The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the success of any website.

In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtually all their regular traffic instantly as their rankings have tumbled.

This has further added to the confusion amongst webmasters about search engines and their motivations. But no matter how mad one gets at the search engines, there is little that they can do to change the statistics which clearly indicate that well over 75 per cent of the traffic that most sites receive comes directly from search engines.

However, there is a secret that an increasing number of webmasters have discovered and are putting to good use. Whatever regular changes search engines instigate, their motivation remains the same. Most webmasters forget that there is currently very stiff competition between the leading search engines. More so because it has become abundantly clear that none of the top search engines are interested in the runners up position.

The search engine motivation This stiff competition between search engines is focused on the customer, that is the person who uses search engines to find information online. The preferred search engine and therefore the top one will always be the one that most satisfies the needs of that customer.

So whatever changes search engines make they will always be focused on improving the search engine experience for surfers. It is not too difficult to figure out what those who use search engines want, or even more important, what they do not want. Anybody using a search engine wants to be able to find what they are looking for quickly. Most will be looking for the most detailed quality content on the subject or information that they seek.

This simply means that any website that places its' focus on the end consumer using search engines, rather than on the search engines themselves is guaranteed to retain their high ranking whatever changes search engines keep on making.

Can you dare assume that search engines do not exist? So the most effective way to ensure that a website owner focuses on the surfers is for them to direct their focus on them, just like search engines are. It would help tremendously for them to start operating as if search engines did not exist and fully concentrate on ensuring that their sites have quality detailed content.

The dangers and harmful effects of webmasters focusing on search engines are very evident. We have sites that use keywords so heavily that it affects the quality of writing on their sites. Some sites have even done worse, leaving their quality content intact but creating keywords that are hidden to the human eye but visible to search engines.

In fact there are a whole lot of schemes on the net created to fool search engines, which have no regard for the surfer or what information they are looking for. For instance there is plenty of software on sale online whose promoters bluntly state is designed to fool search engines.

These are the sort of schemes that are causing so many constant changes in the rules of leading search engines as they seek for ways to combat any tricks that would favor undeserving sites in their rankings.

Content will always be king

What all this means is that content remains the most important search engine optimization tool. Just take a closer look at all the leading google websites and try and trace a common thread running through them all. You will quickly discover that the quality of writing and content in these sites is extremely high.

This means that any webmaster that makes an effort to provide quality, relevant and detailed content on their site with the experience of the surfer as their central focus will be using an extremely powerful search engine optimization tool.

If your content is good, then you can post it at other websites complete with a detailed resource box that directs traffic to your website. Quality articles will usually end up being re-posted all over the net in an endless viral effect that will create quality links back to your site. Search engines still rank websites based on the links from other sites leading to it so quality content has a double advantage.

You will of course need to do a thorough job of posting your articles to various article directories, ezine publishers and announcement lists.

Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
SEMrush to SEO success  bne IntelliNews
What Does It Mean to ‘Do SEO’?  Search Engine Journal
New local SERP live in Europe  Search Engine Land
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal

How to Use Keywords to Improve Your Ranking in Search Engines

The importance of keywordsKeywords or key phrases you choose will... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Is Google Having a Tough Time with Their Website Limit?

If you are one to pay attention to what happens... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista

Every webmaster knows that the free search engines are a... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a... Read More

KEI Concerns and CID Alternative

Like many folks, I have been using KEI for some... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Search Engine Optimization Explained

Search Engine Listing And OptimizationIn the world of website marketing,... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

MLM and SEO - Bad Business! No Business!

MLM has been around way before the Internet. It is... Read More

Good Things Come to Those Who Wait (and Other Analogies and Cliché?s for SEO)

We've all heard that familiar expression, "Good things come to... Read More

What is Google Pagerank?

PageRank is one of the factors that Google uses to... Read More

Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I... Read More

7 Steps to Prepare You for The Local Search Bonanza

At One Time Local Searches were reserved for services like... Read More

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More