The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the success of any website.

In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtually all their regular traffic instantly as their rankings have tumbled.

This has further added to the confusion amongst webmasters about search engines and their motivations. But no matter how mad one gets at the search engines, there is little that they can do to change the statistics which clearly indicate that well over 75 per cent of the traffic that most sites receive comes directly from search engines.

However, there is a secret that an increasing number of webmasters have discovered and are putting to good use. Whatever regular changes search engines instigate, their motivation remains the same. Most webmasters forget that there is currently very stiff competition between the leading search engines. More so because it has become abundantly clear that none of the top search engines are interested in the runners up position.

The search engine motivation This stiff competition between search engines is focused on the customer, that is the person who uses search engines to find information online. The preferred search engine and therefore the top one will always be the one that most satisfies the needs of that customer.

So whatever changes search engines make they will always be focused on improving the search engine experience for surfers. It is not too difficult to figure out what those who use search engines want, or even more important, what they do not want. Anybody using a search engine wants to be able to find what they are looking for quickly. Most will be looking for the most detailed quality content on the subject or information that they seek.

This simply means that any website that places its' focus on the end consumer using search engines, rather than on the search engines themselves is guaranteed to retain their high ranking whatever changes search engines keep on making.

Can you dare assume that search engines do not exist? So the most effective way to ensure that a website owner focuses on the surfers is for them to direct their focus on them, just like search engines are. It would help tremendously for them to start operating as if search engines did not exist and fully concentrate on ensuring that their sites have quality detailed content.

The dangers and harmful effects of webmasters focusing on search engines are very evident. We have sites that use keywords so heavily that it affects the quality of writing on their sites. Some sites have even done worse, leaving their quality content intact but creating keywords that are hidden to the human eye but visible to search engines.

In fact there are a whole lot of schemes on the net created to fool search engines, which have no regard for the surfer or what information they are looking for. For instance there is plenty of software on sale online whose promoters bluntly state is designed to fool search engines.

These are the sort of schemes that are causing so many constant changes in the rules of leading search engines as they seek for ways to combat any tricks that would favor undeserving sites in their rankings.

Content will always be king

What all this means is that content remains the most important search engine optimization tool. Just take a closer look at all the leading google websites and try and trace a common thread running through them all. You will quickly discover that the quality of writing and content in these sites is extremely high.

This means that any webmaster that makes an effort to provide quality, relevant and detailed content on their site with the experience of the surfer as their central focus will be using an extremely powerful search engine optimization tool.

If your content is good, then you can post it at other websites complete with a detailed resource box that directs traffic to your website. Quality articles will usually end up being re-posted all over the net in an endless viral effect that will create quality links back to your site. Search engines still rank websites based on the links from other sites leading to it so quality content has a double advantage.

You will of course need to do a thorough job of posting your articles to various article directories, ezine publishers and announcement lists.

Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

In The News:

7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
SEO: 9 Tips for Writing Great Content  Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalHere's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."
Linkpushing, an Innovative SEO Service, Launches a New Process to Rank Websites - Press Release  Digital JournalLinkpushing Recently Revamped its Services to Better Reflect the Search Engine Environment.
NY SEO Specialists Introduce Dedicated SEO Services for Digital Currency Related Enterprises. - Press Release  Digital JournalIn exciting news, cryptocurrency market trading seems to be doing to be doing well after a period of unsurety. Over the course of the past few months, traders ...
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalFollow this 12-step SEO guide to help you prepare and configure your (or your client's) website properly before crawling.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
Context in Outbound Links for High Ranking SEO  Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...
4 demanding areas of SEO to focus this year  TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
SEO Evolution: What’s next for SEO?  Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
An SEO Guide to URL Parameter Handling  Search Engine JournalURL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.
Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
How to keep your SEO team (and yourself) relevant  Search Engine LandWeekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.
SEO/PPC Manager job, Johannesburg  Bizcommunity.comOur client a leading and renowned digital agency - seeks to hire an SEO specialist/PPC manager. ±Four years' experience essential. Manage the online ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
How lucrative is local search?  Search Engine LandAs online marketing for local businesses has grown ever more sophisticated and complex, the need for external, experienced professionals to provide it as a ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
How to redesign your website without effective your SEO  Customer ThinkWhen you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...
SEO Keywords Best Practices for 2019 (for the Win!)  Business 2 CommunityCome the new year, you might be wondering if the keyword SEO whose rules you've been adhering to until now will still make sense with the frequent updates ...
Why Prioritize Local SEO?  Vertical MeasuresLocal SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.
SEO for B2B Businesses: Is It Really a Necessity?  Thrive GlobalEffective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...
Why SEO Should Be A Focus Of Any Content Strategy  Business 2 CommunityAs a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it's a waste of money. Whether ...
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
'Very concerning': Senate watchdog hasn't finished an ethics probe since 2017  CBC NewsThe Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...
SEO vs PPC: How to Choose What’s Best For Your Business  Business 2 CommunityAs a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...
Coach Park Hang-seo returns to Vietnam to prepare for 2020 AFC U23 qualifiers  Nhan Dan OnlineNDO – Head coach Park Hang-seo returned to Vietnam on February 18, starting his preparation campaign for the 2020 AFC U23 Championship qualifiers.
SEO Manager - Upwork  Built In ChicagoUpwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
Three SEO link building tactics to boost your website ranking | Articles | Digital  Innovation EnterpriseWhile getting your business website up to the top of Google and Bing remains your primary objective for customers to find you, there are so many other channels ...
Top 10 mistakes companies are making with local SEO  ZDNetAlmost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?
How to Convince your Boss that SEO is Important  SEO SharkIf you're boss is a dinosaur who's skeptical of the benefits of SEO, this guide will give you some good points for winning them over.
Google Turns On Assistant Calls For Local Businesses After Opting Out  Search Engine RoundtableThe other week we reported that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex ...
Digital Marketer - SEO/PPC Specialist job, Johannesburg, Woodmead  Bizcommunity.comWe're searching for a SEM/PPC superstar who can build audiences in their sleep, tweak media budgets before breakfast and nurture leads on their way to sales ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
Google UX Playbooks Are Not By Organic Search Team  Search Engine RoundtableOver the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and ...
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
jeonghwa seo crafts brutalist concrete interior for etcetera cafe in seoul  Designboomin the design of etcetera cafe seoul, jeonghwa seo emphasizes the material contrast between concrete and glass, and a visual continuity toward the street.
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
SE Ranking | The Best SEO Tool To Outperform Your Competitors  StartupWorldSE Ranking website audit tool not only checks out the main parameters of your websites but also shows all SEO errors, technical issues.
5 Best SEO Tips for 2019  Thrive GlobalThese are great SEO tips and tactics for building big traffic in 2019.
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
4 Strategies to Find Instagram Influencers Best Suited for Your Business  Search Engine JournalFinding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompiUee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
DigitalBerge The 1 SEO Company in Delhi NCR Launches its Personal Branding Services  THE WEEK(Eds: Disclaimer: The following press release comes to you under an arrangement with PR Newswire. PTI takes no editorial responsibility for the same.)
Sportswear brand ASICS selects Re:signal as European SEO agency partner  The DrumSportswear brand Asics has appointed Re:signal following a competitive pitch for its European SEO account.
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
How to Use XML Sitemaps to Boost SEO  Search Engine JournalHere's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
Video SEO Pro's Technology Helps Companies Close More Business Faster  TAPinto.netHUDSON VALLEY, N.Y. - Consumer behavior has changed significantly in recent years. Our buying decisions are based on the opinions of strangers, which ...
How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes NowSEO and *content* marketing are not disparate departments. In fact, both need each other.

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

How Ive Maintained 7 Top Ten Google Rankings For Nine Months

Back in November 2004 I discovered a way to get... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your... Read More

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

How To Select The Right Keywords

Keyword SelectionThe most important component of search engine optimization is... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More

Yahoos Back!

I was all set to write an article predicting the... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More