Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.

When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for.

My clients and customers on the other hand, tend not to ask questions at all. They just pay me, take their lists and happily disappear into the shadows. Do they know something you do not?

It really all boils down to this - you do not have a good chance of creating and launching a successful niche website if you are lacking the keyword data about your niche market.

If you do not know what related keywords and keyword phrases potential visitors are actively searching on and if you do not know how often they are searching for these terms, you will never know exactly what it is they want, how badly they want it or how you can get that information in front of them.

Good keyword data lists for any given niche market are hard to research and expensive to come by, but are invaluable to those who put them to use. Good niche keyword lists serve many functions including:

They allow you to see the actual thoughts and desires going through the minds of those in your target market as they search online. At the very least, these list will give you hundreds of ideas for different websites, info-products, ebooks and more that you can create and profit from, knowing ahead of time that there is a demand.

They are used to launch pay-per-click campaigns to drive targeted traffic to your site. Savvy web marketers know that bidding on large numbers of targeted keywords with low bids has distinct advantages over bidding on just a few expensive top-trafficked phrases.

They are used for creating content for niche websites. For example, the keyword phrases are useful for generating article titles and topics you already know are in demand.

And of course, they can help with SEO. For those with a little more experience in search engine optimization, knowing exactly what phrases people are searching for in any niche gives them an incredible edge and much higher chance of achieving high search engine listings that lead to traffic.

If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark.

And if you are not able to afford the expensive software and time it takes to learn how to use it to do the research yourself, there are always others who offer their research for your use.

James B. Allen is a niche marketing consultant who provides private research for a small, exclusive client list of internet marketers, website designers and SEO professionals. Download a free sample of his market research at: http://www.NicheGuild.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Small Business Trends

Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses
Small Business Trends
SEO is a major concern for a lot of businesses. And many of the ranking or analytics tools out there are difficult to make sense of if you're not experienced in the field. But Nightwatch offers a tool that is meant to be flexible and intuitive. And the ...


Search Engine Journal

How SEO & PPC Keyword Research Can Work Together
Search Engine Journal
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this ...
How reliable are search terms for SEO and SEM results?EurekAlert (press release)
6 ways to boost organic video results - Search Engine LandSearch Engine Land

all 29 news articles »

Three key tips for SEO optimization | Articles | Chief Digital Officer ...
Innovation Enterprise
It's challenging to choose a good SEO technique to use for marketing with so many different and conflicting techniques out there.

and more »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score?
Search Engine Journal
By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO, or search engine optimization, which can result in more interested users coming ...

and more »

Branding in Asia Magazine

Google Fails to Impress Some Performance Marketers with SEO Tool in Beta
Branding in Asia Magazine
“When compared to other SEO tools, the data discrepancy is too significant,” said Vijayaraj. “Thus, in its current BETA state, Google's SEO audit is inaccurate and inadequate which is expected during the testing phase. For example, the tool shows 100 ...


Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...
3 advanced Google SEO strategies for financial marketers - CUInsightCUinsight.com (press release)
Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]Business 2 Community

all 6 news articles »

soompi

Lee Seo Won Enlists In The Military + To Attend Hearing For Sexual ...
soompi
Lee Seo Won has enlisted in the military. On November 22, his agency Blossom Entertainment stated, “Lee Seo Won received a notice of enlistment on ...
Actor Lee Seo-won joins army amid sexual harassment scandalKorea Times

all 3 news articles »

Forbes

Four E-Commerce SEO Trends To Prepare For In 2019
Forbes
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business ...
SEO Friendly Pagination: A Complete Best Practices GuideSearch Engine Journal

all 3 news articles »

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...

Google News

Yahoo!/Overture Site Match: A License To Steal

Unless you've been living in a cave somewhere, I'm sure... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Linking Strategies to Skyrocket to the Top of Google

If you don't know already, one of the key success... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

How to Pick an SEO Firm

If you're looking for an SEO firm, we recommend that... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Top Search Engine Ranks, Part 2- Mastering the Secret- Explained

In the first part of this series on ranking at... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Why Search Engine Marketing Has A Passion for Web Site Usability

Watching a recent football game, I imagined two very different... Read More

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

Get Traffic You Need - Make Your Links Work

So you have built a nice web site with good... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More

The Great Search Engine War, Where Content is King

When search engines first appeared, they were simple affairs consisting... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

How Search Engines Work

Before anyone can start optimizing a web site, you must... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

Keyword Selection- The Dark Horse of Search Engines Optimization

Below are what I call the "10 Commandments" for Keywords.To... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More