Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this? I would venture to guess that lack of direct experience, hesitation to try new methods, and fears about costly "TV type stuff" have all contributed to make streaming seem like something too difficult to attempt successfully.

Granted, streaming media still has its limitations especially in the area of delivering full- screen, full-quality video. But most of the big players on the Internet, even those in head-to-head competition for the fast-growing streaming audience, agree that as bandwidth continues to improve, streaming provides a value added service to the Web. Live and on-demand streaming has definitely arrived on the Internet and on corporate intranets as part of a multimedia mix for all kinds of applications including sales, marketing, and training. (I think that the entertainment value need not be disputed.)

Streaming is economical and extremely affordable. Once the training production has been completed, there is no need for expensive tape, or CD-ROM, duplication and shipping charges. The stream is available 24 hours a day without human intervention and can remain on the company site for an indeterminate time. Streams can also be archived for easy access by new employees, customers and visitors. The cost of hosting and archiving these streams is minuscule compared with the costs associated with tape duplication, storage, mailing, and the personnel required to perform these tasks

What is streaming exactly? Streaming promises quick access to meaningful content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 is a perfect example of this. The files then remain on the user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine. Streams can also be password protected for additional security.

Why is this technology so well suited for training purposes? The first and most compelling answer is its availability. Unlike a video or tele-conference, the participant sets the time and place for the training activity, not the training provider. This is critical when you have a widely dispersed sales group, your company has remote locations, or workers who require training are on different shifts. This is also a very appealing feature for those seeking higher educational opportunities.

Maintaining training standards and techniques is facilitated with streaming media. The training provider is assured that all participants will see and hear the same program. It also makes the producer's job easier; he or she only has to "put-on" the program once Instead of many times and can put more emphasis on quality production values.

Streaming media can be seamlessly integrated with other tools as part of the same program. An audio stream could be used with still or 3-D graphics to talk about complex machinery, architectural plans, or engineering drawings. Use a video stream in conjunction with workbook exercises for the classroom. Combine audio, video, and graphics for a facilities tour for remote sales people and their customers. Utilize streaming as an effective employee orientation tool, also. Company manuals can be adapted for on-line use and be available on the company Intranet for training on demand.

Streaming media can provide the answer when a company needs to reach a great many consumers at one time. I spent several years in the juvenile products industry where product recalls are common. Many of those recalls involve products that require a simple mechanical adjustment that the end-user can easily perform when provided with clear instructions. Streaming media could be used to demonstrate the corrective procedure and save the company a small fortune by eliminating unnecessary phone calls and product returns.

Streaming media technology is fast becoming an accepted method for disseminating information as well as a technique to entertain and amuse us. Now that broadband connections are readily available, companies that are willing to harness these new techniques will be called "creators of value" and the innovators of the future.

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: [email protected] 520-742-5780

In The News:

How can I promote my small business website?
Welcome to the Promoconomy  The New York Times

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Effective Affordable Website Promotion Can Be Achieved

Seeking effective affordable website promotion should begin with listing your... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

Unique Selling Propositions - USPs

Got one? Two? Three?If you have competitors, then you should... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

7 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Increase Your Web Traffic without Breaking the Bank

If you are like most webmasters, your goal is to... Read More

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming... Read More

Ten High Powered Ways To Increase Your Traffic

Once you have finshed designing your website, you want to... Read More

5 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be... Read More

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

Website Promotion: 10 Volcanic Tactics To Ignite Your Profits

If your website sales are down and you desire to... Read More

Planning and Evaluating Marketing Programs

Measuring and understanding your Website's success is a critical process... Read More

Benefits of Website Localization

Benefits of Website Localization Maximising profit today... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Free Online Advertising: 10 Dynamic Secrets To Make Your Ad Stand Out And Ignite Sales

No matter what you're marketing or promoting, if your Ad... Read More

How One Free Advertising Method Can Trasform Your Income

A great way to get the word out about your... Read More

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of... Read More

How to Increase Traffic When Your Promotion Budget is Tiny

Writing articles for your site and for the use of... Read More