SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I've found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:

Areas search engines look at:

1)Meta tags (title, description, and keywords) (NOTE: I'm told that most search engines don't consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).

2)Body text of the site

3)Headlines

4)Alternate text behind the graphics

5)Links, and link text

How do you choose the right keywords?

Here's a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:

  • Aren't there more people in the world looking for "small business help" or "business help" than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That's a small number, in comparison to the number of companies on the internet looking for help that don't have any idea who I am?.yet anyway.

    Here are some tools to find the right keywords.

  • http://inventory.overture.com Enter a keyword, and Overture will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance. Use this to brainstorm keywords. (NOTE: I've also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.

  • http://www.wordtracker.com

    Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you've typed in.

    This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.

    Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.

    When you are doing SEO it won't do you any good to go after the words that have been searched for the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among millions of sites.

    So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for.

    Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you.

    Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization.

    Here are some other useful tools.

  • Tools that help you Learn Search Engine optimization while guiding you through the process.

    Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization. www.axandra.com

    Another similar tool is http://www.wpgsales.com/

  • Link Popularity

    Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.com http://www.marketleap.com (this one shows a graph if your history)

    Alan Boyer, President/CEO of The Leader's Perspective, LLC is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains.

    With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:

  • Helping the business owners/employees develop the business skills

  • Helping them overcome the limitations and attitudes that they built between their ears (the self imposed limitations, I can't, this won't work for me, I'm different)

  • By helping them find the breakthroughs in their business and thinking

    He helps companies worldwide reach further than they EVER thought possible?.FASTER

    http://www.leaders-perspective.co m/Small-Business-Help.aspx

    mailto:[email protected]

    In The News:

    The right way to hire an SEO  Search Engine Land
    Moving a Company to an SEO Focus  Search Engine Journal
    4 Top Local SEO Benefits for SMEs  Santa Clarita Valley Signal
    Crisis Marketing Made Simple  Search Engine Journal
    SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
    SEO in 2020: What You Need to Know  Business 2 Community
    SEO in 2020: Going Beyond Google  Search Engine Journal
    Can SEO Be Made Predictable?  Search Engine Journal
    What Does It Mean to ‘Do SEO’?  Search Engine Journal
    A Definitive Guide to Mobile SEO  Search Engine Journal
    Can SEO Have a Negative Effect?  Search Engine Journal

  • What are the Benefits Of Submitting To Directories?

    Increasing your web traffic and rank in search engines is... Read More

    The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

    The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

    Search Engine Optimization :: The Basics and Why Websites Need It

    We all know that the most targeted traffic we can... Read More

    Keywords, Choose Them Wisely

    By now you have likely heard that keywords and keyword... Read More

    Searching The Internet Without Search Engines

    The World Wide Web contains more than ten million websites... Read More

    Choosing a good domain name isnt always so simple.

    So you need a domain name for your brand new... Read More

    Google PageRank Explained

    1. What is PageRank? Here is what Google says:" PageRank... Read More

    Would You Let A Dog Or A Butler Market Your Website?

    The latest news to hit the Internet's 'water cooler' is... Read More

    What Is Search Engine Marketing?

    It's in our genes, we're driven to seek. We 'hunt'... Read More

    Designing a Better System for Search Engines

    Designing a Better System for Search Engines and Information Distribution,... Read More

    Valid HTML code is crucial to Search Engine Optimization

    Why valid HTML code is crucial to your web site's... Read More

    Get A Top Position In Google In Three Days!

    So how do you get a top listing in Google... Read More

    Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1

    The top three search pages- the only place you'll be... Read More

    How Web Design Can Affect Search Engine Rankings

    Uniquely built web sites can create unique issues when being... Read More

    Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines

    Maximizing traffic from the search engines to your web site... Read More

    Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

    You've got a website. You've put countless hours into it,... Read More

    Writing Search Engine Friendly Webpages

    In order to tap the huge stream of targeted traffic... Read More

    Surviving the Search Wars ? Local Directories

    The pursuit of online information has become an increasingly dynamic... Read More

    The Business Case for SEO

    It's interesting how potential clients have preconceived notions about which... Read More

    The Secret To Getting Indexed In Yahoo

    Getting indexed in Yahoo has become very difficult in the... Read More

    Feed Those Hungry WIIFM Monsters, Get Them To Multiply

    Everyone packs their website with keywords in order to feed... Read More

    Search Engine Algorithm Quandaries

    Before you make drastic changes to your website after a... Read More

    How To Make Your Website More Successful? (Part II)

    In part I of our series of how to make... Read More

    Good Things Come to Those Who Wait (and Other Analogies and Cliché?s for SEO)

    We've all heard that familiar expression, "Good things come to... Read More

    Optimum SEO Keyword Density ? A Real-Life Case Study

    So you've built your website, you know what keywords you... Read More