![]() |
|
![]() |
|
![]() |
|
![]() |
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
- Do they offer guarantees of any kind on their results?
- Do they proudly display testimonials from satisfied customers on their website?
- What is their profile on the web like, can you find them easily?
- Do they have detailed case studies explaining how they have helped other businesses?
- Do they have a long-standing track record in the industry and wide client-base?
- There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.
Mike Cheney
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free Special Report "How To Turn Your Website Into A Customer Magnet" - worth £47 ($85) here: http://www.magnet4web.com/
Website owners and webmasters who are trying to improve their... Read More
Quickly making money with a website is the dream of... Read More
Have you ever wondered why some websites get a thousand... Read More
Do you have a website or are you planning on... Read More
Have you ever submitted your ad to an FFA page?... Read More
Promote your website using articles - Internet is all about... Read More
Now that you've built your new website you can sit... Read More
Each week I receive dozens of article submissions to my... Read More
You are an attorney or other service or product provider.... Read More
If you own a website, you definitely want to improve... Read More
At present there are over 3.3 billion pages indexed by... Read More
How can one get a good ranking in the major... Read More
For the first time internet entrepreneur [newbie] the best ways... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
Writing articles and submitting them to free content sites is... Read More
On the Internet, links are very important for websites to... Read More
After spending substantial time and efforts the big day came... Read More
Building links to your website is of huge importance and... Read More
As a small business owner are you looking at promotional... Read More
When webmasters have created their final master piece, their next... Read More
With the increase competition on the Internet, it can be... Read More
Niche markets and mini sites are taking lately by storm... Read More
With the web today you "sorta haveta" have a rank... Read More
My name is Barbara Mascio. I am the founder of... Read More
On a regular basis I receive e-mail through all my... Read More
As a small business owner are you looking at promotional... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
Would you attempt to use a cell phone with a... Read More
Writing and distributing articles is fast becoming a popular method... Read More
Accessibility: Is your website causing you to loose potential clients?With... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
You might have heard that banner advertising is dead. Nothing... Read More
How to improve conversion rate for your website? How to... Read More
Hundreds of millions of people have spent thousands of dollars... Read More
I've collected some really cool free products for you that... Read More
Most website owners fail to differentiate between a directory and... Read More
Free content builder. Articles are the best way to add... Read More
WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More
It's no big secret that banner ads have become less... Read More
Many online business owners and marketers use a variety of... Read More
The following traffic generating ideas do not require costly set-up... Read More
When it comes to website marketing and promotions, you need... Read More
So you have a new website but the phone isn't... Read More
Promoting a Website is not an easy task. New Website... Read More
Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More
Web analytics. Don't worry, it's not as boring as it... Read More
If you are a local business that gets most of... Read More
When you design a website you should create it so... Read More
I created my first website in 1995 - it was... Read More
Website promotion is no longer easy to do.But if you... Read More
Web Site Promotion Web Site Promotion |