Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Converting Web Site Home Buyers to First Contacts > NetSparsh - Viral Content you Love & Share

Converting Web Site Home Buyers to First Contacts

According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same. This means that two out of every three contacts that you receive when you are the first contact, you are most likely to get the business.

There are two major items that get in the way of this not happening. First, if you don't show them how you are different from the other realtors and if you don't have a formalized conversion system.

The NAR news is good news if you are the first contact. But what do you do if you aren't? What can you do is a more accurately way of asking? Agents know there is a wide difference between experience and competence. This doesn't really matter though, agents main target isn't selling to other agents.

The key is to create a marketing process that pushes you in front of the line of other realtors.

The 2003 NAR report stated that 71 percent of buyers use the Internet to gather information on buying a home yet only 6 percent use the Internet to find an agent. This means that 65 percent of the people visiting realty-type web sites and just there for information. The 2003 numbers are an increase from 41 percent and 3 percent in 2002. Keeping at this same growth rate, the 2004 prediction would be 91 percent and 9 percent.

The Internet is the fifth method to find agents. The first four are: referrals, repeat business, met agent at open house or office walk-in. The fifth with the Internet were yard signs. The least effective at 1% were advertising trinkets and direct mail.

What type of Internet presence do you need in order to be first contact -- or part of the nine percent in 2004? With the Internet ever evolving trying to keep up creates a throw-up-the-arms frustration at times if you're not techie savvy or paying for someone else handing the site.

There are four major keys for staying present and being in the this nine percent:

1. Automatic database system
2. An informative, interacting, and evolving web site
3. Technology support for leveraging time
4. Newsletters, printed or e-delivered.

I don't need to remind you that buyers are getting savvier every year with the Internet and with home buying. And due to this they will test your knowledge level during your first contact to see if you have what it takes to save them money, time and headaches. The latter, headaches, being
number one.

Just recently I called four real estate agent companies and asked them one question out of the yellow pages and it was amazing what I discovered and the way I was treated. One agent took my name and number, promised to call back, and never returned my call until the next day with kids and dogs
screaming in the background. It took me seven more tries to find an agent that could answer the one question correctly (the way NAR said it needs to be answered). Out of 12, 8 answered incorrectly, and four of them you could tell were "winging" the answer.

What are you doing to make yourself different? Communication skills need to be a big consideration. There are three major Internet communication items that make the determination of whether they are going to contact you or
pass you up for another web site.

1. Clear communication and instructions on the web site. This happens most of the time through linking. You ask visitors to click here but all they have is an underline on the word. Say "click here for." The other item is that
what are they going to get or find if they click there? Is it perfectly clear. Where are they going to go if they click there? Is the link taking them to another site, another page? The why, why do they need to go there, why do you want them to go there. What is their benefit for clicking there.

2. Ease of use. Is the navigational system of the site easy to use for visitors. Some people are very visual and by giving them an overall view of what they can find -- either in words or in a diagram eases their comfort level.

The more comfortable they feel at the web site, the more comfortable they are going to be taking the call to actions you have designed on the site. Create Step 1, 2, and 3s to handhold them through a process.

3. Provide details. Again, something similar to what I said in #1. Be clear, give details on what will happen if, where they will go next, or what they can expect to get or know by this. Remove the scariness of unknown quantities
and expectations. Lead visitors through your site. Give them a handshake and don't let their hand go and walk them through all the processes they came to accomplish. How are you different than other agents -- spell it out with details.

Catherine Franz, business coach. Previously a real estate agent and exec with National Association of Realtors. Additional articles and ideas about marketing to attract business: http://www.abundancecenter.com

In The News:


CBS Detroit

Miller Lite Appearance- Rusty Nail Lounge
CBS Detroit
To enter the Promotion, entrant may enter on-site on Friday, October 27, 2017 beginning at 9:00pm Eastern Time (“ET”) and ending at 11:00pm ET (the “Entry Period”) as follows: i. To enter on-site, visit Rusty Nail Lounge (43845 Ford Rd., Canton, MI ...

and more »

Penn Yan Chronicle-Express (blog)

Dansville Arby's: The buck stops here
Penn Yan Chronicle-Express (blog)
DANSVILLE – Venison, a favorite fall staple of Southern Tier hunters, made its fast-food debut across the United States, including Dansville and Bath on Saturday. Arby's restaurants nationwide offered venison sandwiches in a one-day only promotion.

and more »

Stuff.co.nz

New promotion crashes Air New Zealand site | Stuff.co.nz
Stuff.co.nz
Air New Zealand's website temporarily went down as a new promotion offers 600 flights for $600.

and more »

Lowyat.NET (blog)

(UPDATE: Delayed) UniFi Lite 10Mbps Now Available For RM 99 Per Month: Valid Till End Of The Year
Lowyat.NET (blog)
Originally, the 10Mbps download/5Mbps upload plan was being offered at RM129. However, details regarding the new promotion is rather scarce at the moment. For now, the promotion has yet to appear on UniFi's official website and this banner is the only ...


CNNMoney

In attempt to sow fear, Russian trolls paid for self-defense classes for African Americans
CNNMoney
A group linked to the Russian troll farm behind thousands of fake Facebook ads paid personal trainers in New York, Florida, and other parts of the United States to run self-defense classes for African Americans in an apparent attempt to stoke fear and ...

and more »

The Drum

ASA builds a case against the Times for misleading Legoland promotion
The Drum
Further to this, one said there was not listed a closing date for the promotion, a further barrier to redeeming the tickets. News UK, which publishes the Times, denied that the lack of a closing date set consumers back, arguing that they would know to ...


PolitiFact

The more outrageous, the better: How clickbait ads make money for fake news sites
PolitiFact
Working online in his off hours, he uses the site to generate advertising revenue. In an average month, he said, his side hustle can net him about $1,000 a month. It's not much, but it pays for server space and site promotion, to bring in more readers.


PCGamesN

Hearthstone hero promotion backfires, leads to dozens of fake ...
PCGamesN
To get the newest Hearthstone hero, a Gnome warlock called Nemsy Necrofizzle (of course), you need to go to Fireside Gathering events - hosted in real-life ...

and more »

PEW Calls for Promotion of Poultry Industry
ThePoultrySite.com
PAKISTAN - The Pakistan Economy Watch (PEW) on Sunday said that the poultry industry should not be burdened with additional taxes so that it can progress. The Rs700 billion industry should be facilitated, taxes and duties on imports should be reduced ...


CBS Detroit

Little Caesars Arena Appearances – Season Long
CBS Detroit
To enter the Promotion, entrant may enter on-site beginning one (1) hour prior to the scheduled start time and ending at the schedule start time of each Detroit Red Wings regular season home game beginning on October 20, 2017 and ending on April 7 ...

and more »
Google News

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

Promoting Your Site Off-Line

The internet is a wonderful source of information and full... Read More

10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost... Read More

Web Site Promotion: How To Use The Power Of Perpetual Marketing To Heat Up Your Sales

You may ask, what is perpetual marketing?Perpetual marketing means when... Read More

(3) Three Traffic Boosting Strategies for Your Website!

Every day, on line marketers are dreaming up new ways... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

10 Highly Effective Ways to Increase Website Traffic and Promote Your Website for Free

There are many ways to promote your website for free... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More

Promoting Your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

How to Write Effective Web Copy

Writing effective web copy begins with an understanding of what... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

The Amazing Ways To Jump Start Your Sales and Attract Orders

Every business owner want to attract more orders and have... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Niche Markets and Mini Sites Profits - The War Has Begun!

Niche markets and mini sites are taking lately by storm... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

Whats Wrong With Your Promotions?

How many times have you been frustrated with your promotion... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less... Read More

Increase Your Web Traffic without Breaking the Bank

If you are like most webmasters, your goal is to... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We... Read More