Google Gunning For Directories?

Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?

I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. The poster was a bit grieved, and was blaming Google.

It seems they had extrapolated their own situation into one they had witnessed with other webmasters on another forum. They were also upset, this time by Google's latest update, as their websites had been badly hit. Of course, the drop way down the rankings had seriously affected their income; what right had Google to do that to them, they were demanding to know?

So grieved were this group of webmasters they were trying to drum up support for a boycott of Google. Big G was too big for its boots and was going to be brought down by these few innocent souls. Who were they trying to kid, apart from themselves?

What was it these webmasters had in common that brought them together in this "bring down Google" brigade? Apparently, their websites were directories.

Now, let's apply some intelligent marketing thought to this little situation as Google faces obliteration by a few small directory owners. As a company, Google has a tendency to get its basic marketing right, eventually. In the case of search, its customers are those using the Google search facility, as many millions of us do every day. So, Google's first duty, when someone makes a search on a particular keyword or phrase, is to supply a list of what it considers the best websites for that search. Does that make Google the big bad monster? No, of course not; it's trying to look out for its search customers.

I have been searching on the internet for many years. If ever I have searched for the omnipresent "widgets", then it has been "widgets" I have typed in. Not once in my memory have I typed in "widget directory." I have never even wanted to use a directory online; they take too long drilling down to find anything useful. As for the proliferation of online directories recently, they are often junk sites, using some automation software to create them in the first place. Many have been set up to deceive search engine robots into "thinking" they are valuable sites.

It is absolutely no surprise that Google has found a way of homing in on directories, if that is what they have done, and given them a shove down the rankings with their latest algorithm change. If their customer does a search on a keyword or phrase, that's what they are looking for. They are not looking for a directory which, more often than not, is just a whole load of other links that may be related. I find such sites extremely irritating if I'm searching; am I the only one? I doubt it; people want to get directly to a site that has information on what they are looking for; something with added value.

No directory owner has the divine right to syphon off Google's hard won search customers. Google is doing a decent job at marketing: trying to look after its customers. The directory owners calling for a boycott of Google are doing no such thing. They had found a way of getting high rankings, and now that method may have gone down the pan.

It is up to webmasters to do their own marketing, and Google is an important part of our market place. In the long run, we need to see Google as a customer and partner, as it sees us a customer and partner. Google is actually a very helpful company to webmasters, Google Sitemaps being a recent example of their desire to co-operate.

While some blinkered webmasters may see Google as an enemy (friend when they have a high ranking), it is up to the rest of us to try and apply some basic marketing practice. That means understanding what Google is looking for and trying to supply that need. After all, that is what Google does so successfully. We can all learn something.

Just look at Google's Home Page. The message is: "Ok, we know you're here to search, so get on with it. Here's the search box."

The message is not: "Hello, look at my pretty page. Do you like my Flash, and my clever graphics? And what about those links all over the place, aren't they nice? You want to search? Hang on a minute, there's lots of pictures for you to look at lower down, and how about going off to read about loads of other products. Oh, alright, you want to search; there's a search box somewhere; near the bottom I think. You'll find it?.eventually."

The secret of real marketing is to understand your marketplace as it is, and how it is likely to develop. Google has made it obvious for a long time what they want; quality content that fills the needs of their search customers.

Hands up anyone who's really searching for a directory?

This Google search engine article was written by Roy Thomsitt, owner and author of the Change Direction website.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
SEO: When to Scale (or Not)  Practical Ecommerce
A Definitive Guide to Mobile SEO  Search Engine Journal
How to do Off-Page SEO -  VENTS Magazine
Work For Google As An SEO  Search Engine Roundtable
Lawyer SEO Benefits When Using SEO Vs PPC  Legal Desire News Network
What Does It Mean to ‘Do SEO’?  Search Engine Journal

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

7 Search Engine Resources You Should Be Using Now

Ask any business person who's website is at the top... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi... Read More

Google Ban - How Not To Get Banned By Google!

Given that Google now provides over 75% of all Internet... Read More

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's... Read More

Ten Critical Website and Search Engine Promotion Mistakes

When it comes to promoting your website, you might think... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

To Understand the Success of Website Ranking

Time is a factorTo obtain positive results is not very... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

World of Website Promotion

Website promotion is a big and ongoing process. Every person... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

Fresh Content Improves Search Engine Optimization

Many search engine optimization companies will sell you a search... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps

If you are a webmaster, chances are one of your... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Keyword Selection- The Dark Horse of Search Engines Optimization

Below are what I call the "10 Commandments" for Keywords.To... Read More

How To Use Google As A Niche Website Builder

The popularity of weblogs or blogs has gotten a lot... Read More

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

This is part one of ten in this search engine... Read More

?Google Friendly? Solutions to Graphic-Intense Sites

We all know that the search engines can't "see" or... Read More

Has Google Indexed Your Site ?

So has Google found your site yet?Over the last 12... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More