Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity."

Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site's position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.

1. What is link popularity and why is it important?

Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.

Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web site's position in the search engine results pages (SERPS).

2. Are there different types of links?

There are 4 main classes of links that contribute to your Web site's overall link popularity score:

External - An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.

Internal - Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.

Inbound ? An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.

Reciprocal/Link exchange ? Reciprocal linking is when two or more Web sites agree to display each other's Web site link somewhere on their website.

3. Are some links better then than others?

Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.

Relevance - A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorney's Web site would be a relevant link. A link from a local floral shop would not be relevant.

Quality - A quality link means that the link is from a popular, well- visited Web site. Link text - The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says "contact us," using something like "contact a Minnesota bankruptcy attorney" will be more valuable.

4. What exactly is PageRank and it is important?

PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.

PageRank is often abbreviated as PR, and Google determines this PR by evaluating how many Web sites link to yours.

A link from a popular and well- visited Web site can be invaluable if it sends you qualified traffic that converts into clients. The true value of a link has absolutely nothing whatsoever to do with PageRank."

5. How do I get a Web site's PageRank?

The easiest way to view a Web site's PagerRank is by installing the Google toolbar. Located on the toolbar is a PageRank slider.

6. How many links should my Web site have?

The number of links you should have is dependent upon the competitive nature of your Web site's focus. If you check and see how many links your competition has, that will give you an idea of how many links you need in order to be competitive.

It is important to continually work on developing your wWeb site's linking strategy. A good linking strategy will help with your Web site's positioning in the search engines.

7. How can I find out how many links my Web site has?

Knowing how many Web sites link to yours, website and increasing the number of quality links, is an important part of any Web site's online marketing campaign. To find out how many links your Web site has, type: - into the search engine search box (Example:

Your link popularity total will often fluctuate from search engine to search engine; This is because the figures shown represent the number of inbound-links that are known to that search engine.

The search engines are constantly re- indexing and reorganizing their database's, so which links and how many links a search engine sees pointing to your Web site can vary at any given time.

8. Is it possible to have too many links?

Yes and no. answer - It has to do with the time it takes to accumulate the links in question.

The answer is no, No ? if you acquire the links over the natural progression of a Web site's existence (adding a few links at a time)

The answer is yes, Yes ? if you accumulating accumulate an overabundant amountce of links in a short period of time. This will trigger a search engine's spam filter. This un natural link growth of links can be associated with "link farms" (A link farm is a Web site that exist solely to link to other Web sites.) and can be considered BAD in the eyes of the search engines. Some search engines penalize for this type of activity, and can might even ban your wWeb site from their index.

9. What can I do to increase link popularity?

If you belong to any associations, local chamber of commerce, or rotary club, be sure to update your online profile with them to include your Web site URL.

Other ideas may be to write articles and allow them to be republished with your Web site URL, join online forums and place your Web site address in your signature line, or even start your own online Blog.

Exchange links with Web sites that are complimentary to yours.

10. What types of Web sites should I be exchanging links with?

This is simple; Ask yourself "whether someone who is interested in the information available on your Web site find this other site useful"? If the answer is yes, exchange links; if the answer is no, don't.


Search engine marketing is an organic process and there are no guarantees in positioning. This was written with white hat optimization techniques in mind.

2005 NMS View My Blog:

Nicole St. Martin is a professional search engine optimization consultant currently working in the legal industry.

View My Blog:

In The News:

Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
What Is Forensic SEO?  Search Engine Journal
Ruth Everett  Search Engine Journal
Christine Zirnheld  Search Engine Journal
What Is a Google Penalty in SEO?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce
What's the Value of SEO?  Practical Ecommerce

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More

New Site and Sandbox: How to Get Rid of It

You have put lot of sweat in making your site.... Read More

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful... Read More

Google Wireless - Search Away From Home

For so many web surfers, it's almost automatic to type... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

7 Free Search Engine Resources You Should be Using Now

Ask any business person who's website is at the top... Read More

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites... Read More

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a... Read More

Building Link Popularity As Easy As 123

The most difficult area of SEO is building link popularity.... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Make Quality Content Your #1 Priority

It is by now a proven fact that content is... Read More