Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".

To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interesting model indeed and in a sense is very useful in the academics; bus is this model as useful in the world of internet information ranking? Does this formula objectively represent the way any given website or webpage should be ranked among other competitors? Let me be the first one to disagree.

The Google that we are all using now is a very different Google that it used to be. Thanks to brains of Brin it has evolved from simply counting backward links to an algorithm that is protected better than our troops on a foreign soil. However, the basic idea is still the same and ranking is given based on number of links your site receives from other relevant sources. So what is the problem, you might ask. Lets imagine that you have created a brand new website that centers on certain topic of interest. Lets imagine that you are an expert in that topic and you have created the best website ever on that particular topic: it covers more information than any other source on the net, it offers simplicity in navigation, it offers largest and well organized library of sources on that particular topic, it complies with w3 standards, and it even can be seen in any browser in the world including all the hand held devices. That perfect site which would be very useful to many individuals around the world would end up at the bottom of the Google ranking system unless you spend countless hours trying to get links from relevant sites, trying to pay for fraudulent looking link services, getting frustrated, and still ending up at the bottom of the Google ranking system because some of your competitors have figure out a way to create numerous doorway pages, link scams, and so on. Just because your perfect site does not account for a large number of backwards links will bring your ranking down and will bring down with it all your hard work and desire to share your expertise with others. Some day you Google up that perfect site's key word, that common sensed key word that should bring your perfect site at the top of the search results. You look at the results and you realize that there is nothing but bunch of irrelevant pages full of advertising and its all due to the fact that some geeks know how to beat the system. Now you tell me ? is that a fare way of ranking pages?

Google and its strategy brought plenty of hardship to ordinary website owners. Instead of updating and perfecting their sites owners have to hunt for links using all available means. Most of the time site owners are getting trapped into services that are questionable in nature. This environment creates numerous pitfalls for web surfers as well. Web surfers become victims of doorway pages with meaningless and countless key word links, smart redirect pages that throw you to places full of ads, and bad websites that managed to get gazillions links using their questionable techniques. All that commotion creates nothing but bad experience for anyone who is in search of information on the internet. Is that how the search engine should work, is that how omnipotent search engine should work, is that how billions making search engine should work?

Controversial Active Blogger http://www.theartofad.com

In The News:

Elbow Grease Needed for SEO  Business 2 Community
5 Ways SEO & Web Design Go Together  Search Engine Journal
Work For Google As An SEO  Search Engine Roundtable
A New Twist In SEO  Business 2 Community
Top SEO Trends for 2020  Promotion World
3 Types of Keyword Tracking  Search Engine Journal
Surprising Facts About E-A-T  Search Engine Journal

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed... Read More

Its All in the Title

Unfortunately, we don't live in a perfect world. You may... Read More

Press Release + PRWeb = Top Google Rank... True or False?

I've always been a big time press release aficionado.And up... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Banned By Google And Back Again

The date: 29th July 2005. The time: early morning. I... Read More

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Advertise Locally Using Search Engines

While search engine advertising has been a great advertising medium... Read More

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for?... Read More

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do... Read More

Googles New SEO Rules

Google has recently made some pretty significant changes in its... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize... Read More