Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.

Meta tags, which are the invisible tags at the top of your html code, are of less importance nowadays. But you should probably include your keywords there nonetheless, as the tags are still used by some search engines when 'spidering' your site for inclusion in their database. When making your Alt tags for your images, be careful not to place too many keywords there as the search engines appear to be getting wise to this practice. This is often called "keyword stuffing and it is a shady or "black hat" seo practice. In severe cases it could possibly lead to your website being banned from the search index. Not a good thing. It is vitally important to have your site properly optimized before they are submitted to the primary search engines. Many individuals optimize each specific page for a different search engine, but I suggest that you focus on the biggest Search indexes like Google and Yahoo (which should not be confused with the Yahoo Directory, an entirely different entity although a part of the same portal). Some major Search Engines such as Lycos appear to be fading in relevence rather quickly so try to focus primarily on the big players for the time being. After the Title tag the next most important component of your site for putting keywords is in the body, the main part people see. As a general rule of thumb, you should have around six to seven hundred words in the body of your home page. A search engine optimization method that works well is to analyze the web pages that currently have a high ranking for your targeted keyword. Then find the ratio of keywords are in the document and then be sure your page has a similiar ratio. A good place to find more information in this regard is searchenginewatch.com.

When designing html pages, be sparing with java scripting and particularly flash, because certain search engine have difficulty reading it properly. Google even advises this in it's webmaster guidelines: "If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.". Whether the Search Engines recognize flash pages or not, you might decide not to use Flash regardless since many of your visitors may use slow connection and they will not necessarily be thrilled about waiting for your animated company logo to load. They may even be a tad upset about it. And then there are those who have yet to install a flash player. But If you are truly bent on using it then at try to at least provide links to other pages which have enouph text and keywords that the search engines can readily find.

On that note, also be wary of images when making your site map. If your site navigation employs image links, add text links so that search engines can find your pages. Another thing to be wary of in your site design is frames. Generally speaking, I advise agains them since the possible negative results seem to outweight the benefits. After you have optimized your html pages, the next step is to submit them. You can submit your web url by going to the "Add URL" pages of each search engine you want to be added to. It is probably best to do this yourself because each search index has it's own instructions. You can find detailed information about this at searchengineguide.com. In many instances you can simply submit the homepage (index.html) and the rest of the website will be spidered thereafter. Web directories such DMOZ, Yahoo, Joe Ant and Web World Index will ask for a description and possibly some other data, while many search engines (like Google or Alexa) only ask for your URL or a URL plus email contact info. If you do not have time to submit your site yourself, there are a number free automated submission sites which can help, although they may not be as effective. Addme and Submitit are popular. If you go to Google or Yahoo just type "free url submission" and a variety of these sites will come up in the search results.

For related articles go to articles go to Home Business Resources and find more useful tips.

Ryan Joseph is a writer/researcher. More info at http://www.home-business-match.com/

In The News:

SEO Best Practices When Using GIFs  Search Engine Journal
5 Steps to Building Quality Links for SEO  JumpFly PPC Advertising News
Chicago SEO  WhaTech
How VPNs Can Benefit SEOs  MarTech Series
Colorado SEO Pros  Techradar
SEO in 2020: Going Beyond Google  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal
What Is the Best Word Count for SEO?  Search Engine Journal

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More

Basic Search Engine Promotion

I can't tell you how many times people have asked... Read More

SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking

Search engine optimization (SEO) is very important to websites. If... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it,... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for years, and in the... Read More

Submit All Of Your Pages And Watch Your Traffic Grow

Everyone is looking for "secrets" about how to get more... Read More

How Search Engines Work

Before anyone can start optimizing a web site, you must... Read More

Search Engine Position Report

Since search engines are the first stop for people on... Read More

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

What is Google Talk ?

The advent of Internet has affected lives of almost the... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Use Keyword Articles for Search Engine Optimization

Search engine optimization is very important for your online business... Read More

Search Engine Marketing: Choosing Keyword Phrases

Selecting the right keyword phrases is the key to a... Read More

Five Ways To Win The Favor Of Search Engines

You've got a cool new website with all the works:... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More