Keyword Optimization - How To Achieve It

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.

It's called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple of things for you:

- With the right keywords, you will attract the viewers most interested in the items or services on your site.

- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.

It all starts, however, with the best keywords that pertain to your product or services.

When selecting keywords you should select 1 perhaps 2 of the most relevant keywords for each page of your site. I suggest using no more than two keywords per page, preferably one.

Why?

Because search engines strive to deliver the most relevant pages for the search term entered. The more focused your page is for the search term, the more relevant the search engines will find your page. The more keywords you use, the less focused your page becomes.

How do you find keywords that your target audience will use?

- Think like your readers. Take yourself outside your site for a minute and think about how you would find the products or services you are selling.

- Use Overture's Keyword Selector Tool http://inventory.overture.com/d/searchinventory/suggestion/ Type in your most basic keyword and it will show you the variations of the search term and also the count of how many times that term was entered in the search engine.

- Think of phrases as opposed to one single word. If you sell clay pots, think of keywords such as painted clay pots, or clay flower pots, large clay pots, buy clay pots. Use descriptive words when brainstorming phrases.

- Ask your relatives, kids and friends what they would type in to find your products. You would be amazed at the great ideas that can be generated. For example, I asked a teenager once what he would type in to find shoes online and he said 'nice kicks'. As of this writing, Overture's keyword selector tool showed a count of 12130. Hmmm, never would have thought of it on my own.

- Use a thesaurus or Webster's dictionary to find similar words to your chosen keywords. Consider all forms of the word. For example, for the term supply there is supply, supplies, supplier, supplying. Thinking of all forms of the word help a great deal in brainstorming keyword ideas.

- If you have a website already, place a search engine on your site. This would be a search engine that you put on your site that searches only your site such as http://www.freefind.com/. This will help you collect data on what keywords users are using. Once you've collected a good list of search terms you can use this to help you determine the best keywords.

Along this same line, you can also use your website server logs to gather information on the keywords used to find your site.

Once you've made a list of the best keywords and keyword phrases, you will need to determine which ones are the best.

Your challenge is to find keywords that have a high usage count but appear on the least amount of competing web pages.

Wordtracker.com is an excellent tool for helping you achieve this. Wordtracker's 'Keyword Effectiveness Index' (KEI) will provide you with the number of times a keyword is used along with the number of competing web pages. The higher the KEI, the more popular your keywords are, and the less competition. This means a better chance for you in getting to the top of the search engines.

Finding the best keywords and keyword phrases is an important part of your marketing mix. Find the correct keywords and build your content around them.

Elizabeth McGee strives to help webmasters and business owners find trusted marketing tools while also offering tips, stragegies and information for online marketing. Sign up for her FREE newsletter by visiting her site at: http://www.pro-marketing-online.com

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
How to Beat Big Brands in SEO  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Why should get to know BERT?  Bizcommunity.com
Can SEO Be Made Predictable?  Search Engine Journal
SEO Specialist  Charlotte Agenda
Can SEO Have a Negative Effect?  Search Engine Journal

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just... Read More

Good Content: The Key To Search Engine Ranking

Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

A Way for Search Engines to Improve

Wouldn't it be nice if the search engines could comprehend... Read More

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

The Smart Way To Get Listed On Google!

So you want to get listed on Google? And you... Read More

What is The Google Sandbox Effect?

In the age of fair competition you may find it... Read More

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in... Read More

How Search Engines Work

Before anyone can start optimizing a web site, you must... Read More

7 Free Search Engine Resources You Should be Using Now

Ask any business person who's website is at the top... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Picking Keywords for SEO ? A Different View

The first step to developing any search engine optimization effort... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More