Website Promotion - The Stakes Are Rising ? And So Is The Cost

Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.

More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.

What we are seeing at the moment is a landshift change in promotion techniques. Only a year or so ago it was thought enough for a search engine optimisation company to optimise the pages (on page optimisation) and submit the website.

However now that the competition is becoming ever fiercer off page optimisation is becoming a necessary requirement of any respectable website promotion campaign.

Let's examine these two terms and see what we mean my "on page optimisation" and "off page optimisation".

On page optimisation is the process of tuning the page for a search engine or more usually trying to make it rank highly on a selection of search engines. It's no wonder that many search engine optimisation engineers focus on google exclusively as it certainly produces the most traffic of all engines, but will that always be the case? Things can change quickly in internet land.

Page optimisation strategies generally consist of using your keyword or keyword phrases in all of the pages known "hotspots". The page title, meta keyword, meta description, alt tags, first heading and the body text. Subsequent "tweaks" can include bolding the keyword phrase, using the keyword phrase in a hyperlink and more.

To a point there is only so much that you can do to search engineer a page before it starts to look spammy, repeating the keyword phrase over and over. Of course some "optimisers" still do this but it's quickly becoming a frowned upon practice as it detracts sharply from a website wanting to produce a professional image, not to mention your chances of being banned from the search engine altogether.

This is where "off page optimisation" takes over.

Both Google and Yahoo use a system of "ranking" websites dependent on several factors - one of which is how relevant the content appears to be to the keyphrase searched for (on page optimisation).

The second important criteria that your pages are judged on is how "popular" those pages are in comparison with your competition. Broken down into it's basest form it means that the more quality votes (links) that your page has then the more popular it must be and so is promoted higher up the search engine results. In google parlance this feature is known as "pagerank" and pagerank is a vitally important part of your website promotion campaign. If you don't have any then you are standing naked in front of everybody and that's not a nice feeling!

Google pagerank is based on a scale of 1-10 where 10 has the most influence. The algorithm is configured on a sliding scale so that you only ever gain pagerank as a percentage of the full amount. As those with the highest pagerank are constantly adding more "votes" for their pages it makes sense that those at the bottom end of the scale are going to have to work ever harder to play "catch up" and that is where the extra cost is being factored in to website promotion campaigns.

However it becomes more complicated.

Not all links are equal.

Blindly rushing off and trying to get as many links as possible is not going to help you much. In fact it's one of the reasons why people are spending so much time and effort in their link exchange campaigns and finding they are getting nowhere.

Savvy online marketers have established that links from pages with a low pagerank are not as valuable as links from those with a higher pagerank. But also in paradox to this it is possible to get more value from linking to a page with lower pagerank than the higher one!

Confused! No wonder "off page optimisation" is becoming such a sought after area of expertise.

The paradox occurs because built into the pagerank algorithm is a method of transferring the amount of pagerank "boost" a page gets by dividing up the total pagerank of a page by the number of links present. So a high pagerank page with 100 links on it is not going to give as much "voting power" as a low pagerank page with only one or two links on it.

Trying to make sense of this is at the heart of any "off page optimisation" campaign. Sifting through links, setting up reciprocal link campaigns (the site you link to links back to you) getting links from directories and so on is a time consuming task, even when using some of the more advanced tools that take a lot of the manual drudgery out of the job.

Link exchanges are springing up all over the place offering to bring together people willing to exchange links and the humble text link is becoming one of the most valuable pieces of internet property. Costs for placing text links on higher ranked sites are escalating and it's becoming ever more important to network closely with other sites offering useful services to your visitors.

Throwing up a links page and asking all and sundry to link to it is not going to work ? all that's going to do is give you an administrative headache and make your visitors wonder if they are making the right choice. Choosing quality link partners is a time consuming and therefore expensive business.

What this all means is that the cost of website promotion is constantly going up. And those companies with well networked sites and strategically placed links are in a much better position to help their customers than those who rely solely on pay per click campaigns and other expensive forms of advertising.

A website promotion campaign is still the best value for money form of advertising that there is in my opinion, it's just that the costs are rising and will continue to rise. But the rewards for those that get it right are greater in comparison.

To sum up, search engine optimisation is becoming a more and more labour intensive exercise. There are more pages to be made search engine friendly and to gain top spots each page has to be tuned for a particular search engine. Gone are the days of "one size fits all".

In addition there is a large amount of work involved in linking strategies and building the "popularity" of a website so that it has a chance of making it into the top 10 results.

It's this combination of work required that is forcing up the costs of a search engine optimisation campaign.

Tony Cooper is internet marketing manager for: http://www.keywordmarketing.com Building results driven websites.

In The News:

Welcome to the Promoconomy  The New York TimesIn the competitive online marketplace, coupon codes and loyalty programs are ubiquitous. But at what cost?
Olive Garden website glitches during Lifetime Pasta Pass promotion  Yahoo FinanceOlive Garden's Never Ending Pasta Pass sold out "instantly." But some fans experienced glitches.
The importance of Google AMPs for website promotion  e27AMP stands for “Accelerated Mobile Page,” an innovation that was developed specifically for viewing web pages on mobile devices. AMPs were first introduced ...
Hawks Announce Multiple Promotions And Hires In Basketball Operations  Hawks.comATLANTA, GA -- The Atlanta Hawks today announced multiple promotions and hires within the Basketball Operations group, including the promotion of Travis ...
Industry Buzz: NOLS wilderness courses, BLACKYAK, Thule, Apple, Vessel Works, $100K prAna promotion, and more  SNEWSNew wilderness courses: REI Co-op and National Outdoor Leadership School (NOLS) are launching Wilderness Safety Training ($245 for REI members and ...
Unlock Your Retail Business' Potential with these Back to School Promotion Tips  Point of Sale News (tm)Back to school time is right around the corner so it's time to start rolling out the deals. Use these back to school promotion tips to attract customers.
Harvest Snaps Launches National Promotion with Fandango  Business WireHarvest Snaps is launching a national, in-store promotion with Fandango, the #1 movie ticketing app, this holiday season.
Cyber.Bet Reveals Promotion For The International 2019  EsportsBetsCyber.Bet has just unveiled a special promotion for €1000 if you are lucky enough to predict the tournament winner. The International 2019 begins tomorrow!
Motorola Razr V4 Beats Samsung Galaxy Fold With Two Features  ForbesMotorola's rehashed Razr phone could cause Samsung serious problems.
TUMS Ultimate Tailgate Sweepstakes Rules  CNN(CNN). OFFICIAL RULES AND REGULATIONS. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF ...
PICS: Rocklands Community Hall honoured as provincial heritage site | Cape Argus  IOLIn commemoration of the meeting in 20 August 1983 which led to the establishment of the UDF, Rocklands Community Hall was ...
New fuel site opens in New Plymouth with 48-hour promotional price $0.13c lower than competitors  Stuff.co.nzNew Plymouth residents were rolling up at 12pm on the dot on Tuesday to fill up with the cheapest petrol in town.
Married Officer Sues Dating Site For Using His Picture To For Promotion  balleralert.comUniform Dating, a dating network for “men and women in uniform” attempted to use their ideal candidate for the advertising.
"Tommy Fleetwood Autographed Nike Shoes Giveaway" OFFICIAL SWEEPSTAKES RULES  GolfDigest.com"Tommy Fleetwood Autographed Nike Shoes Giveaway" OFFICIAL SWEEPSTAKES RULES. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ...
Get A Free Month Of Xbox Game Pass PC With This Sweet Promotion  GameSpotXbox Game Pass PC features over 100 games for a monthly subscription cost, but Alienware is currently giving away thousands of free one-month codes.
Planning a Digital Marketing Promotion? Take This Website Speed Test First.  EntrepreneurEntrepreneur Insider's Tip of the Day provides concise input on how you can improve aspects of your business or professional routines. You spend time and ...
Welcome to McDonald’s. Would You Like a Podcast With Those Fries?  The New York TimesWith podcasts rising in popularity, it's no surprise that companies are producing their own. What's more surprising is that people are actually listening to them.
Using Google Analytics to Track On-site Promotions  Practical EcommerceMeasuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for ...
How can I improve the online promotion of our astrology website? - Business Advice  Business.comI am a professional astrologer on the web portal Astrolika.com. It is our endeavor to provide accurate and professional astrological services to our website ...
20 easy ways to promote your website right now  TechRadarMake sure your site continues to attract visitors and grow by being proactive with promotion.
Marvel launched a delightful, retro website to promote Captain Marvel  The VergeMarvel's next big superhero movie is Captain Marvel, and unlike most of the franchise's films, this one's set in the 1990s. Accordingly, Marvel has launched a ...
How to Handle a ‘Ghost Promotion’ at Work  The New York TimesIn this week's column: Managing your manager, surviving a merger and getting back on the career path you deserve.
I Loved Kraft's Mother's Day Promotion Until I Researched It  ForbesIt's not often I sit down to write a positive review of an ad and end up in negative territory. But it happened today. Kraft is running a promotion for Mother's Day that ...
Packs and Promotions  FC BarcelonaLearn about all the promotions and packs that FC Barcelona is offering so you can enjoy the best experience at amazing prices.
How To Identify Promotion Opportunities: Seven Ways To Find Your Next Move  ForbesOne of the most important steps toward landing a promotion is knowing what roles are available. While some companies have very clearly defined paths, others ...
How To Boost Your Small Business Marketing Right Now  ForbesSmall business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now.
Amazon quietly removes promotional spots that gave special treatment to its own products as scrutiny of tech giants grows  CNBCAmazon has quietly removed some of its most aggressive promotions for private label products on its site, following increased regulatory scrutiny of tech giants ...
Amazon Prime Day 2019 promotion: Amazon offers $10 to track websites Prime Day shoppers visit  CBS NewsAmazon has an offer for customers who sign up for its Amazon Assistant shopping tool: Install the *service*, and we'll give you $10 -- for the right to your browsing ...
Three Questions You Must Ask Before Pursuing A Promotion  ForbesThinking about going after a promotion? To be certain you're pursuing it for the right reasons, at the right time, ask yourself these three questions.
SC order on quota in promotion will face test  Times of IndiaIndia News: NEW DELHI: The SC judgment upholding reservation in promotion for SCs/STs may have led to cheers in the target constituency but the political ...
Taco Bell’s App and Website Crashed During Free Taco Promotion  EaterThe chain's promise of a free Doritos Locos taco today — in honor of the Golden State Warriors' "steal" of an away game earlier this month in the NBA Finals ...
14 Underused B2B Content Promotion Channels  ForbesMembers of Forbes Agency Council share some underutilized channels for promoting your B2B *content*.
Shaq's Podcast Ends Promotion of Offshore Sportsbook Site  Bookies.comIf you've been anywhere near a television in the past eight years or so, you're probably aware of the ubiquity of Shaquille O'Neal, product spokesman.
No Input Tax Credit for GST paid on expenses incurred on promotional schemes, rules AAR  BusinessLineInput Tax Credit (ITC) will not be available on the Goods and Services Tax (GST) paid on expenses incurred towards promotional schemes, an order by the ...
Airbnb’s Around-the-World Trip Promotion Gets Off to a Rocky Start  SkiftThis promotional tour from Airbnb to tout Airbnb Adventures clearly backfired because of traveler outrage and difficulties in booking and paying for the one-time ...
Are Promotions and Coupons Really Worth it?  Business 2 CommunityAre promotions and coupons worth it? You may be screaming at your phone as you read this, “Of course! Duh!” However, if not done correctly or if they are not in ...
How to maximize social media traffic to your site  Marketing LandHow good exactly is social media at generating referral traffic? Let's look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the ...
Tweeting their own horn: Author self-promotion on Twitter increases research dissemination: Studies shared by the authors on Twitter optimize knowledge translation  Science DailyResearchers have presented a new study that aimed to determine the effect of authors' self-promotion on the social media site, Twitter, in regards to the ...
Promo: Social Media image resizing has never been easier  Ghacks Technology NewsImage Resizer by Promo is a free online *service* that takes source images or photos and turns them into perfectly sized images for social media.
How To Ask For A Promotion In The Most Compelling And Convincing Way  ForbesLanding a promotion often requires great skill in how you prepare, plan and ask for it. Take these key steps to make your ask as strong as possible.
The Web Marketing Checklist: 40 Ways to Promote Your Website  Practical EcommerceThis checklist provides 40 potent web marketing tactics your business can use to solve your promotional problems and challenges. The list is a starting place, ...
34 Ways to Promote Your Online Shop Like a Pro  Business 2 CommunityHave you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn't?), then you're going to ...
Review Promotion Practices to Avoid Turnover, Lawsuits  shrm.orgThe HR department has a big stake in ensuring that an organization's promotions process is well-managed, by helping to guide employees' career paths, ...
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas NewswireThe UA Bookstore and the Transit and Parking Department are showing appreciation to student drivers who commute, with a special presence in Lot 99 on April ...
Best Book Promotion Sites of 2019!  EIN NewsLONDON, UNITED KINGDOM, February 16, 2019 /EINPresswire.com/ -- One of the toughest jobs authors face is finding new readers to buy and review their ...
Allied Wallet Launches New Summertime Promotion for Business Owners  Business WireAllied Wallet, a global FinTech company, is launching a new promotion to encourage the growth of their merchants.
7 marketing and promotion tactics to get your content discovered  Search Engine LandAccording to Demand Metric, *content* marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers ...
NZ Vs ENG, Cricket World Cup Final: Female Streaker Promoting Adult Website Tries To Invade Lord’s Pitch – VIDEO  Outlook IndiaA streaker believed to be Elena Vulitsky tried to invade the Lord's pitch during the ICC Cricket World Cup 2019 final between England and New Zealand.
Doritos gamifies 'Spider-Man' campaign with web-based promo  Marketing DivePepsiCo snack brand Doritos created an online game called "Spidey-Sense Challenge" for North American fans ahead of this summer's "Spider-Man: Far From ...
Want A Promotion? Improve Your Odds By Doing These Four Things  ForbesImprove the odds of landing a promotion by carefully setting the stage: show leadership, demonstrate your readiness for the role and get key stakeholders ...
Jake Paul, RiceGum Called Out For Promoting Mystery Box ‘Gambling’ Site To Kids  TubefilterMassively-followed YouTubers Jake Paul (17.6 million subscribers) and RiceGum (10.8 million) are facing criticism after promoting MysteryBrand.net — which ...
How to Grow Your Cannabis Brand with Digital Marketing  Search Engine JournalMarketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Learn how to use social PR right to get ROI.
Verizon sued by Pennsylvania over Amazon Echo promotional deal  The VergeVerizon is facing a lawsuit from the Pennsylvania attorney general, after customers accused the company of failing to let them redeem a promotional offer for a ...
Build-A-Bear brings back, revamps popular promotion following frenzy last year  Fox BusinessBuild-A-Bear Workshop is back with its “Pay Your Age” promotion but they're doing things a little differently this time around after the company last year had to ...
Chipotle's app, website crash during Halloween deal  Business InsiderChipotle is selling $4 burritos to celebrate Halloween on Wednesday. However, dozens of customers encountered technical difficulties.
Website.com Celebrates Milestone by Offering $1 Promotion  GlobeNewswireVANCOUVER, British Columbia, Aug. 20, 2018 (GLOBE NEWSWIRE) -- On Friday, August 17, 2018, Website.com, a leading website builder *service*, has ...
Athletics Staff Additions, Promotions Announced  LSUSports.netBATON ROUGE -- LSU Athletics Director of Athletics Scott Woodward announced today the additions of Stephanie Rempe as Executive Deputy Director of ...
Here's how to enter our Instagram photo contest  National GeographicTo celebrate 100 million followers on Instagram, we're hosting a photography contest with the chance to win a Nat Geo photo safari to Tanzania.
Is Self-Promotion On Social Media Savvy Or Arrogant?  ForbesIt's the new social media conundrum: How can you promote your accomplishments on social media without coming across as an arrogant and self-absorbed?
Rep. Tim Ryan files ethics complaint on Steve King's promotion of hate website  Roll Call Rep. Tim Ryan filed a complaint with the House Ethics Committee this week saying that Rep. Steve King is using his official House website to promote a white ...
ICDS Bihar Recruitment 2019 for 3034 Lady Supervisor Posts, Last Date Extended  Jagran JoshICDS Bihar Jobs 2019: Integrated Child Development Services (ICDS), Government of Bihar invited applications for the recruitment of Lady Supervisor Posts.
CORRECTING and REPLACING HanesBrands Introduces National Park Foundation T-Shirt Promotion in Select Walmart Stores  Business WireWINSTON-SALEM, N.C.--(BUSINESS WIRE)--Please replace the release dated June 13, 2019 with the following correct version due to a revised sixth ...
When no one wants a promotion  Business StandardRead more about When no one wants a promotion on Business Standard. The appraisal system in public sector banks needs to improve.
The Cheesecake Factory's free giveaway crashed DoorDash's site  TODAYThe Cheesecake Factory offered a "no-joke" promo on April Fools' Day, but a lot of cheesecake fans were left wanting.
Stranger Things Brought Back New Coke & Broke The Internet  Refinery2934 years later, and New Coke is so popular that it's smashing the internet — literally, as fan tried to buy the soft drink from the crashed website.
Health Canada Consults on Revised Promotion Guidance  Regulatory FocusHealth Canada on Thursday opened a two-month public consultation on a draft revision of its guidance on the difference between promotional and ...
IYSSE meeting opposes eugenics promotion at Cambridge University  World Socialist Web SiteStudents from the University of Cambridge and Anglia Ruskin University attended the meeting, at which IYSSE member Thomas Scripps gave the opening report ...
Beware Instagram ‘90% off Ray Ban sunglasses’ posts that let hackers steal your account – how to avoid it  The SunINSTAGRAM users are being warned over a new scam that gives hackers access to your account. Posts promising huge discounts on Ray Ban sunglasses are ...
MacBook Air and MacBook Pro updated for back-to-school season  Apple NewsroomApple today updated MacBook Air, adding True Tone to its Retina display and lowering the price, and the entry-level 13-inch MacBook Pro.
4 Most Effective Methods For Promoting Your Blog Posts  ForbesDo you want to drive more traffic to your blog? Leverage these 4 tried and tested blog promotion methods to boost shares and traffic.
N. Korean online shop Manmulsang gets boost with promotion in Rodong Sinmun  NK NewsUpdated at 2010 KST: To clarify, the article was featured in the online version of the Rodong Sinmun on January 26, but not printed in the paper edition that day.
7 Ways to Get More Out of Promoting Your Product on Social Media  Small Business TrendsLaunching and promoting products to a global audience used to be for big businesses only. Not anymore. Here are 7 tips on social media promotion.
Royal Brunei Airlines Takes On Tourism Promotion for a Whole Country  SkiftThe national carrier has set a target of doubling visitor arrivals to Brunei by 2021. But news of the country getting closer to the full implementation of Sharia law ...
Where Can You Advertise for Free?  Small Business TrendsYou've heard the old saying. “There's no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible ...
SC/ST govt staff promotion: apex court upholds validity of Karnataka law  The HinduOn March 6, a Bench of Justices U.U. Lalit and D.Y. Chandrachud reserved its judgement on a series of petitions.
7 Tricks No One Told You About Content Promotion  Search Engine JournalThese seven *content* promotion tricks will help get your *content* in front of the right audience – and yield a bigger return on your investment.
Sierra Pacific Mortgage Announces Promotion of Jay Promisco to Chief Production Officer  Business WireSierra Pacific Mortgage, an industry leader for Wholesale, Retail and Correspondent lending business, is pleased to announce the promotion of lending.
Cheesecake Factory promotion backfires as demand outstrips supply - PR Daily  PR DailyFor some organizations, free giveaways can be too much of a good thing. The Cheesecake Factory offered consumers a free slice of their eponymous dessert ...
How To Reframe A Missed Promotion As An Opportunity  ForbesYou've taken on additional responsibilities, addressed the shortcomings holding you back and asked your boss for the promotion you believe you deserve.
Jake Paul called out for sponsored loot box videos — but YouTube won’t intervene  The VergeJake Paul and RiceGum are accused of peddling a gambling site to their young audiences that many YouTube creators are calling a scam. YouTube has issued ...
DEAL: UAG offers 25% off site-wide promotion  Phandroid - News for AndroidUAG is slashing the prices on all of its products, offering a 25% discount on everything available through its website.
GrubHub is buying up thousands of restaurant web addresses. That means Mom and Pop can’t own their slice of the internet  The New Food EconomyIt also appears to publish shadow pages without owners' consent—sometimes in direct competition with real websites.
Windows 1.11 is a Promotion for “Stranger Things”  Thurrott.comLast week, Microsoft began mysteriously teasing the first version of Windows on Twitter. Now we know why. It's just a TV show tie-in. “Introducing the all-new ...
Promotion to FA Womens Super League confirmed for Man Utd Women  Manchester UnitedManchester United Women have confirmed a top-flight place for next season with three games to spare.
Former UFC site coordinator Burt Watson launching own MMA promotion  FanSidedBurt Watson, who was the popular site coordinator for the UFC for nearly 15 years, is launching his own MMA promotion, with the first event coming June 15.
Tilak Healthcare Announces Exclusive Partnership for Co-Promotion with Novartis France  Business WireTilak Healthcare, a pioneering video game studio specializing in mobile medical games for patients with chronic diseases, announces an exclusive co-pr.
Apple wants more iPhone owners to upgrade to the XR and XS — and it just unveiled a new promotion in time for the holidays  Business InsiderApple is offering up to $100 extra in credit when you trade in an old iPhone for a new one.
ISPs call Mozilla ‘Internet Villain’ for promoting DNS privacy  Naked SecurityThe UK Internet *Service* Providers Association (ISPA) has provocatively shortlisted Mozilla for the sort of award that, on the face of it at least, no tech company ...
5 things about Thibodeau's firing, Saunders' promotion  Star TribuneAbout 24 hours ago (at least at the time of posting this), the Timberwolves embarked on a thorough 108-86 victory over the LeBron-less Lakers, one of their most ...
A new startup helps podcasts get promoted on other podcasts  The VergePodcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in ...
Transit and Parking Has New Promotion, New Maps, Added Website  University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...
LinkedIn and the art of boastful self-promotion  Financial TimesHarry Barnes runs a Twitter account called The State of LinkedIn with more than 100,000 followers. On it, he tweets a curated selection of the most egotistical, ...
Prevail Therapeutics Announces Executive Team Promotion and Appointments to Board of Directors  Business WirePrevail Therapeutics Inc. (Prevail), a gene therapy company developing AAV-based gene therapies for patients with devastating neurodegenerative diseas.
Facebook users warned to watch out for fake posts promising Adidas and Nike ‘clearance sales’  The SunFACEBOOK users are being warned to beware the latest online scam, which promises up to 90 per cent off top brands such as Ralph Lauren, The North Face, ...
PokerStars Ramps Up 200 Billionth Hand Promotions  PokerNews.comPokerStars is gearing up to deal its 200 billionth hand, which is 200 with nine zeros following it - an impressive number indeed. Several promotions are running ...
Sephora's Massive $88 Off Promotion Was A Glitch And Now Canadian Customers Are Outraged  NarcitySephora's Massive 88off promo code yesterday was a fake and now Canadians who took advantage of the deal are pissed.
Top 8 Content Promotion Tools, Tricks and...  Vertical MeasuresNowadays, every company utilizes *content* marketing. To give your *content* a fighting chance to be found by your audience, a promotion strategy is critical.
How Amazon Sellers Can Use Instagram to Generate Serious Sales  Small Business TrendsAre you looking to give the presence of your Amazon store a jumpstart on social media? Are you tired of relying on Amazon search for new sales and want to ...
You’ve Been Passed Over for a Promotion. Now What?  FortuneIf a promotion you wanted went to a coworker instead, it's probably not much consolation to know that you're not alone. Far from it, in fact: On average, ...
Air Force selects 1434 in senior master sergeant promotion cycle  Air Force LinkAir Force officials have selected 1434 master sergeants for promotion to senior master sergeant out of 13316 eligible for a selection rate of 10.77 percent in the ...

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

Planning and Evaluating Marketing Programs

Measuring and understanding your Website's success is a critical process... Read More

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

Whats Wrong With Your Promotions?

How many times have you been frustrated with your promotion... Read More

Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders

If you master these nitty-gritty website promotion tactics, you'll be... Read More

Website Promotion ? The Power of Writing Articles

I've been operating two small retail Websites for several years... Read More

Website Promotion - The Stakes Are Rising ? And So Is The Cost

Over the past couple of months it has been quite... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly!

Everyone likes to read or get a referral about something... Read More

Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

Avoid These Common Mistakes With Your Links...

Links are the main pillar of your website. To navigate... Read More

How To Get Your Visitors To Tell A Friend

Does your website offer visitors a quick and easy way... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

About Testimonials and Customer Focused Sites

Think about it, when you browse any web site, you... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

How to use Free Website Submission Services

After you have built your website the next natural step... Read More

If You Build It, They Will Come?

Many of you will remember the line from the movie... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More