Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. And what make it worse is that the search engines have a habit of changing their algorithms.

However, some people are so obsessed with top search engine listing that they tend to undermine the importance of other web traffic generation techniques. These "trances" are partly caused by some misleading myths that surround the search engine marketing subject. Below are two of those myths with some empirical facts that contradict and refute them.

Myth #1: "You can't get loads of targeted traffic without the top search engine listing."

This is completely wrong. Jack Humphrey, the power linking guy, has given us a picture that it is possible to get huge amount of targeted traffic without the top search engine listing. In his Special Report, "What if Google Didn't Exist?," he shared one of his sites' stat in April 2004 and guess what? From 71,444 unique visitors that he got at that month, "google search" referred only a small portion of them, i.e. 0.07%.

You can read Jack's complete report at http://www.webmastertraffictools.com/weblog/index.php/weblog/googleexist/.

I also found another similar fact from Tinu Abayomi-Paul, the free traffic chick. In her blog post, "Site Promotion is Multi-Faceted," she said that the search engines only constitute 6 - 10% of her traffic in any given month. While she didn't tell us about the monthly amount of traffic to her website, I believe that her site gets huge traffic every month, because she has an Alexa ranking of 38,371 (that's what my Alexa toolbar showed me at the time I wrote this article).

You can read Tinu's complete blog post at http://www.freetraffictip.com/2005/06/site-promotion-is-multi-faceted.php.

M yth #2: "The major search engines are reliable sources of sustainable, residual, traffic."

This is also inaccurate. Look at what happened to Alice Seba from Internet Based Moms. One of her websites, http://malcolmsweb.com, has been banned by Google, even though that website was full with good content. Since May 21, 2005, her visitors instantly dropped from about 700-800 per day to 200-250 per day.

You can read Alice's complete story at her blog post, 'Alice "White Hat" Seba Has Been Banned,' at http://www.aliceseba.com/2005/06/alice-white-hat-seba-has-been-banned.html.

Now I don't mean to undermine the importance of the major search engines. The major search engines are one of the biggest sources of targeted traffic on the net and so, you should do proper optimization and try to get top search engine listing.

But, don't let yourself be misled by these myths and ignore many other web traffic generation techniques. With the unstable nature of the search engines, it would be wise to use the search engines only as one of your traffic sources and look for other traffic generation techniques to build multiple sources of traffic.

About the Author

Mohamad Zaki Hussein is the webmaster of http://www.webtrafficideas.com. To learn how to increase web site traffic to your website by using a combination of Viral Marketing, RSS and Blog, grab the FREE "Instant Traffic Formula" report at http://www.webtrafficideas.com/getviral.

In The News:

Do Links to Noindex Pages Help SEO?  Search Engine Journal
How Can I Set Up an SEO Agency?  Search Engine Journal
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
SEO in 2020: Going Beyond Google  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

Creative Search Engine Optimization ? A Case Study

Search engine optimization this and search engine optimization that. You... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe

A recent Search Engine Experiment Demonstrates how by combining Key... Read More

The Best 7 Steps To Get A Top Google Ranking Guaranteed

Google returns more search results then any other search engine.... Read More

Picking Keywords for SEO ? A Different View

The first step to developing any search engine optimization effort... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Search Engine Optimization Tips For 2005 - Part Two

Welcome to the second part of our series of articles... Read More

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.Have you ever been... Read More

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More