Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Link Swapping Trap > NetSparsh - Viral Content you Love & Share

The Link Swapping Trap

If you want to make money on the web, you must get traffic
to your website. If you want to get traffic to your website,
you must have a high rank in google's search results. Google
ranks websites based upon the number of links that point to
the site.

Many novice webmasters believe they can trick Google into
giving their website a high rank by swapping links with
other webmasters. One reason they believe this, is because
"wanna-be" web marketing "experts" keep spouting that trash.

It's only partially true that Google ranks websites based
upon the number of links that point to the site. Google
uses a highly sophisticated page ranking formula that keeps
changing and evolving all the time. Google caught onto the
link swapping trick years ago.

Novice webmasters put all their link swaps on one
gigantically long page referred to as a "link farm". When
Google's robot finds a link farm, their ranking formula
penalizes the websites listed in the link farm. If Google
finds the same site listed in many link farms, they remove
that site from their search engine.

Just about every week I get an email message saying
"I placed a link to your website on my website. Please put
a link to my website on your website. Here's where you can
find your link on my website" ... followed by a link to a
single webpage containing hundreds of links ... a link farm.

I usually reply to such a message with a request to remove
the link to my website from their webpage. The novice
webmaster often responds with a message of pure astonishment.
Link swap requests have become so common lately that I have
been responding by clicking on the "Delete" button.

Every webmaster that wants to swap links has a website
with zero traffic. Even if Google didn't penalize websites
for being listed in a link farm, why would I want to send
traffic away from my website to a website that can't return
any traffic?

Not only are these novice webmasters not experienced in the
way of the web, they seem inexperienced in the way of the
world. The first rule of the universe is "you never get a
free lunch". If you want your website to rank high in Google,
you have to pay them. If you can't afford to pay them, you
have to do the work.

It's hard work to get traffic to your website. There is
only one method I know that works: put valuable, original
content on your website. Other websites, blogs, and forums
will post links to the valuable content on your website,
not with a link swap, but as a resource to their audience.

When someone places a legitimate link to valuable content
on their webpage, the webpage has low link density.
Google's page ranking formula gives the page a high score.
If a link to your webpage is found on a high scoring
webpage, that raises the rank of your webpage.

On the other hand, a page with a high link density, with
hundreds of links and little other content, gets a negative
score from Google. If a link to your webpage is found on a
webpage with a negative score, that lowers the rank of your
webpage.

Don't try to scam Google by swapping links, and don't
cooperate with foolish webmasters who think there is a
"free lunch". If you want to get a higher ranking in Google,
resulting in more traffic to your website, there is only
one way - good old fashion hard work.

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------

Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter visit
http://bucarotechelp.com/search/subscribe.asp

In The News:


2017 Live 5 News & Lowcountry Hoedown Contest Official Promotion Rules
Live 5 News
Any attempt to deliberately damage any web site or undermine the operation of the promotion is a violation of criminal and civil laws, and Sponsor reserves the right to seek damages from any person who makes such attempt(s). Entry materials that have ...

and more »

Purdue Boilermakers

Tracking the Boilermakers
Purdue Boilermakers
There is a special promotion of $5 off tickets in zones B and C, which is available by clicking here and entering the promo code KEADYOFFER5. Hall of Fame men's basketball coaches Gene Keady and Bob Knight combined to take their teams to 46 NCAA ...

and more »

CNNMoney

In attempt to sow fear, Russian trolls paid for self-defense classes for African Americans
CNNMoney
A group linked to the Russian troll farm behind thousands of fake Facebook ads paid personal trainers in New York, Florida, and other parts of the United States to run self-defense classes for African Americans in an apparent attempt to stoke fear and ...

and more »

Stuff.co.nz

New promotion crashes Air New Zealand site | Stuff.co.nz
Stuff.co.nz
Air New Zealand's website temporarily went down as a new promotion offers 600 flights for $600.

and more »

PCGamesN

Hearthstone hero promotion backfires, leads to dozens of fake events
PCGamesN
At the time of writing the actual Fireside Gathering site is giving a 400 error when accessed, so you'll just have to go off the screenshots. The issue arose after all of these events were being advertised as legitimate via the official site. There is ...
October 17 - Happy Hallow's End! - Hearthstone Official Game SiteHearthstone Official Game Site

all 24 news articles »

CBS Detroit

Little Caesars Arena Appearances – Season Long
CBS Detroit
To enter the Promotion, entrant may enter on-site beginning one (1) hour prior to the scheduled start time and ending at the schedule start time of each Detroit Red Wings regular season home game beginning on October 20, 2017 and ending on April 7 ...

and more »

The Drum

ASA builds a case against the Times for misleading Legoland promotion
The Drum
Further to this, one said there was not listed a closing date for the promotion, a further barrier to redeeming the tickets. News UK, which publishes the Times, denied that the lack of a closing date set consumers back, arguing that they would know to ...


The Drum

ASA warns Thomas Cook over terms and conditions gaffe in #flamingoroam promotion
The Drum
The ASA said that Thomas Cook should “ensure that their future promotions included an operational link to the full T&Cs”. The promotion breached rules 8.1, 8.2 and 8.14 (promotional marketing), 8.17, 8.17.4.a (significant conditions for promotions) and ...


PanARMENIAN.Net

E-bike station launches in major Armenian tourist site
PanARMENIAN.Net
The newly-opened station enables people to charge or rent e-bikes. Green Mobility is implemented with the support of the UNDP/GEF Small Grants Programme, VivaCell-MTS and the FPWC. The aim of the project is the promotion of e-bikes as an alternative ...

and more »

PolitiFact

The more outrageous, the better: How clickbait ads make money for fake news sites
PolitiFact
Working online in his off hours, he uses the site to generate advertising revenue. In an average month, he said, his side hustle can net him about $1,000 a month. It's not much, but it pays for server space and site promotion, to bring in more readers.

Google News

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

How to Promote Websites Popularity?

Once your site is launched, half your battle is won.... Read More

Submitting Your Website With Web Promotion Services

Once you have built and uploaded your home business website... Read More

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

The Ultimate Search Engine Strategy

Search engine optimisation is big business. Ezines and websites litter... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

Not Common But Effective Free Marketing

We all know the many "free" traffic producing avenues. We... Read More

Time to Tell A Friend

The internet has the capacity, sometimes, to divorce not just... Read More

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

Is Your Website Content Worth Reading or Obvious Search Engine Bait?

Webmasters are always looking for ways to increase their traffic... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

How to Test a Keyword for Success!

Finding the successful keywords is crucial in order to get... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

Link Building Secrets - Promote Your Website with a Proven Tactic

Building links to your website is of huge importance and... Read More

Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

When the economy is down, your website sales may go... Read More

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has... Read More

Unique Selling Propositions - USPs

Got one? Two? Three?If you have competitors, then you should... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To!

Any time you use a URL in an Article, Web... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

What Can You Do To Beat Your Competition?

In many cases when you start a new website you... Read More