Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site. Many of your e-mails bounce back.

The requests that find thier targets get rejected for numerous reasons. For example, your Google pagerank is too low or your links pages are dynamic and not static, etc., blah, blah, etc., ad nauseum. Out of those 200 requests, you wind up getting 25 reciprocal links, if you are lucky.

So, you say to yourself, "Great, now i have 25 more links!". But are these links really worth it? Do they generate any traffic?

There are many reasons why your links won't even get counted or indexed by the search engines. If your link is on a page among 100 other links, or the page is irrelevant to your subject matter, the page probably won't hold much weight with most search engines. It's also rumored that Google is changing it's algorithm to discount reciprocal links altogether.

So, what can you do to get your links indexed and noticed? Write your own content, distribute it to article directories or trade it with other related websites!

Here are 8 tips on increasing your online traffic with distributed content.

  • Try to write about popular content. The more popular it is, the more people will download it and want to include it on their websites and the more links you'll have pointing back to your site.
  • Try not to use any promotional jargon or sales pitches in your articles. If you do, many webmasters will not want to include your article on thier site.
  • Use plain English. Don't try to get too technical. Read it back to yourself and make sure you don't get tongue-tied while reading it.
  • If possible, work in your site's main keyword phrases into your articles. If your site is about online marketing, write articles about online marketing.
  • Make sure you include an "About the Author" section at the bottom. Make it somewhat short and always include a link back to your site in an anchor tag. And once again, include your keywords in the link text.
  • Proofread your article carefully. I see so many articles out there with misspellings. It just makes you look bad. After you spell check, have a friend or co-worker read it to double check for errors.
  • When you're finished with your article, submit it to popular article directories like goarticles.com, articlefactory.com, amazines.com and imparticles.com. For a fee, there are even services out there that will submit your articles to the top directories for you.
  • Make sure you publish your articles on your own website too, more content equals more traffic. Don't worry about getting penalized by search engines for having duplicate content. You only get penalized if the content is duplicated on your own domain, not if it's duplicated on other websites.
  • So there you have it. Distributed content allows you to make every link count, by creating targeted links that directly contribute to your search engine rankings, and by delivering targeted traffic on its own. And besides, it might even make you famous!

    About the Author

    Robert Raught is the lead SEO expert at Technet, a search engine optimization firm based in Washington state. He also publishes daily SEO news and articles in an online RSS enabled blog titled "The Optimizer".

    In The News:

    SEO myths busted by an ex-Googler  Search Engine Land
    TF-IDF: Can It Really Help Your SEO?  Search Engine Journal
    How to find your ideal SEO agency  Search Engine Land
    For SEO, How Fast Is Fast Enough?  Practical Ecommerce
    The Lowdown on SEO This Year (infographic)  Digital Information World
    10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
    How to find cheap & affordable SEO services  Business MattersBusiness Matters
    5 Free Keyword Research Tools for SEO & PPC  JumpFly PPC Advertising News
    Google BERT Update – What it Means  Search Engine Journal
    How to Boost SEO for Coworking Spaces  Commercial Property Executive
    Google Shares Top 3 SEO Factors  Search Engine Journal
    What Does It Mean to ‘Do SEO’?  Search Engine Journal
    Can SEO Be Made Predictable?  Search Engine Journal
    5 Easy SEO Wins with Powerful Results  Search Engine Journal
    My experience with SEO  Practical Ecommerce

    A Three Day Marketing Plan for Better Google Rankings

    If you're reading this article, you've probably discovered that simply... Read More

    SEO #6: How TO GET Banned by Google!

    Yesterday you should have read the fifth course out of... Read More

    Google Contest - Nigritude Ultramarine

    Search engine optimization experts are having fun with Google. Experts,... Read More

    Internet Directory Submission Tips

    Internet Directories and their ImportanceThere are two very pertinent reason... Read More

    Organic SEO: Patience For Long Term Ranking Results

    When does long term SEO show ranking results? It takes... Read More

    Valid HTML code is crucial to Search Engine Optimization

    Why valid HTML code is crucial to your web site's... Read More

    Search Engine Optimization For Blogs

    Blogging software is really a simple Content Management System (CMS)... Read More

    The Myth of Search Engine Submission

    Contrary to what most people think, it is not necessary... Read More

    Google Is Not Only A Search Engine!

    When you now organize a street interview and ask people... Read More

    Search Engine Optimization (SEO) - Fix Your OffPage!

    Search Engine Optimization (SEO) is something you should be aware... Read More

    Arrogant Overture Placing Greed Ahead Of Their Customers Needs

    According to the dictionary, the definition of the word "overture"... Read More

    What are My Chances to Get the First Place in Search Engine Listings?

    You must have heard the stories how people became rich... Read More

    Breaking the Myth About Page Rank (PR)

    The most difficult challenge most web designers face is getting... Read More

    How Directories Help Search Engines

    At the beginning of the web era, users would go... Read More

    Opinion ? Search Engine Success

    This article is actually the summary to a book soon... Read More

    Good Content: The Key To Search Engine Ranking

    Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

    When to Hire a Professional SEO Firm?

    In efforts to increase sales and profitability, more and more... Read More

    How To Indirectly Get To The Top Of Search Engines

    There are millions of web sites trying to get listed... Read More

    PageRank and How It Gets Assigned

    We know that each and every website page is assigned... Read More

    How to Get the Best Deal on Your SEO Project

    If you own or manage a business Website, chances are... Read More

    Here Today Gone Tomorrow

    Its a matter of here today, gone tomorrow at the... Read More

    6 Ways To Attract Search Engines To Your Website More Often

    Adding fresh, updated content to your website is the surest... Read More

    Has Google Indexed Your Site ?

    So has Google found your site yet?Over the last 12... Read More

    Improve Search Engine Rankings - The Real Deal!

    Ok, here's the deal, follow these steps and shoot me... Read More

    The Disease of Google Banning: Are You At Risk?

    Definition:Google banning occurs when Google removes your site from its... Read More