Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this? I would venture to guess that lack of direct experience, hesitation to try new methods, and fears about costly "TV type stuff" have all contributed to make streaming seem like something too difficult to attempt successfully.

Granted, streaming media still has its limitations especially in the area of delivering full- screen, full-quality video. But most of the big players on the Internet, even those in head-to-head competition for the fast-growing streaming audience, agree that as bandwidth continues to improve, streaming provides a value added service to the Web. Live and on-demand streaming has definitely arrived on the Internet and on corporate intranets as part of a multimedia mix for all kinds of applications including sales, marketing, and training. (I think that the entertainment value need not be disputed.)

Streaming is economical and extremely affordable. Once the training production has been completed, there is no need for expensive tape, or CD-ROM, duplication and shipping charges. The stream is available 24 hours a day without human intervention and can remain on the company site for an indeterminate time. Streams can also be archived for easy access by new employees, customers and visitors. The cost of hosting and archiving these streams is minuscule compared with the costs associated with tape duplication, storage, mailing, and the personnel required to perform these tasks

What is streaming exactly? Streaming promises quick access to meaningful content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 is a perfect example of this. The files then remain on the user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine. Streams can also be password protected for additional security.

Why is this technology so well suited for training purposes? The first and most compelling answer is its availability. Unlike a video or tele-conference, the participant sets the time and place for the training activity, not the training provider. This is critical when you have a widely dispersed sales group, your company has remote locations, or workers who require training are on different shifts. This is also a very appealing feature for those seeking higher educational opportunities.

Maintaining training standards and techniques is facilitated with streaming media. The training provider is assured that all participants will see and hear the same program. It also makes the producer's job easier; he or she only has to "put-on" the program once Instead of many times and can put more emphasis on quality production values.

Streaming media can be seamlessly integrated with other tools as part of the same program. An audio stream could be used with still or 3-D graphics to talk about complex machinery, architectural plans, or engineering drawings. Use a video stream in conjunction with workbook exercises for the classroom. Combine audio, video, and graphics for a facilities tour for remote sales people and their customers. Utilize streaming as an effective employee orientation tool, also. Company manuals can be adapted for on-line use and be available on the company Intranet for training on demand.

Streaming media can provide the answer when a company needs to reach a great many consumers at one time. I spent several years in the juvenile products industry where product recalls are common. Many of those recalls involve products that require a simple mechanical adjustment that the end-user can easily perform when provided with clear instructions. Streaming media could be used to demonstrate the corrective procedure and save the company a small fortune by eliminating unnecessary phone calls and product returns.

Streaming media technology is fast becoming an accepted method for disseminating information as well as a technique to entertain and amuse us. Now that broadband connections are readily available, companies that are willing to harness these new techniques will be called "creators of value" and the innovators of the future.

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to: [email protected] 520-742-5780 http://www.wbcimaging.com

In The News:

ECWA promotion sold  ProWrestling.net
The growing power of tourism  Modern Diplomacy
Welcome to the Promoconomy  The New York Times
Packs and Promotions  FC Barcelona
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

Promote Your Site through Niche Directories

Maybe you are a Doctor or a lawyer. You've built... Read More

Signatures -- The Long and Short of It

What is the accepted standard for signatures? Who sets these... Read More

Is Your Websites Link Directory Even Worth Having?

Let's face it, getting (and keeping) a good Google... Read More

Web Site Promotion: Use Web Site Awards To Increase Your Credibility

Web Site Awards are given from other sites to reward... Read More

Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up... Read More

Unique Selling Propositions - USPs

Got one? Two? Three?If you have competitors, then you should... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

How to Increase Your Website Traffic in 3 Easy Steps

Promoting your website might seem like an enormous task that... Read More

Promote Your Website - Link Popularity

What is link popularity?The quantity of links in different websites... Read More

7 Powerful Tips on Creating Good Content for Your Website

So what is all the talk about having a lot... Read More

Ten Reasons Why People Dont Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

If You Build It, They Will Come?

Many of you will remember the line from the movie... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More