Keyword Optimization - How To Achieve It

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.

It's called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple of things for you:

- With the right keywords, you will attract the viewers most interested in the items or services on your site.

- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.

It all starts, however, with the best keywords that pertain to your product or services.

When selecting keywords you should select 1 perhaps 2 of the most relevant keywords for each page of your site. I suggest using no more than two keywords per page, preferably one.


Because search engines strive to deliver the most relevant pages for the search term entered. The more focused your page is for the search term, the more relevant the search engines will find your page. The more keywords you use, the less focused your page becomes.

How do you find keywords that your target audience will use?

- Think like your readers. Take yourself outside your site for a minute and think about how you would find the products or services you are selling.

- Use Overture's Keyword Selector Tool Type in your most basic keyword and it will show you the variations of the search term and also the count of how many times that term was entered in the search engine.

- Think of phrases as opposed to one single word. If you sell clay pots, think of keywords such as painted clay pots, or clay flower pots, large clay pots, buy clay pots. Use descriptive words when brainstorming phrases.

- Ask your relatives, kids and friends what they would type in to find your products. You would be amazed at the great ideas that can be generated. For example, I asked a teenager once what he would type in to find shoes online and he said 'nice kicks'. As of this writing, Overture's keyword selector tool showed a count of 12130. Hmmm, never would have thought of it on my own.

- Use a thesaurus or Webster's dictionary to find similar words to your chosen keywords. Consider all forms of the word. For example, for the term supply there is supply, supplies, supplier, supplying. Thinking of all forms of the word help a great deal in brainstorming keyword ideas.

- If you have a website already, place a search engine on your site. This would be a search engine that you put on your site that searches only your site such as This will help you collect data on what keywords users are using. Once you've collected a good list of search terms you can use this to help you determine the best keywords.

Along this same line, you can also use your website server logs to gather information on the keywords used to find your site.

Once you've made a list of the best keywords and keyword phrases, you will need to determine which ones are the best.

Your challenge is to find keywords that have a high usage count but appear on the least amount of competing web pages. is an excellent tool for helping you achieve this. Wordtracker's 'Keyword Effectiveness Index' (KEI) will provide you with the number of times a keyword is used along with the number of competing web pages. The higher the KEI, the more popular your keywords are, and the less competition. This means a better chance for you in getting to the top of the search engines.

Finding the best keywords and keyword phrases is an important part of your marketing mix. Find the correct keywords and build your content around them.

Elizabeth McGee strives to help webmasters and business owners find trusted marketing tools while also offering tips, stragegies and information for online marketing. Sign up for her FREE newsletter by visiting her site at:

In The News:

How Can I Set Up an SEO Agency?  Search Engine Journal
SEO Executive for Centre for Science and Environment  Centre for Science and Environment
How to Choose an E-commerce SEO Agency?
Why SEOs should care about brand  Search Engine Land
SEO in 2020: Going Beyond Google  Search Engine Journal

Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days

Launching a new website with enough acceleration to rise above... Read More

Put the Full Power of Google to Work with 11 Google Power Search Tips

Google has many ways to help you find want you... Read More

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

Opinion ? Search Engine Success

This article is actually the summary to a book soon... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Attack Of The Killer Google Zombies!

Don't share this with people of a nervous disposition because... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Achieving Better Search Engine Optimization

The search engine giants are locked in an all out... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

The Easiest Way to Your Google Sitemap

Google Sitemaps is a new tool for website owners and... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

Most Overlooked Search Engine Optimization Technique

Some of the basics when it comes to SEO and... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Guide to Search Engine Optimization

What is Search Engine Optimization?Search Engine Optimization or SEO for... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

Its The Same Deal For Both Search Engines And Real Estate

It's all about location, location, location!In the past...back in the... Read More

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites... Read More

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in... Read More