3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.

Reason For Failure No. 1 - The 'I am God'-Syndrome

God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.

Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.

Reason For Failure No. 2 - 'Build It And They Will Come'

Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.

Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.

You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:

Build it and they will say - 'I can't find it!'

Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company

It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;

- Do they offer guarantees of any kind on their results?
- Do they proudly display testimonials from satisfied customers on their website?
- What is their profile on the web like, can you find them easily?
- Do they have detailed case studies explaining how they have helped other businesses?
- Do they have a long-standing track record in the industry and wide client-base?
- There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.

Mike Cheney

You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth £47 ($85) here: http://www.magnet4web.com/

In The News:

The Great Blog Promotion Adventure  Business 2 Community
Board approves faculty promotions  Princeton University

To The Next Level With Google Groups 2

If you haven't visited the Google Labs lately, they have... Read More

The ON World of OFFline marketing

Ok, now if you've started reading this article thinking that... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Free Exposure and Traffic for Your Website

Most new webmasters face the same conundrum: how can I... Read More

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We... Read More

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

Submitting Your Website With Web Promotion Services

Once you have built and uploaded your home business website... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

How to Write Effective Web Copy

Writing effective web copy begins with an understanding of what... Read More

Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More

Fight For Online Visibility

Would you like to prevent Internet users from visiting your... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

If you have a website promoting any product or service,... Read More

How to Get Targeted Web Site Traffic from Other Peoples Sites

Getting targeted web site traffic from other people's websites is... Read More

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Promoting Your Site Off-Line

The internet is a wonderful source of information and full... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

3 Steps To Increasing Your Web Traffic For Free

You own a website and you want more traffic. More... Read More

New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising

Delivering Quality Traffic to your website is essential in helping... Read More

Outsourcing Website Services - Can Your Business Benefit?

Would it surprise you to know that Compaq Computer? outsources?... Read More

Promotion Techniques Dont Have To Be A Hassle

Are you tired of writing countless eMails to other webmasters... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More