Ten Critical Website and Search Engine Promotion Mistakes

When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.

1. Too Many Images

Search engines search for text, so if your website is composed mostly of photographs your results will be significantly lower if ranked at all. It's ok to have good photos, just make sure you have really good content as well.

2. Keyword Phrases

Keywords phrases are a great way to get more traffic. However, if you are unaware of the importance of keyword phrases or unsure how to use them effectively then you might be doing yourself in. Learn about the importance of keyword phrases and how to get them to work for you.

3. Excessive Keywords

Using too many keywords with no clear understanding of how those keywords influence search engine rankings can also cause you problems. Before you start listing hundreds of keywords in your content, learn how to properly utilize this tool to get it to work for you and not against you.

4. Links are Difficult to Find

Make sure your website is clearly laid out and any links to other pages are obvious and easy to get to. Too many times links are hidden and people cannot find them, so they simply leave.

5. Information is hard to find

Another significant problem is if information on your products or how to buy them is obscured or difficult to find. Make sure everything is out in the open and obvious.

6. Frames

Search engines do not return websites with frames very well because all of the pages link to one URL. If your website has frames, remove them as they'll certainly have a negative impact on your search engine ranking efforts.

7. Spamming Search Engines

This is a very bad idea because if you are trying to trick the search engines regarding the true content on your page, you may be doing yourself more harm than good because the search engines may blacklist your site. Avoid doing this at all costs, especially on a domain that is important to you.

8. Website Should Work In all Browsers

Not everyone uses Internet Explorer, so make sure the web page opens in any browser. If not, you will be eliminating a lot of potential users.

9. Wrong Optimization

Often times people work hard on optimizing their web pages using certain keywords. However, you must be sure the keywords you are using are relevant to your market and your products. There are programs that will help you make sure you are choosing the right keywords for your web page. If you optimize wrong, you won't get visitors.

10. Over-submitting Pages

Do not submit too many pages to the search engines in one day. The reason for this is if you submit too many pages they may be simply ignored, and in fact many search engines only accept one page per day. So, submit one page per day and be patient. An even better idea than submitting is building up your incoming links as search engines will find these and follow them to your website.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

In The News:

How Can I Set Up an SEO Agency?  Search Engine Journal
How Google Uses SEO For Its Websites  Bigger Law Firm Magazine
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
SEO in 2020: Going Beyond Google  Search Engine Journal

Submit Your Website to Search Engines

Some search engine submissions are free and some pay for... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

Five Ways To Win The Favor Of Search Engines

You've got a cool new website with all the works:... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi... Read More

Sales And Crawlers, Update! Update! Update!

The importance to the algorithmic web crawlers that speed throughout... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like... Read More

The Easiest Way to Your Google Sitemap

Google Sitemaps is a new tool for website owners and... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More