5 Extremely Valuable Search Engine Optimization Tips > NetSparsh

Home
>
Search Engine Optimization (SEO)
>
5 Extremely Valuable Search Engine Optimization Tips

5 Extremely Valuable Search Engine Optimization Tips

Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.

2. Utilize Static HTML

You don't need a "dynamic" website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you're better off publishing it as a static HTML website. It's cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.

The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that's including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don't like pages that are over 100 KB.

3. The Title Tag is Critical

The title tag is the single most important piece of content for people who search. Keep it short: Don't have more than 60 characters (with spaces), which is roughly 8-10 words. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)

4. Optimize Your Images

This is another optimization tip that many people forget about. However, through use of your "alt" image attribute tag, you can slip in an extra keyword phrase or two that describes the picture users are about to see. The text only shows up when the user has turned off the 'view images' option in their browser or the image fails to load. But some search engine robots will pick it up too and the extra keywords could help your ranking. So take a few seconds to implement this optimization tip on your site and you could see improved results soon.

5. Why You Shouldn't Optimize Your Own Site

While we have given you some basic optimization tips to help you quickly boost your search engine ranking, we still recommend that you hire a Search Engine Optimization professional for the best results. Search engines change their guidelines regularly, making it impossible for any one or two people to stay on top of all the changes while still running their business. What was a great optimization tip yesterday, could get your site blacklisted today. Your SEO professional will watch over your site as if it was our own, ensuring your site is always running in peak form. For example, we predicted many of the guideline changes Google made in November of 2003, saving many of our customers from the massive fall in rankings most experienced.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company.

Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, to offer their clients a powerful online presence.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Vertical Measures (blog)
The Weekly Measure: Writing Tips, Going Viral & Being An SEO ...
Vertical Measures (blog)
Check out the latest Weekly Measure. Right now. Do it. Seriously, do it.
3 Core Trade-offs Every SEO Strategy Must ConsiderSearch Engine Journal
What to look out for when hiring an SEO agency - Born2InvestBorn2Invest

all 4 news articles »

Forbes
Four Reasons Why 'Position Zero' Shouldn't Be Your Main SEO Goal
Forbes
It's likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it's probable that reaching rank zero became your new goal. (Position zero is the snippet ...
5 Critical SEO Considerations When Optimizing News WebsitesSearch Engine Journal
6 Ways to Analyze Your Site's SEOBusiness 2 Community

all 5 news articles »

Telegraph.co.uk
Marketing guides
Telegraph.co.uk
It's a bit convoluted to say why this is important for your SEO strategy, and Google denies that it's the case outright, but it's a fair bet that if a SEO or PPC manager, or your company, are paying thousands of pounds for those adverts, there's going ...

and more »

Search Engine Land
Is SEO table stakes? (Hint: No!) - Search Engine Land
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't, of course, unless you were referring to boosting your organic traffic to a rocket-like ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
3 SEO Strategies That Don't Require an Expert to ManageBusiness 2 Community

all 19 news articles »

Search Engine Journal
The Ultimate Guide to Seznam SEO
Search Engine Journal
The latest data puts it at around a 16 percent market share, with Google dominating the market at 79 percent. Seznam Search Homepage, September 2018. Seznam includes some SEO guidance through this Napoveda entry. Like other search engines, ...

Forbes
Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
Business 2 Community -Search Engine Roundtable
all 11 news articles »

Forbes
Local Reviews Can Help Your Business Rank Higher In Local SEO
Forbes
Many facets go into a marketing strategy, and that's what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create ...

and more »

Net Newsledger
15 Title Tag Optimization Guidelines for Usability and SEO
Net Newsledger
Summary:If you know how important title tag optimization is, you are surely interested in finding out how you can do it. Here are the 15 top tips and tricks to optimize your title tags like a SEO pro. All tips are explained, so anyone can use this ...

Vertical Measures (blog)
SEO 101 Tutorial Videos
Vertical Measures (blog)
The SEO Tutorial Videos below expand on our SEO 101 series of optimization fundamentals. Dive deeper into advanced SEO strategies, including a focus on localized optimization as well as global implementation, along with other varied topics. These ...

Forbes
How Google Thinks: SEO Done The Right Way
Forbes
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this does not exist, but if there were one SEO factor that summed it up, then it would be to ...

and more »

Google News

5 Extremely Valuable Search Engine Optimization Tips

Search Engine Optimization (SEO) Search Engine Optimization (SEO)