Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
RSS Feeds - a Website Owners Friend in Disguise > NetSparsh - Viral Content you Love & Share

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.

RSS is a way to syndicate website content. According to Wikipedia, "RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs...the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data." Wikipedia goes on to say that "A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well as many smaller ones."

If you're a website owner, you can use RSS to your advantage in two ways: use someone else's RSS feed or produce your own RSS feed. 1. Install a script on your website-whenever a web page on your website is loaded the script automatically loads data from an RSS feed. If the RSS feed you choose to use is the latest news, then the latest news will appear on your website. This is fairly easy to set up and is good for search engine optimization purposes. I'll discuss installing an RSS feed script on your website later on in this article.

2. Provide an RSS feed of your website's content so others can use it. By providing an RSS feed of your website's content, you're essentially allowing people to use the content on their website or through their feed reader. In either case, you're also providing links back to your website, which is good for search engine optimization purposes-it will also get visitors to visit your website. Providing an RSS feed of your site's content can be tricky to set up-or it may not be appropriate if you don't have a lot of content on your website. I'll discuss your options later on in this article.

If you're a website owner, then chances are you want to keep your website's content fresh. By updating the content on a regular basis, the search engine spiders will take notice-they'll visit your website more often and index the new content and new web pages-which can ultimately bring more visitors to your website. For example, if your website is about real estate, you might consider including the latest real estate news on your website. Users typically search for topics that are related to items in the news, so if those topics and keywords are included on your website you can typically be found in the search engines for those terms. It's like having your own real estate news staff on hand, 24 hours a day, adding the latest news on your website.

Installing an RSS Feed on Your Website

Installing an RSS feed on your website is not as difficult as it sounds. You simply install a script one time-and then anywhere you want the RSS feed to appear you simply pick a feed and copy and paste some code on your page. The first thing you need to do is figure out which script to use. If your website is using an Unix server and has PHP installed, the the easiest PHP script I've found is called CaRP. You will first want to visit the CaRP download page and download the file. CaRP has a free version that you can use on your website. They request that you link back to their website if you use it. Unzip the zip file and upload the files to your website using an FTP program. Then, run the setup file in your web browser, chmod the appropriate files, and continue with the directions given to you in the web browser. Once it's installed, the script will give you code to copy and paste wherever your want the RSS feed to be displayed on your website. You can even change the font, size, and color of the feed by specifying those attributes before the code.

There are other RSS parser scripts available, but CaRP is the one that I'm more familiar with because its ease of use and ease of installation. To find other RSS parsers, you can search Google for "rss parser script". CaRP is typically used if you have PHP installed on your website, and RSS parser scripts are available if you're running a website on a Windows server. If you're using the PHP version of CaRP then you'll want to use PHP pages on your website-or you will need to parse your html pages as PHP pages.

Finding an RSS Feed

Once you've installed the parser script, you'll want to find the appropriate RSS feed to use on your website. Keep in mind that a lot of RSS feeds are provided for "non-commercial use only", so if your website is a for-profit website you'll need to check the terms of using the RSS feed before you use it.

The best way to find an RSS feed is to search for it. Following my real estate example above, searching for "rss real estate" (without the quotes) finds several feeds. provides a real estate rss feed. By copying that URL and pasting it into the CaRP code provided by CaRP, you can add that code to any web page on your website and the latest Real Estate News from Topix will automatically appear. Another way to find a feed is to look for a blog on your site's topic. Most blog software includes an RSS feed, so searching Google for "keyword blog rss" might also help you find a feed you can use.

Adding an RSS feed on your web page won't get you high rankings in the search engines. A while back I tested this theory a while back by making three nearly identical web pages-one static page, one with RSS feed content on it, and another with a live RSS feed on it. It turned out that after all three pages were indexed and ranked, the page with the live RSS feed actually ranks third-the static page without the RSS content on it always ranks the best. Search Google for "silly burlywood revenue" and you'll see what I mean.

Although adding an RSS feed won't get your page top rankings in Google, there are other benefits. For example, updating your web page's content on a regular basis gets the page crawled more often-and more active crawling can contribute to other benefits, such as ranking for terms that appear in the feed on your site as well as causing new web pages on your site to get indexed faster than they were before.

Providing an RSS Feed of Your Content

Depending on your website's content, providing an RSS feed of your content might be appropriate. If your website provides news or contains a blog, then publishing an RSS feed might work well. Most blog software automatically publishes an RSS feed of your blog, so you might want to find its URL and start promoting it. If you sell a lot of products on your website, you might consider making an RSS feed available-perhaps one that includes your top selling products along with their prices. Other websites might be interested in publishing that data for their users, and you would receive more visitors and links back to your website, something that will help your site's search engine rankings.

Publishing an RSS feed is a little more complicated, perhaps to lengthy a discussion for this article. However, there are many good tutorials out there, including Danny Sullivan's Search Engine Watch article about it, as well as the RSS tutorial at

Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Extended bio info:

Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Marketing guides
It's a bit convoluted to say why this is important for your SEO strategy, and Google denies that it's the case outright, but it's a fair bet that if a SEO or PPC manager, or your company, are paying thousands of pounds for those adverts, there's going ...

and more »

Search Engine Journal

The Ultimate Guide to Seznam SEO
Search Engine Journal is the second largest search engine in the Czech Republic (also known as Czechia). The latest data puts it at around a 16 percent market share, with Google dominating the market at 79 percent. Seznam Search Homepage, September 2018.

socPub (blog)

The aspects to consider before availing the services of an SEO agency
socPub (blog)
The presence of a website on the internet is not enough for driving a suitable amount of traffic on the site and for this purpose it might be appropriate to choose an SEO company. The following factors should be considered before selecting a company ...

Net Reputation Launches Professional SEO Services
19, 2018 /PRNewswire-PRWeb/ -- Florida-based Net Reputation has announced the launch of its professional Search Engine Optimization (SEO) services. Net Reputation is a digital marketing company that offers top-quality marketing services to business ...

PR Daily

4 SEO trends communicators should track
PR Daily
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it's not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search ...
50 Tips for Website SEO SuccessBusiness 2 Community

all 6 news articles »


How Brands Can Optimize SEO With Google's Evolving Algorithm
In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO -- first of which is voice search. Since the inception of Apple's Siri, Amazon's Alexa and Google's voice ...
A Guide to Local SEOSearch Engine Journal

all 2 news articles »

Search Engine Land

Is SEO table stakes? (Hint: No!)
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
3 SEO Strategies That Don't Require an Expert to ManageBusiness 2 Community
Signs Your Business Needs An SEO Company38632 Unofficial
The Christian Times -PRUnderground (press release)
all 19 news articles »

Web Design Company, Lounge Lizard, shares 7 SEO Tactics Everyone Should Avoid
PR Newswire (press release)
In business you often face risk-reward scenarios. Is the potential risk worth the possible reward? When it comes to SEO that situation happens when people decide to use what are known as "black-hat" or "gray-hat" techniques to earn better rankings quickly.

SEO for Agencies: A Proven Guide to Unlocking Organic Growth
Business 2 Community
Unless SEO forms a core part of your offering, it will likely rank near the bottom of the list. Part of the reason for the general agency apathy towards SEO is its complexity and competitiveness. You aren't just competing against other agencies; you're ...

and more »


What SEO strategies have worked for you?
As the popularity SEO increases, so does the strategies used by websites to make sure they get favored. Now, there are lots of SEO strategies out there such as internal linking where you provide links to other posts on your website (for example: for ...
PromotionWorld : Grab Competitive Edge in The Market with a ...Promotion World (press release)
Search Engine Optimization (SEO) Software Report on and United ...Tactical Business

all 7 news articles »
Google News

The Mystery of the Magical Keyword Density Formula

Keyword density. When it comes to SEO copywriting, this has... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search... Read More

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it,... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

The Power of Search Engine Friendly URLs

I recently invested quite some time into generating search engine... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

SEO = Search Engine Optimization, tips on successful page ranking

One of the key things to remember when developing your... Read More

Good Content: The Key To Search Engine Ranking

Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

Google Page Rank Is Dead - Or Is It? - Part I

For a long time now, marketing gurus all over the... Read More

Forget SEO ? It?s All About Conversion!

Which SEO hat do you wear? Is it white or... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More