Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real estate
home sales market is to be people's first contact. The
National Association of Realtor's last three surveys between
1999 to 2003 said 66% of buyers stayed with the first real
estate agent they contacted yet only 6% of this number came
from web sites. This number is rising as people become more
comfortable finding their information on the Internet.
There are three ways to show your uniqueness on the
Internet: words, pictures, and interactive activities.

What is pulling prospects to visit your web site? You have
the obvious -- strategic alliances with lenders, title reps,
home inspectors, appraisers and attorneys. Here are ten
ideas that aren't obvious.

1. Use balloons besides at the open house. Print an action
slogan on the balloon along with your URL -- web site
address. An action slogan is very important, otherwise
people will not know what the URL is for. When attending an
outdoor event, like a fair, carry them, place them on your
children's arm so you can find them, and hand them out.
Take the balloons to the kids baseball games or other
sports. If traveling with balloons is difficult, call the
show's event office and find out if there is going to be
someone there with the equipment for balloon blowing. When
you get there, give them a few dollars to blow a few up for
you. You can order all sizes and balloon shapes:
http://www.gopromos.com/store/cat egory.asp?CL=101A1276A1292

2. On brochures add an action request, such as "Search all
area homes for sale anytime." Or change "anytime" to
"24/7". If you don't have this on your brochures, go to an
office supply store and pick up some colorful Avery labels,
or maybe you have some hanging around the office, and create
them yourself. Also add your URL to that action request.
Go ahead and use the stickers for a lock box action request,
"If this house doesn't fit your needs, visit [URL] for a
complete search of other homes in this area".

3. Home-For-Sale Signage. Does your for sale front lawn or
directional signs for the open house have your web site
address on them? If not, add them with along with an action
request for all those not quite ready that are driving by,
or for those that don't have the time to stop at that
particular time.

4. Community bulletin boards. Grocery stores, libraries,
community centers. Post your business cards at minimum.
Create tear off tabs small flyers that fit within their
requirements with an action request and your URL.

5. "Honk, if you want to sell your home" can be a bumper
sticker or a clear sign for the side or rear top portion of
the back window.

6. Glow in the dark banners, stickers and auto stickers.
Home signage like: Visit [URL] for complete information on
this property. Make it a glow in the dark for night time
visual effectiveness.

7. What about the times that you don't have office duty?
What about setting up a table for 3-4 hours outside the
grocery stores. Add a nice table cloth, the balloons, and a
large sign, "Ask me anything about buying a home." Or, "Ask
us anything about selling a home." Switch approaches every
few hours to see which one fits best. I don't suggest place
both out there unless there are two of you. Create tee-
shirts with the same action request along with the URL. Use
a table covering that is the same color as the tee-shirt to
help support your message and attractiveness.

8. Transit ads. What type of transportation is available
in the areas you focus in? Is there massive transit like
buses or metro? Don't forget taxi cabs, inside and out, as
well as the taxi stands. Find out where their direct phone
lines are. Sometimes, yet rare, you can place an Avery
sticker next to. One sign works with well if you have this
ability on your web site: "Take a virtual tour of our
latest properties [URL]."

9. This one is something I dreamed up and it really works.
Rig a button that people can press on the side of your car
window that gives off a recording of the latest houses you
available for sale. Then park in obvious places for people
to see the button. Add a sign on the inside of the window
giving them permission to press the button. Caution, this
doesn't work with some car alarm systems.

10. Merchants. Where do you get your dry cleaning done?
Hair cuts, massages, or other frequented stores. Do you
have some favorite restaurants? Can you stock a business
card holder by the cash register? As a previous owner of
restaurants, the one I like best is when the real estate
agent paid for part of or the whole cost of the menus. In
exchange we allowed them to create some marketing
information on the menus.

Testing is always important when trying new things. In
selling real estate, uniqueness is the key. As said in the
latest National Association of Realtors 2003 survey, most
people perceive all real estate agents as being the same.
But you know you aren't. Yet, how are you showing it? Be
comfortable with being uncomfortable. Create play and fun
and stretch with your marketing. Let it be as unique as you
are and then smile all the way to the bank.


Catherine Franz, business coach. Previously a real
estate agent and exec with National Association of Realtors.
Additional articles and ideas about marketing to attract business:
http://www.abundancecenter.com
Blog: http://abundance.blogs.com

In The News:


The Drum

Young's Beer celebrates brewery's 186 year anniversary with free pint promotion
The Drum
... anniversary and the promotion are being supported with an advertising campaign, created by Bonfire Creative Intelligence, that comprises print ads in titles including the Metro, Evening Standard and Time Out, plus a digital takeover of the Time Out ...

and more »

Ars Technica

YouTubers escape fines for promoting their own CS:GO gambling site
Ars Technica
Last May, Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell came under fire for videos promoting CSGO Lotto, a site that lets players gamble using in-game skins as a form of currency. Those videos breathlessly promoted the site with titles like ...
YouTubers Escape Punishment For Promoting CSGO Gambling Site ...GameSpot
CSGO Lotto Owners Settle FTC's First-Ever Complaint Against Individual Social Media Influencers | Federal Trade ...Federal Trade Commission
The FTC's Endorsement Guides: What People Are Asking | Federal Trade CommissionFederal Trade Commission
Federal Trade Commission -RollingStone.com -Federal Trade Commission
all 62 news articles »

In paywall age, free content remains king for newspaper sites
Columbia Journalism Review
The majority of America's largest newspapers continue to employ digital subscription strategies that prioritize traffic, ad revenues, and promotion—despite the ongoing collapse of display ad rates. Even as they've added paying Web subscribers by the ...


BYUCougars.com

Taylor promoted to associate head cross country coach | The Official ...
BYUCougars.com
PROVO, Utah – BYU head track and field and cross country coach Ed Eyestone has announced the promotion of Diljeet Taylor to the position of associate head ...

and more »

Norwin bus stop site of attempted luring report
Tribune-Review
A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

and more »

Birmingham Mail

Why a potential Premier League promotion could get even more ...
Birmingham Mail
The next set of Premier League TV rights could prove to be the most lucrative in history - with Amazon reportedly considering joining the auction later this year.
Amazon and Facebook keen on Premier League rights, say Manchester UnitedThe Guardian

all 90 news articles »

Adweek

Twitter Is Fielding Fewer Reports on Accounts Promoting Terrorism
Adweek
Twitter said it removed 299,649 accounts for promoting terrorism during the first six months of 2017, bringing its total to 935,897 from Aug. 1, 2015, through this past June 30. Promotion of terrorism accounted for slightly more than 2 percent of ...
Twitter reveals it has suspended almost a million accounts in the last two years for promoting terrorismDaily Mail
New Data, New Insights: Twitter's Latest #Transparency Report - Twitter BlogTwitter Blog
Information requests - Twitter Transparency ReportTwitter Transparency Report
Twitter Transparency Report -Twitter Blog
all 111 news articles »

Chiptopia Could've Saved Chipotle's Queso Misfire
Madison.com
Chipotle ran a three-month promotion last summer arming regulars with a card that would reward customers with free grub after several repeat visits. When Chiptopia ended at the end of last year's third quarter, Chipotle told analysts that a more ...

and more »

Minneapolis Star Tribune

Promotion to closer doesn't alter Belisle's intensity - StarTribune.com
Minneapolis Star Tribune
He says he's only vaguely aware of his success, and not at all concerned about having the title of "closer."

and more »

The Diplomat

Should China Now Lead UNESCO?
The Diplomat
Such political games have sidetracked the organization's original purpose: protecting world heritage sites, promoting collaboration among member states through education, science, culture, and defending freedom of expression. Dovetailed by budget cuts ...

and more »
Google News

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

Unlock Your Prospects Mind From The Inside

A prospect's mind is an intimate place... Read More

The Importance of Page Content

The Importance of Page ContentThe content of a page is... Read More

How to use Free Website Submission Services

After you have built your website the next natural step... Read More

Internet Freebies and Cheapies to Help You Grow Your Business

Do you dream of running your own business? Well, get... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

DMOZ Editors - Does Absolute Power Corrupt Absolutely?

DMOZ editors are supposed to be professionals in the category... Read More

Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up... Read More

Link Building Secrets - Promote Your Website with a Proven Tactic

Building links to your website is of huge importance and... Read More

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an... Read More

Benefits of Website Localization

Benefits of Website Localization Maximising profit today... Read More

Increase Your Web Traffic without Breaking the Bank

If you are like most webmasters, your goal is to... Read More

10 Website Blunders Guaranteed to Send Your Visitors Elsewhere

When you build your website you need to have a... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More