![]() |
|
![]() |
|
![]() |
|
![]() |
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
Sound keyword research is the first step toward successful search engine optimisation campaign. We have to be careful while selecting keywords. It is tricky to select target keywords for a website. Keyword selection should be always based on various aspects like product names, services, company name, brands, features and general terms. People always forget about targeting geographical terms when they have global presence and provide offsite offerings.
While doing keyword research it is always recommended to do a thorough market research and competitive analysis to find best keywords used by search engine visitors to find products and services online and what keywords are targeted by your competitors who are doing well in online marketing.
First step to find best target keyword is make list of topics, products and services offered by you. You can also make use of website logs to know which keyword has brought you the traffic and conversions in the past. Always do research on competitor's website which keyword they are targeting and which keywords rank well for their website.
Select such keyword which clearly defines your business and product to drive qualified traffic from search engines. There are some websites which get high traffic through general keywords but they might not convert into sales.
Today search engine users are aware of the usage of search engines, for searching products and services online. They always look for better services, discounts, geographical locations etc. Cover all possible terms for each; products, services with geographical locations.
There are tools available which help your identify keywords suitable for your business, such as WordTracker, Overture and other various to assist you in keyword research. But the challenge is, which keyword is the best one to get you qualified traffic. You can make use of statistics like count, KEI, competition to determine the best keywords.
Common tendency is to select most popular keywords having high competition on search engines. There are factors which play a crucial role for getting high rankings for popular keywords, such as content, page rank, link popularity and age of your website in search engines indexes. When you are starting with a new website or fresh search engine optimization campaign, always go for less competitive keywords to get a reasonable traffic, as a start. Once you start getting traffic you get a better idea on selection of popular keyword in logical terms. Always cover general terms, broad terms, geographical terms, short forms, misspelling, and thesaurus and your own innovation to find best keywords.
Search engine optimization experts at SEO Internet Marketing Corporation follows well defined standard to find best keyword for website optimization and Pay Per Click Campaigns. Our internal process makes use of in depth market research and use of statistical data like Count, KEI, Competition while selecting best keywords. Our aim is not to target high traffic but to target quality traffic using sales oriented keywords.
Popular keyword research tools:
https://adwords.google.com/select/m...=KeywordSandbox
http://inventory.overture.com/d/sea...ory/suggestion/
http://www.wordtracker.com/
http://www.gorank.com/seotools/ontology/
http://www.digitalpoint.com/tools/suggestion/
http://www.espotting.com/popups/keywordgenbox.asp
http://www.goodkeywords.com/
Click here to get free search engine ranking keywords to know your strength in various search engines.
SEO Internet Marketing Corporation offer extensive keywords research and analysis reports for search engine optimisation and PPC Campaigns.
URL:http://www.seo-internet-marketing.com.au
Email: [email protected]
Ashish Mehta - D.Bus, B.Bus, G.D.Bus, G.C.Info.Mgmt.Sys. - SEO Internet Marketing Corporation Australia
Firstly, let me say that I am sure all our... Read More
The first task most netizens do when they log on... Read More
Introduction"Link Popularity" ? these words may have caught your attention... Read More
First, here's the rundown of some of the terminology I'm... Read More
As my readers know, I've been one of Google's harshest... Read More
Running an online business relies to a greater or lesser... Read More
Search engine optimization (SEO) is very important to websites. If... Read More
I recently was asked by an author to remove a... Read More
OK, you published your site, now you just sit by... Read More
Duplicate content penalty. Ever heard of it? This penalty is... Read More
It seems I now do this rant every single year... Read More
My Grandfather ran a small Grocery Store and when you... Read More
Some web sites receive hundreds or thousands of unique visitors... Read More
When the movie Spanglish hit the screens in 2004, it... Read More
Want to avoid being blacklisted by the search engines and... Read More
You've got a cool new website with all the works:... Read More
Getting links from other websites pointing to your site can... Read More
I knew things were bad at DMOZ. But I guess... Read More
The days of basing a successful link building strategy on... Read More
According to the recent release of the Google Patent Application,... Read More
Onpage search engine optimization are things that you can change... Read More
Is your new site sitting in the infamous Google "sandbox"?... Read More
The methods employed to increase your search engine rankings may... Read More
The Google Sandbox Effect has been discussed at length in... Read More
If you are one to pay attention to what happens... Read More
Getting a high ranking on Google is a big achievement.... Read More
What once many people thought they had a penalty, is... Read More
Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More
(A Reflective look at the little search engine that soared!)All... Read More
Definition: A doorway page is content created specifically for the... Read More
OK, you published your site, now you just sit by... Read More
Search engines constantly strive to advance their technology and algorithms... Read More
You've got a website. You've put countless hours into it,... Read More
Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More
If you're like most other CEOs, the term "search engine... Read More
OK. So you've created a nice website with lots of... Read More
Thinking about purchasing that premium SEO software that will hyper-optimize... Read More
When exploring good keyword choices there are several steps one... Read More
For beginners, link exchange campaigns can be a minefield of... Read More
Everyone knows that if your website has a high Google... Read More
In this third article, we continue to dig into the... Read More
We all, meaning us webmasters want to have the best... Read More
Its a matter of here today, gone tomorrow at the... Read More
In a recent report for a new client, I wrote:... Read More
Smartpages are highly optimized pages which draw stampeded of search... Read More
Keyword density. When it comes to SEO copywriting, this has... Read More
Earlier this year, I was having trouble getting good search... Read More
In Google's recent battle towards becoming an international news center,... Read More
Previously...In our article on Understanding Google's Algorithm, a... Read More
What is Search Engine Optimization?Search Engine Optimization or SEO for... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |