Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.

Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem.

Out of the first 100 links on our anchor site, only seven were still being reciprocated.

We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud.

The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes

2. The link on the home page to the link directory remained but clicking on gambling or casino related links returned a list of links to sites owned solely by the same person or company. The worst offenders in this group preferred domain extensions of .biz, .us and .md

3. The link directory index page remained but the link directory had been severely pruned and most remaining links were to the site owners other sites or to casinos. This one is common across all suffixes.

4. Links not clickable ? links to the directory and various pages within the directory remained intact. At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link.

5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India.

6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India.

7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites.

8. The link directory is on another domain with no page rank. When you click on the link to the directory on the home page, always watch the bar in the bottom of your browser window and see that the link you clicked is in fact on the domain with which you are exchanging links ? watch especially for domain names that are very similar e.g. one letter different in the spelling or a .net instead of a .com and link pages that are hosted on the domain of a link management company. Also watch for redirects. If suspicious go back and click the link again. Often the redirected URL flashes up for only an instant or it just takes an inordinate time for the page to load compared to other pages on the site. If in doubt search for a site map - very popular with some owners of multiple bingo sites.

9. Sub domains of domains with no page rank. Sub domains are supposed to always rank lower than the parent domain. (Of late I have found a few sub domains with up to PR3 attached to a domain with no page rank) If the parent domain has a page rank of zero then link pages attached to that sub domain will almost always be zero so why trade a good link for a dud link?

10. We have never fallen for any in this group but many novice webmasters do so regularly. Beware of high PR sites offering you a link exchange on one of their inconsequential internal pages with the same PR as your index page in return for you placing a graphic link to their index page on your index page. This is a deliberate attempt to steal your hard earned traffic. A variation of this one is they have a number of new sites listed on their index page each month and visitors are encouraged to vote for the site they consider to be the best and you are asked to ask your visitors to vote for your site at the high ranked domain. The purpose is still the same as in the first example in this group.

11. We no longer trade links with sites using Linksmanager unless the link to our site is to be on a hard coded page. You can search in their search box for their link to your site and if they are still linking to you, your URL and site description will be returned but no information to show which page your link is on. Google usually indexes only a few pages in each category of dynamically generated link directories. If your link has not been added to an indexed page, it is unlikely to ever end up on one. When we had a large number of indexed back links, no link manager links were ever returned in a back link querry.

12. Be wary of link exchange requests from webmasters using anonymous e-mail addresses because when they delete your back link they also delete the anonymous e-mail address.

13. Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed.

Reduce exposure to link scams

To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person.

Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones.

Points to look for when Assessing Potential Link Partners

Before trading links, look carefully at the other site ? 1. If there is no link to the link directory on the index page ?Reject. You will get no traffic from that site.

2. Look at the structure of their link directory and count the number of clicks from their index page to where their link to you is likely to be located and then deduct that number from the PR of the site's index page. If that page is PR3 and there are three clicks to get to the page on which your link will be located, that page will have a PR0. That link will be worthless unless the site gets a minimum of a PR4.

3. If you have not already done so, download Google's tool bar. If the page rank bar is grayed out, when you are looking at a site, never trade links with that site. The grey bar is said to indicate that the site is banned by Google. I do not know if that is true but I have only ever seen two sites produce grey bars.

4. A growing number of sites with dynamically generated link directories have no page rank on any link pages even though the directories are often constructed in such a way that you would expect the page to rank to be 2 points below the home page. I do not know how most are achieving this. The visible way is to have multiple folders and index pages leading to the links pages and the number of clicks from the home page destroys any potential page rank for the link page. A rare method is to add a no index command for the link directory in their robots.txt file.

Just remember links to such sites are one way links from your site to their site. You give them a good link and they give you a worthless link. A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links.

For indexed pages, count the number of links on the page. The first factor in determining the value of the link is the page rank of the page on which it is located. The second factor is the number of links on the page. The value of the link to you is roughly the page PR divided by the number of links. Of course no one outside of a chosen few at Google knows the actual formula but that is a rough approximation and the reason most webmasters will not trade links with sites with more than 40 links to a page unless the page has a very high PR.

A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it.

When on the receiving end of a link exchange request, do not hesitate to ask for your link to be placed on a specific page and do not hesitate to reject link requests from sites that do not adhere to basic acceptable linking practices. When considering link requests from new sites, look at any other sites that belong to or have been built by the webmaster proposing the link exchange. Most importantly, look to see if existing link pages have been indexed and the structure of the directory. This will be a good indicator of what to expect for the new site.

When you create your own link directory, consider a hand edited directory with the links at the same level as the rest of the pages on your site. That way your link pages will be only one point below your index page and you will attract more link requests because of that. Many high PR sites will not trade links with you unless you can place their link back on a minimum of a PR4 page. That way you can start shooting for the top once your index page makes a 5 as opposed to a 7 with the way many link directories are set up.

When you are shooting for the top, it helps you get those high pr links you need to make it to the top.

Article by Brian Osborne. Brian is an I.T. professional and the webmaster at http://www.winnersrun.com, a site focusing on gambling strategies that also includes some articles of interest to webmasters.

In The News:

11 Steps to On-site Video SEO  Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
Google Publishes a New Guide to JavaScript SEO Basics  Search Engine JournalGoogle has published a new developer document that goes over the basics of JavaScript SEO.
Google adds JavaScript SEO basics to its Search developer’s guide  Search Engine LandOn July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...
Emoji SEO presents opportunities for video  Search Engine LandJuly 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine JournalSchema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine JournalWith the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead  The Sports ExaminerThe IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, ...
The Truth About Domain Authority: What Every SEO Needs to Understand  Search Engine JournalThird-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.
Yandex SEO: An Interview with the Yandex Search Team  Search Engine JournalThe Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
SEO Checklist to the Perfect Location Page  Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
Arc Digitech To Offer Free SEO Consultation And Website Audit For Businesses  The India SagaArc Digitech is turning heads with its free SEO consultancy to businesses from all industries and market segment. This organization is well aware of the ...
Solstice Sunglasses overhauls its SEO strategy  DigitalCommerce360The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...
How a localized SEO campaign delivered global market share, lifted revenue  Search Engine LandFor businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine JournalA study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
Seo extends overall lead with victory in women's event at IFSC Lead World Cup  Insidethegames.bizSeo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women's final as Hidemasa Nishida led a Japanese sweep ...
Facts About SEO Every CEO Should Know About  CEOWORLD magazineAs the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals.
Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman”  soompiOn the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...
State of SEO in 2019  Promotion WorldWhether you're a digital marketer or a website owner, knowing the ins and outs of search engine optimization would be a vital practice for you.
SMX replay: SEO that Google tries to correct for you  Search Engine LandSearch engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical EcommerceOptimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...
Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine JournalGoogle's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine JournalThere are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
SMX Advanced through the lens of a young SEO professional  Search Engine LandAt a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
Its time you need to outsource your SEO for business  TechGenyzTo refrain yourself from the tedious and complex work of SEO, you need to outsource your SEO services to expand your business. Here's why.
WordPress Plugin SEO by RankMath Security Update  Search Engine JournalSEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine JournalYour help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine JournalDiscover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
Is content still king for SEO in 2019?  TechaerisAt the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
Six SEO Tips To Boost Search Traffic For Law Firms  ForbesTackling the world of search engine optimization and organic traffic may seem overwhelming.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Negative SEO Is Not Your Problem  Practical EcommerceWebmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
Why Is Shopify's Website Builder Good For Your SEO?  ExplosionSEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.
The High Cost of Ignoring SEO  Practical EcommerceIgnoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
How to avoid an SEO nightmare when changing domain names  TechRadarChanging domain name can be stressful and create a host of problems. Here's what we did to minimize both.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
How to Effectively Perform Keyword Research for Ecommerce  Search Engine JournalKeyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...
Yoast SEO 11.5 updates the mobile snippet preview  Search Engine LandWith its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
Retargeting Improves Conversions from SEO  Practical EcommerceRetargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
New report: SEO and Content Marketing jobs see salary boosts in 2019  ClickZSeven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
15 SEO Plugins for WordPress  Practical EcommerceHere is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine RoundtableI am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...
Report: SEO vital in age of voice search  CMOA *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...
White Hat SEO 101: A Comprehensive Guide  Demotix.comWhite hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...
Search Engine Optimization Market Key Manufacturers, Drivers and Forecast to 2024 by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US).  News ExteriorThe latest research Search Engine Optimization Market both qualitative and quantitative data analysis to present an overview of the future adjacency around ...
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST]  Search Engine JournalIn this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine LandYoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
SEO Checklist for Website Redesigns and Replatforms  Practical EcommerceMajor website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Score this this Amazon SEO+ Consultancy Package at 75% off for only $79  NeowinToday's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where for only a limited time you can save 75% off this Amazon ...
Moon Hee Jun's daughter Jamjam to meet Lee Hwi Jae's twins Seo Un & Seo Jun on this week's 'Superman'!  allkpopMoon Hee Jun and Soyul's energetic daughter Jamjam is meeting up with the original beagles of 'Superman is Back' - Lee Hwi Jae's twins Seo Un and Seo Jun!
Troubleshoot Your SEO Issues Using The Wayback Machine  ForbesWebsite updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...
New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Search Engine Optimization (SEO) Software Market Segmentation, Analysis by Recent Trends, Development by Regions to 2025  Market ReportsThis report studies the Global Search Engine Optimization (SEO) Software market status and outlook of global and major regions, from angles of players, regions ...
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms  Bigger Law Firm MagazineThe way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...
Sarah A. Seo  CityLabSarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.
Park Seo Joon Picks His Fave New BTS Song + Dishes On Group Chat With V, Park Hyung Sik, And Choi Woo Shik  soompiPark Seo Joon showed love for BTS's V during a recent radio show appearance! On July 19, the actor appeared as a guest on SBS Power FM's “Park Sun ...
Is Boris Johnson a bus-building SEO genius?  New ScientistBoris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
Park Seo Joon Jokes About Why “Parasite” Director Bong Joon Ho Said He'd Want To Set Him Up With His Daughter  soompiDuring a recent radio show appearance, Park Seo Joon dished on working with director Bong Joon Ho on his award-winning film “Parasite”! On July 19, the ...
Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next  soompiPark Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...
SMX replay: Create dashboards that inform and persuade  Search Engine LandData insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That's why Sam ...
Park Hang-seo representative releases statement regarding status of his Vietnam contract  FOX Sports AsiaPark Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...
Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon  soompiPark Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ...
Update: Seo Ji Suk Confirmed To Replace Kang Ji Hwan In “Joseon Survival” + Drama To Reduce Episodes  soompiUpdated July 16 KST: “Joseon Survival” will be reducing the number of episodes. On July 16, the broadcasting network TV Chosun revealed, “'Joseon Survival,' ...
Park Seo Joon Shares His Respect For Woo Do Hwan + Updates On Park Hyung Sik From The Military  soompiPark Seo Joon talked about his friendship with other actors and expressed love for his fans. On July 17, the actor appeared as a guest on V Live's “Actor ...
Junior SEO Content Specialist - German in North Holland, Amsterdam  IamExpat in the NetherlandsRandstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...
Search Engine Optimization Market Share 2019 by Companies Ahrefs, DeepCrawl, Majestic  Rise MediaThe recently published report called “Global Search Engine Optimization Market 2019” offers a brief overview of the Search Engine Optimization market across ...
Adam Ondra and Chaehyun Seo stars in Chamonix  PlanetmountainThe second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
Park Seo Joon's Memorable Roles That Have Defined His Career Thus Far  soompiPark Seo Joon is one of Korea's hottest actors. After making his entertainment industry debut in Bang Yong Guk's “I Remember” music video, he garnered tons of ...
Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO  Bigtime DailyDeveloping and optimizing e-commerce sites for the crawl budget may impact Google's web crawler, which visit the given pages. Due to this, the updated ...
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Senior Product Manager, SEO - GoDaddy  Built In AustinGoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.
Park Seo Joon On Preparing For Shirtless Scene In “The Divine Fury,” Expresses Admiration For Co-Star Ahn Sung Ki  soompiPark Seo Joon and Ahn Sung Ki, the stars of the upcoming film “The Divine Fury,” appeared together on the July 16 broadcast of SBS Power FM's “Cultwo Show.
The real-time SEO shift: Research, ranking and recommendations  Search Engine LandEvolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
A quick and easy guide to understanding search intent for SEO  Search Engine LandIn 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
What types of links you should build to boost your website SEO?  Best in AustraliaLinks improve your websites google search rankings. More links simply mean higher rankings. An SEO expert will help you build useful backlinks to boost your ...
Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun  E! OnlineThe Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.
8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine LandAll of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
Top 5 SEO Tactics Entrepreneurs Should Implement In 2019 to Boost Google Rankings  YourStory.comAs an entrepreneur what do you want most? More sales? More leads and more traffic? What if you can achieve all of them by implementing just one thing: SEO ...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors  Search Engine LandSince it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ...
How to Use SEO Traffic to Make the World a Better Place  Search Engine JournalHere's how you can use SEO to generate awareness and traffic for important social issues without damaging your existing conversion and traffic volumes.

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Get A Top Position In Google In Three Days!

So how do you get a top listing in Google... Read More

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I couldn’t agree more with the headline of this article... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

How To Find Good Keywords

Good keywords are frequently searched for (high demand) but not... Read More

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

HTML and Search Engine Optimization - What You Dont Know Can Kill You

When it comes to search engine optimization there is a... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings

Introduction"Link Popularity" ? these words may have caught your attention... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Top Ten Listing? Hmmmmmmmm

This is my question...I spend a fortune on SEO and... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in... Read More

Do It Yourself SEO

Internet surfers use search engines more than any other tool... Read More