When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.

To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it's almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.

As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You've got the Black Hats who do use every legal or illegal trick to increase their website's search engine ranking and you have the so called White Hats who play by the rules and only use legitimate SEO tools and tricks. And then you have people who just over-do it. They build their websites completely optimized for the search engines but seem to forget about the user in the end. These websites are stuffed with keywords and phrases all over. Navigation and presentation of content is optimized for the search engine but they seem to completely forget about the human factor. Yes, driving traffic to the website from search engines is great. But what if the site is difficult to navigate for the visitor because it is optimized for a search engine and not for usability? A website not meeting the needs of humans is set up to fail.

Having the number 1 spot in a search engine will not materialize in higher profits and revenue if the site does not meet basics requirements for humans to a) navigate the site properly and b) to be able discover what they are looking for in an easy way. Articles stuffed with the same keywords over and over again are hard to read and the information the user is looking for is difficult to extract. Links to sub-pages covered under keywords over and over again will make it difficult to even get to the information the user is looking for. The user experience will be disappointing and will lead to the user moving on to other sites that are able to deliver information in an appropriate way. There are other webmasters who are able to achieve high search engine rankings and still offer satisfying experiences for users on their websites?

So, if you are a webmaster - will you optimize your websites for search engines or for the user?

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair.

The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

In The News:

10 Top APIs for SEO  ProgrammableWeb
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
What Does It Mean to 'Do SEO'?  Search Engine Journal
What Is a Google Penalty in SEO?  Search Engine Journal

Google - PR & Backlinks

Here are some observations that I have made recently:1. On... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

Do You Have a Bad SEO Company, or Are You Just a Bad Client?

I admit it, our SEO services are pretty bad.Speaking of... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Help Your Visitors Zero in with Site-Flavored Google search

As Google has gained in their search reputation the past... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in... Read More

Dont Focus Too Much on Your Internet Business Website Ranking

No doubt, having a high search engine ranking is very... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

Search Engine Optimization for Dummies

Lets face it. Search Engines rule the World Wide Web... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More

?Google Friendly? Solutions to Graphic-Intense Sites

We all know that the search engines can't "see" or... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization"... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

How to Succeed with the Search Engines

The Cold Hard Facts?..One of the most important factors in... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More