
Over the last few months, search engine submissions have changed... Read More
I was recently struck by the fact that the top-ranking... Read More
Let's say you are writing a web site to sell... Read More
Achieving a top ranking position in Google is every webmasters... Read More
It used to be that designing an attractive website to... Read More
Once the keywords have been decided for the site one... Read More
A very provocative title, isn't it? Based on the latest... Read More
If you're going to sell any type of product or... Read More
Today, SEO is swiftly approaching saturation point. More and more... Read More
Maximizing traffic from the search engines to your web site... Read More
The robots.txt file is an exclusion standard required by all... Read More
With apologies for the cheap trick of mentioning Paris Hilton... Read More
Ask any business person who's website is at the top... Read More
Earlier this year, I was having trouble getting good search... Read More
If you have been a webmaster for more than a... Read More
SEO, not again!, you may groan. The webmaster world is... Read More
Its a matter of here today, gone tomorrow at the... Read More
It's unfortunate that many website owners are so hung-up on... Read More
So you built a website, you have a product, but... Read More
If you're reading this article, you've probably discovered that simply... Read More
Welcome to part two in this search engine optimization series.... Read More
If it was easy, everybody would be doing it. Getting... Read More
Don't share this with people of a nervous disposition because... Read More
You may be hiding if the search engines can't 'see'... Read More
The old ways are not always the best ways.The traditional... Read More
In parts 1 - 5 you learnt how to develop... Read More
The advent of Internet has affected lives of almost the... Read More
In parts 1 - 6 you learnt how to develop... Read More
In the age of fair competition you may find it... Read More
If you want to develop a successful search engine optimization... Read More
On the internet, competition is stronger than ever. There was... Read More
Searching online can not only be fun, but you sometimes... Read More
The importance to the algorithmic web crawlers that speed throughout... Read More
One of the most overlooked, but important components, on your... Read More
The complexities of Google's PR (Page Ranking) System have grown... Read More
In parts 1 - 7, you learnt how to develop... Read More
Keywords aren't just some words that allow search engines, like... Read More
If you're looking for an SEO firm, we recommend that... Read More
Between 75% and 98.8% of visitors to Web sites come... Read More
Selecting the right keyword phrases is the key to a... Read More
You have put lot of sweat in making your site.... Read More
When search engines first appeared, they were simple affairs consisting... Read More
So how do you get a top listing in Google... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |