Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Whats All This Hype About Links? > NetSparsh - Viral Content you Love & Share

Whats All This Hype About Links?

What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don't have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn't fret; we're going to shed the light on all theses different links. You'll learn the different types, how to get them, how to keep them and how to keep them current.

Over the next few issues, we will investigate the ABCs of linking, look into some helpful software and a take a close look at how Technet has solved this time consuming, but necessary issue for several top sites.

Let's start with some definitions.

Reciprocal Link (Two-way link): When you link to a web site and that web site links back to you, you have one reciprocal link. Reciprocal links need to be related to your web site's subject matter. For example, if your web site sells Milk, then links from other sites that sell milk products. Sites about dairy products would also be good reciprocal linking candidates. While, a link from say a tobacco company would not be recommended. Your reciprocal links need to be related to your web site's main keyword phrase or subject matter.

Non Reciprocal Link (One-way): These links are the most beneficial and also can be the hardest to obtain. Links from search engines or directories are a form of a non-reciprocal linking. However, the links that hold the most weight with the search engines are from other relevant web sites, sites we have not linked to. When a dairy site links to your milk site because they feel your site is of value to their visitors, it is the ultimate compliment and also holds more weight in the search engines. The best way to get this type of link, is to have unique content that is well written. Your site needs to look professional and sound professional. Related sites will be eager to link to you because you have quality, relevant content.

Targeted Links: Targeted links are just what they sound like, links that are related to your sites main subject matter. For example, if you have a site devoted to music then links from other music sites or music stores are good, while links from a site specializing in window blinds are not so good.

Text Links: Text links are simply that, text links. Text links are very important as a search engine can follow a text link and catalog it. It's like a vote for your site.

Graphical Links: Graphic links, such as logos and banners, may look great and attract visitors, but they cannot be read by search engines and are rarely followed by them. While having a graphical link, such as a logo, can give you some recognition and look professional, it must be well made and identifiable. Furthermore, you should always add alt* tags to the graphic html code, as alt tags help with content and keyword density. A text link directly below the graphic for the search engines to follow should be included when ever possible.

* (An alt tag or alternate text is an attribute added to the image tag in html. It is designed to give a text example of what the image is for people browsing without image support, some search engines count this as part of the page content.)

Links Page: This is very important. Your links page needs to fit into your site. It should have the same look and feel as the rest of your pages. Unless you only have five or ten links on your link page, you will need to have categories and even sub-categories for extensive link pages. It's important to keep the number of links per page as low as possible and never over 100 links.

Adding a small form for visitors to suggest links can be a nice feature and I recommend it, but it also can lead to a lot of off-target links suggestions.

When exchanging links, you will have to show the other site owners where their link is placed on your site. Therefore, you'll want to have the links page well laid out and visually appealing.

Dead Links: This is really a maintenance issue, sites go off-line, from time to time page addresses change, or the site changes owners and the content changes. It is important to check your links often to ensure you don't have a page full of dead links or links that have changed and now point to unrelated content. If you don't keep up on this task, you will soon have a page full of dead links and visitors wont come back to use it. Search engines also frown on pages with too many dead links.

Link Farms: Link farms should be avoided; adding your site to one can cause you to loose popularity or have a negative effect on your Page Rank, joining one and displaying their links on your site can get you banned from the most important search engines. With 90% of web traffic originating from only a hand full of search engines, this is something you don't want to happen. It is almost impossible to reverse and it can take you out of the search engines for up to a year or more. Staying away from places that guarantee hundreds or thousands of links by filling out a form.

Links should be arranged one at a time by contacting the desired site owner, by e-mail or more prefferrably by phone, and notifying them that you want to exchange links. This is the best way to do it, any short cuts or get link quick schemes can lead to trouble as soon as the search engines crawl your site.

Links are very important to any site that wants to rank highly in the top search engine results. The more targeted links you have pointing to your site, the more important your site is to the search engines. It's like a voting system. If 100 sites think your content is worth linking to, then search engines like Google will take notice. However, if 10,000 related sites link to you, then search engines will treat you like a king and you will be on the A list for sure.

About the Author:

Mark Hochhaus owns and operates InHisServiceProductions, a Web site design firm based in Washington State. He also publishes weekly SEO and online marketing articles in an RSS enabled blog titled The Optimizer.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business ...
Move Past Beginner's Level Link-Building Practices to Improve SEOMarTech Advisor
SEO Ranking - What Factors You Need to Focus on for Your SitePerformanceIN

all 6 news articles »

Forbes

15 Common SEO Mistakes To Avoid - Forbes
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
The benefits of using SEO for your small businessAugusta Free Press
Hiring The Right North London SEO CompanyThe Frisky

all 8 news articles »

Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.


Search Engine Land

5 ways ignoring SEO could affect your bottom line
Search Engine Land
There's a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

and more »

Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...


Business 2 Community

How Much Should You Budget for SEO?
Business 2 Community
SEO is only one part of digital marketing. Knowing how much of your budget to dedicate to SEO lies in understanding what your goals are, and your current progress toward those goals. Answering these questions can help you determine how much of the ...


CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


CMSWire

How to Ensure Your SEO Plan Is Put Into Action
CMSWire
Businesses opt not to implement SEO recommendations for a variety of common reasons: lack of understanding, limited resources, bureaucracy and more. While this stonewalling will unfortunately sound all too familiar to SEO practitioners, there are ways ...


Vertical Measures (blog)

The Weekly Measure: Talk Triggers, Leaving Facebook & Small Business SEO
Vertical Measures (blog)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine ...


Forbes

The Truth About Launching An SEO Strategy
Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact ...

Google News

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

The Power of Search Engine Friendly URLs

I recently invested quite some time into generating search engine... Read More

Make Quality Content Your #1 Priority

It is by now a proven fact that content is... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

London Bombings and Number Patterns

Firstly, let me say that I am sure all our... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

KEI Concerns and CID Alternative

Like many folks, I have been using KEI for some... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

Press Releases Can Increase Search Engine Positioning

When you write a press release, what is your ultimate... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More

Spamglish; A Search Engine Comedy With A Language All Its Own

When the movie Spanglish hit the screens in 2004, it... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings

Introduction"Link Popularity" ? these words may have caught your attention... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More