Search engine optimisation ? it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one. It's like opening a shop on the moon.
So, how do you get listed? It must be very difficult, no? I mean, look at all of the website companies charging a fortune for "optimisation" services. Well, quite. You could throw away a chunk of your hard-earned paying someone to get you listed. Or you could just do it yourself. For free.
First things first: here's what you need to know about Google.com, the web's biggest search engine, and basically the only one you need to worry about. Google is like high school. It's a popularity contest. Google will only be your friend if you're one of the cool kids ? i.e., if you've got a lot of friends (or "hits" as we in the web-design business like to call them) already.
Here's how it works: you've got your website. Hopefully got it from us J It's all pretty and shiny and you love it. You want everyone to see it and admire it and love it just as much as you do. You wanna be an internet rock star. So you submit your site to Google. This is the easy part: go to google.com, click on the "about Google" link, and then on the "submitting your site" link. Then you sit back and wait, right?
Wrong. What Google does now is "scan" the web, looking for websites, which it then indexes on its search pages. But as I said, Google's fickle. It'll only go for the most popular sites ? the ones that are getting hits already. If you're not doing everything you can to bring visitors to your site anyway, you may get listed on Google ? but you'll be on page 14,562,572. Which really isn't helping anyone.
So, to get listed, you need hits. Here's how to get them:
1. tell people about your site
The more people you tell, the better. And I'm not just talking about telling people you think might be interested in it. Tell EVERYONE. Tell the postman. The man who sells you your morning paper. Tell that kid who keeps following you home from work every day. You need to get your web address out there. We don't care how you do it. Every time someone visits your site, Google sees. Soon you'll be creeping up them there listings?
2. Put your URL on your business cards
And your letterhead. Put it on your adverts, in your brochures, on your Christmas cards. Hell, get it laminated on a sign and hang it on your back. That's what we do. (I'm kidding) The more places people can come across your URL, the more likely they are to click on it. And clicks mean prizes? (Your URL is the address of your site, by the way. But you knew that.)
3. Get listed in online business directories
Yell.com (the Yellow Pages online), Touch Edinburgh, the West Lothian Council business directory? All of these give you the option to add your website address to your business listing. Once it's there, it's just waiting to be clicked. And we know what clicks mean..
4. 4. Post on message boards
There are online discussion boards all over the internet. Check out handbag.com (for girls), fool.co.uk (for money), or bigsoccer.com (go on, guess?) just for starters. Have a surf and you're bound to find something that catches your interest. Now all you have to do is join in the discussion ? and remember to add your website address to all your posts. Bingo.
5. Get a good signature
Not the kind of signature you write on your credit card slips ? the kind you add to the bottom of your emails. It should include your name, contact information ? and, of course, that all-important website address!
6. Get a good website!
OK, so this probably should have been number 1? Because attracting visitors is all very well, but if you attract them to a poorly designed website, they ain't never coming back. Make sure your designer knows what they're doing: get yourself a well-designed, functional website with something people want to see, and the visitors will come?.
There's such a thing as taking search engine optimization too... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
Professionals in tend to under-estimate the power of the web... Read More
Every day, on line marketers are dreaming up new ways... Read More
So you have a new website but the phone isn't... Read More
This article explains in detail the various issues related to... Read More
Being a restaurant owner means you are always interested in... Read More
Ok. So you've got your website done and stocked with... Read More
Every good marketing plan should have a section on ongoing... Read More
Once your web site is done, it does you little... Read More
How can one get a good ranking in the major... Read More
It's easy to forget the fundamental components of Web site... Read More
Who me? Track?Now I realize some turn a blind eye... Read More
Many online business owners and marketers use a variety of... Read More
We have a running joke in our office that one... Read More
Write it, offer it for free on your site and... Read More
Submitting your website to the main search engines should be... Read More
If you've subscribed to an seo newsletter for longer than... Read More
Acquiring relevant backlinks to your website is one of the... Read More
Successful websites extend their reach far and wide! They build... Read More
Are you interested in empowering your website so it will... Read More
You can learn many things you didn't know about your... Read More
Let's see here... as of today Google states it has... Read More
What is the accepted standard for signatures? Who sets these... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
Finding the successful keywords is crucial in order to get... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
I was writing the final chapter of my book on... Read More
1. Selling To Everyone Means You Sell to No OneIf... Read More
There are many ways to promote your website for free... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Most website owners fail to differentiate between a directory and... Read More
If you're having problems generating a lot of sales at... Read More
Search engine optimisation ? it's the holy grail of website... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Directories are important to your ranking and success with Search... Read More
Got one? Two? Three?If you have competitors, then you should... Read More
Depending on your site's subject... Read More
I feel the most effective way to get people to... Read More
Webmasters are always looking for ways to increase their traffic... Read More
Does your business struggle with profitable online marketing? If so,... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
You may ask, what is perpetual marketing?Perpetual marketing means when... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Creating a new website is only the first stage in... Read More
Promoting your website might seem like an enormous task that... Read More
Your success on the internet is directly related to how... Read More
Web Site Awards are given from other sites to reward... Read More
Everyone likes to read or get a referral about something... Read More
OK. So you took the leap and started your online... Read More
Web Site Promotion Web Site Promotion