![]() |
|
![]() |
|
![]() |
|
![]() |
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
- Do they offer guarantees of any kind on their results?
- Do they proudly display testimonials from satisfied customers on their website?
- What is their profile on the web like, can you find them easily?
- Do they have detailed case studies explaining how they have helped other businesses?
- Do they have a long-standing track record in the industry and wide client-base?
- There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.
Mike Cheney
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth £47 ($85) here: http://www.magnet4web.com/
Website promotion is a vital area in internet marketing that... Read More
What is the accepted standard for signatures? Who sets these... Read More
Consider for a minute my son's website for grass mowing,... Read More
Successful websites extend their reach far and wide! They build... Read More
Once you have built and uploaded your home business website... Read More
Creating a new website is only the first stage in... Read More
If you are a small business owner with a website,... Read More
There are 3 basic components to capturing leads on free... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
Free For All Links Pages have been given a bad... Read More
Do you know why your website is not making money... Read More
Getting a loyal traffic base for your website is an... Read More
Here are 4 of the most easiest and... Read More
Does your web site's visitors keep on hitting the back... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
With learning about online promotion, there is so much information... Read More
Most people who are not doing well on the internet... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
Description: one way of jumpstarting you link campaign is to... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
Acquiring relevant backlinks to your website is one of the... Read More
There are many ways to market your web site, both... Read More
You are an attorney or other service or product provider.... Read More
When we ran the contest back in 1998 we had... Read More
If you are not getting traffic at your website and... Read More
One of the great advantages of advertising and marketing on... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
Do you know why your website is not making money... Read More
Repetition is the key to getting your adverts and promotion... Read More
On a regular basis I receive e-mail through all my... Read More
1. Ping weblogs.com and other search engines. When you ping... Read More
At present there are over 3.3 billion pages indexed by... Read More
Does your web site's visitors keep on hitting the back... Read More
In this article I discuss some ineffective and/or unethical website... Read More
I took a look at a new Website recently in... Read More
There are 3 basic components to capturing leads on free... Read More
Before one can fully understand the importance and necessity of... Read More
Recently one of my students asked a great question: We... Read More
The internet is a wonderful source of information and full... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
How many competitions are there running on the net at... Read More
Free content builder. Articles are the best way to add... Read More
We have a running joke in our office that one... Read More
Website promotion is a vital area in internet marketing that... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
1. Use reward programs to keep people revisiting your web... Read More
You might have heard that banner advertising is dead. Nothing... Read More
Creating a sense of credibility for your product and website... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
Web Site Promotion Web Site Promotion |