A Play In The Sandbox Is Necessary

There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months. I can't help wonder why most of the comment I've been seeing is negative or at least ambivalent about the concept (if of course, it really exists, as is the case with much about SEs that we don't truly know).

I'm sure most are very familiar with the concept of the 'sandbox' but for those who aren't and at the risk of boring everyone else, here is a very brief rundown:

Google, it is said, have decided that newly listed websites should have their listing (and PR etc) placed on hold for an 'unknown' period (the consensus seems to be around 90 -120 days) in order to make sure that they firstly, stick around for more than the specified period, and probably also continue to rank in the same way as they 'initially' do. The concept has been likened to 'sending them off to play in the sandbox with all the other kiddies' until they mature and can be judged by the same criteria as the rest.

Frankly, I can't see any problem with the idea at all. I have websites that have been online some time and other, newer ones that would be included in this 'sandbox' category, so I'm not saying this as someone who has only established sites that wishes to make it as difficult as possible for new competition to 'get established'.

Over the last few years, I've seen so many people decide (often on a whim and as often again with much planning) to try their hand at one form of Internet business or another, only to give up after a very short time. Certainly not long enough to see themselves out of the 'sandbox' (if it exists).

I'm not sure of the exact count, but Google® have around 8.2 billion web pages indexed and in my opinion, that's far too many websites in almost every category on every topic. It's also true that the vast majority are idle and contributing nothing to the average Internet user. Speaking strictly about the Home Based Business area, I'm sure no one could possibly disagree that any kind of idea or system, which requires a website to first prove itself as a positive contribution and demonstrate it will be online for more than a few months, is surely welcome.

After all, anybody who has had any degree of success in an Internet Home Business will tell you that it takes work, time and perseverance to get to the point where it is remotely worth your while (except for a few limited exceptions). So why would anyone who is serious about it be opposed to a relatively short 'trial' period, where their commitment needs to be examined and established? If anyone really thinks that they are going to see any great benefit from an Internet business website in the first 90 -120 days, then they really need to re-evaluate their reason for doing it (even though so many 'gurus' guarantee success in far less time...)

As for websites of an educational, information or entertainment nature, I feel the same should apply. If something like the 'sandbox' had been around a lot earlier and was implemented by all the SEs, there certainly wouldn't be as many dead links and inactive websites as there are.

In most cases and in most places, there is no licensing or certification whatsoever needed to begin a website about anything at all (even in the guise of a so called 'expert' or 'guru'). So anything in the form of a trial or cooling down period (even though the 'sandbox' doesn't fill the bill to any great degree) is a step in the right direction towards controlling the number of completely useless and pointless websites that exist, for a short time, purely on a whim or search for a quick buck.

Just to qualify my comments a little, I know there are a number of 'personal' websites and 'Journals' etc. These, of course, are a means of personal expression and everyone has the right to tell the world about themselves and to discuss whatever their fancy. I don't believe that these types of websites are in any way unwanted. Obviously, such sites would not be included in the vast majority of meaningful searches, purely by virtue of their very nature and such, are not contributing to the abundance of 'dead' or 'idle' websites.

The 2005 Edition of Steve Brennan's popular ebook title 'The Affiliate Guide Book' is now available. He also operates a number of Affiliate wesbites including Hair Loss Remedy and Quit Smoking OnlinePlus.

In The News:

Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
Keeping SEO in the everyday  Business MattersBusiness Matters
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
What Is a Google Penalty in SEO?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce
What's the Value of SEO?  Practical Ecommerce

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Are You Getting Nuked By Google Lately?

Since the last Google update, there have been many instances... Read More

LSI and Link Popularity

When Paypal's official Web site no longer ranked #1 in... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

How to Succeed with the Search Engines

The Cold Hard Facts?..One of the most important factors in... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

What To Look For When Shopping For A SEO Specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More