![]() |
|
![]() |
|
![]() |
|
![]() |
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".
To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interesting model indeed and in a sense is very useful in the academics; bus is this model as useful in the world of internet information ranking? Does this formula objectively represent the way any given website or webpage should be ranked among other competitors? Let me be the first one to disagree.
The Google that we are all using now is a very different Google that it used to be. Thanks to brains of Brin it has evolved from simply counting backward links to an algorithm that is protected better than our troops on a foreign soil. However, the basic idea is still the same and ranking is given based on number of links your site receives from other relevant sources. So what is the problem, you might ask. Lets imagine that you have created a brand new website that centers on certain topic of interest. Lets imagine that you are an expert in that topic and you have created the best website ever on that particular topic: it covers more information than any other source on the net, it offers simplicity in navigation, it offers largest and well organized library of sources on that particular topic, it complies with w3 standards, and it even can be seen in any browser in the world including all the hand held devices. That perfect site which would be very useful to many individuals around the world would end up at the bottom of the Google ranking system unless you spend countless hours trying to get links from relevant sites, trying to pay for fraudulent looking link services, getting frustrated, and still ending up at the bottom of the Google ranking system because some of your competitors have figure out a way to create numerous doorway pages, link scams, and so on. Just because your perfect site does not account for a large number of backwards links will bring your ranking down and will bring down with it all your hard work and desire to share your expertise with others. Some day you Google up that perfect site's key word, that common sensed key word that should bring your perfect site at the top of the search results. You look at the results and you realize that there is nothing but bunch of irrelevant pages full of advertising and its all due to the fact that some geeks know how to beat the system. Now you tell me ? is that a fare way of ranking pages?
Google and its strategy brought plenty of hardship to ordinary website owners. Instead of updating and perfecting their sites owners have to hunt for links using all available means. Most of the time site owners are getting trapped into services that are questionable in nature. This environment creates numerous pitfalls for web surfers as well. Web surfers become victims of doorway pages with meaningless and countless key word links, smart redirect pages that throw you to places full of ads, and bad websites that managed to get gazillions links using their questionable techniques. All that commotion creates nothing but bad experience for anyone who is in search of information on the internet. Is that how the search engine should work, is that how omnipotent search engine should work, is that how billions making search engine should work?
Controversial Active Blogger http://www.theartofad.com
Search engine optimization (SEO) is very important to websites. If... Read More
What follows is a condensed version of a conversation that... Read More
The first step to developing any search engine optimization effort... Read More
SEO companies come in all shapes and sizes. You've got... Read More
Today's article is about the wonders of SEO. SEO is... Read More
If you are a webmaster, chances are one of your... Read More
Some very early users of the Internet - not the... Read More
Many internet marketers blow mountains of start-up cash on their... Read More
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More
You must have heard the stories how people became rich... Read More
Back when I was starting out with my first internet... Read More
Increasing your web traffic and rank in search engines is... Read More
Getting your website up and running is hard enough. After... Read More
If you're going to sell any type of product or... Read More
In a perfect world, everyone would be honest.In a perfect... Read More
Many search engine optimization companies will sell you a search... Read More
Search Engine OptimizationSearch engines still remain the #1 tool to... Read More
You have put lot of sweat in making your site.... Read More
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More
With Google delivering so much traffic, it is only normal... Read More
As I waded into the 'Make Money Online' waters on... Read More
There is really only one search engine to worry about... Read More
Question 1.What do you mean by conversion? Do you mean... Read More
Visit Google, Yahoo, MSN or one of the lesser search... Read More
As the undisputable leader in search engines, Google places a... Read More
SEO training can be overwhelming. There are literally hundreds of... Read More
RSS is the latest craze in online publishing. But what... Read More
Yesterday you should have read the second course out of... Read More
Let me start off by saying I'm not a marketing... Read More
Search engine optimization is THE most cost effective way for... Read More
Chances are you have been on the Internet and have... Read More
Google use a very complex function to determine which search... Read More
With 40 million websites in existence, and more than 3... Read More
We got down to the basics with web site page... Read More
Before you go and spend big money on a professional... Read More
If you are a webmaster, chances are one of your... Read More
Stealth as in Spying. But Knowing What your Top Competitors... Read More
First of all, What is SEO? SEO stands for Search... Read More
The first months my website was online, I was constantly... Read More
I set out with the intention of writing a self... Read More
Search Engine Optimization is the creation of a web page,... Read More
I am a Search Engine Optimization newbie. I have read... Read More
Nowadays, there is so much talk about SEO (search engine... Read More
This article is actually the summary to a book soon... Read More
According to author Frank Peretti, "A fixed point of reference... Read More
How can you be found on the web?The web is... Read More
The term, Search Engine Optimization (SEO), refers to a set... Read More
In the Guide, you have, so far, learnt how to... Read More
"HLE" is a bit of a joke term, (or possible... Read More
With tons of competition and copycats online, you need a... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |