Dont Get Banned by Google

There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.

As I said please avoid using these techniques :

Alt Image Tag Stuffing

This is a way that webmasters try to 'force fill' keywords into their website, thus the search engines can see these keywords and their site visitors see no difference at all to layout and an excessive use of certain words.

What happens is that webmasters insert graphic's that relate to their subject and then add an alt image tag to it. The search engines see this but a visitor will only see it if they hover over the graphic and a pop up will appear.

What you tend to find is that mis-informed webmasters add multiple instances of the keywords that they are targetting with a view to increasing key word density when the search bots visit the page.

The real purpose of an alt image tag is if the web site graphic doesn't load then the text will appear instead of the graphic, this is particularly important if a visually impaired visitor gets to your site.

My advice would be to keep it simple, use your keyword once and use the tags to present an accurate description of the graphic.

Hidden Text

Hidden Text is simply text that visitors to your site cannot see when they visit your webpage(s). Its used for the same reasons as described in the alt tag example. All that is involved is the webmaster adds the text (usually keyword spam) to the page in the same colour as the background and as such it becomes invisible to the human eye but gets picked up by the search engine bots.

Meta Tag Stuffing

Meta Tags are vital parts of the make up of a web page but again abusing them with a view to influencing the search engine bots can cause you problems. Basically the keyword tag is loaded with hundreds, even thousands, of the exact same keyword into the tag. For example, the tagetted keyword is DVD and the meta tag looks like:

< META NAME = "KEYWORDS" CONTENT="DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD" >

The important thing to remember is that Google does not use this tag to rank your page due to wide scale abuse so why bother, it is also a pretty rediculous thing to do.

Title Tag Stuffing

The same principle as above but using the title tag, use your keyword once in the title and make it an accurate description of the page and its content, that is sufficient.

If you have to resort to black hat techniques then the set up of your site is wrong and they will eventually lead to the site being panalised. Its a pure waste of effort, they dont work and could kill your site.

Mike - Webmaster and eBay Power Seller at Online Auction Trader

We offer free templates, information and product sourcing to enable you to develop your online auctions into a sustainable, long term income stream.

We also operate a Traders Forum where any advice can be sought on any aspect of Online Trading.

In The News:

6 Reasons Why Redesigns Reset Your SEO  JumpFly PPC Advertising News
What is SEO?  Business 2 Community
New Solar Energy Optics  Off Grid Energy Independence
WhaTech  WhaTech
How Can I Set Up an SEO Agency?  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

HTML and Search Engine Optimization - What You Dont Know Can Kill You

When it comes to search engine optimization there is a... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

Cracking the Google Code: Under the GoogleScope

Google's sweeping changes confirm the search giant has launched a... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

Optimize Your Site Pt1

Listed here you will find the five of the most... Read More

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

Submit Your WebSite: Add Your URL to Web Directories & Search Engines

Why get into Search engines and directories?Increase backlinks of your... Read More

The Modern Day Search Engine

The first task most netizens do when they log on... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More