Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high:

* Content is relevant to the company or business web site.

* Keyword and keyword phrases are used in important tags such as title, description Meta tag and Header tags.

* Site has been updated with new content regularly.

* Other related businesses web sites have links to your site.

The title of each page needs to be descriptive of the page and not just the web site. So keywords and the site or business name should be built into the title of each page. Avoid using any word more than three times in the title tag.

Make Meta tags keyword-focused. Meta tags are tags in the HTML web page that describe certain things about the page such as the page description, list of keywords, page author, etc. The tags that are important here are the keywords and description Meta tags.

For images on the site, alternate text should be set to keywords as well. Alternate text is the text displayed before an image is completely downloaded and displayed. Alternate text will be displayed in place of the image for text only browsers and if you've disabled the show pictures option in your browser settings. A title can also be set for an image, and by hovering your mouse over an image; the title text will be displayed in most browsers.

Header tags should be used in your web pages, where possible. Search engines look for the h1-h6 Header tags as important indicators for what the text of the document will contain.

Here is an example of building keywords into your hierarchical web page to enhance search engine results.

View an example diagram here of building keywords into your hierarchical web page to enhance search engine results.

Prominent tags used are title, description Meta tags, keyword Meta tags and h1 and h2 header tags. Keyword phrases relavent to the business of the web site should exist in the content of the web page as well is in these important HTML tags. Search engines analyze the text for relevant keywords, among other things, and rank the page accordingly. Additional keywords can be used throughout the document. Many experts recommend not using any keyword in excess of 5% of the total text of the page. Doing so may actually lower your ranking.

A site map can help your search engine ranking as well as help your web site visitors find what they're looking for. For more information on this topic, and other search engine optimization topics, visit google.com.

These are some basic techniques used to achieve higher visibility in search engines, and should help you attain higher results if they are used along with efficient, valid HTML markup. Contact us if you'd like more information on how we can help you achieve high web site visibility.

Norm Euker of NJE Design provides high quality web design, Internet and email marketing to small businesses.

In The News:

How Can I Set Up an SEO Agency?  Search Engine Journal
SEO Executive for Centre for Science and Environment  Centre for Science and Environment
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
Why SEOs should care about brand  Search Engine Land
SEO in 2020: Going Beyond Google  Search Engine Journal

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page... Read More

SEO Expert Guide - Search Engines Explained (part 1/10)

Before we explore the world of search engine optimization, it... Read More

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year.... Read More

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major... Read More

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

Becoming an SEO expert, or a search engine optimization expert,... Read More

Whats Link Popularity?

Link popularity is just one of the ways you can... Read More

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it,... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

As a search engine optimization specialist I often optimize existing... Read More

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to... Read More

When Google PR Tool Bar is Down!

Where is the need to worry? Who needs a PR... Read More

Keyword Ownership: What It Is And Where Its Headed

Have you ever got one of those silly emails that... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More