Complimenting Your Site With Others

Consider for a minute my son's website for grass mowing, grassattacker.com. Obviously this is a very small target group in our town, but think of the ideas and marketing opportunities that could come from something like this. By creating a website for 'my client', I've not only provided a way for him to increase revenue, but in this case I'll be along with him (cutting grass all summer?!), and I'll have the opportunity to market my skills in a non-intrusive manner to obviously web-savvy people.

Do you have a friend or colleague that has a business and website? A complimentary website could be the answer to your business needs. If you were in the flower selling business, why not hook up with a DJ service in your town? Both of you could then share leads on upcoming weddings. You could point business to them, and them to you. Complimentary businesses could boost your revenues dramatically. And complimentary websites that cross-link also increase your Google placement.

Working with complimentary businesses will help you become a leader in your area. If other businesses are recommending you, you've already got an advantage on your competition. In our example, a young groom and bride that hear about your flower company from their DJ service is more likely to visit/call you first, assuming they were happy with the DJ business.

Think about merchants that you conduct regular business with, and if they compliment yours in some way, approach them about 'sharing the wealth'. It wouldn't hurt to ask!

Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.

In The News:

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Sri Lanka plugs 'Buddhist tourist trail' site  Bangkok PostThe Sri Lankan Tourism Promotion Bureau has introduced a "Buddhist Tourism Trail", a Sri Lankan promotional website aiming to attract Thai and other ...
Rep. Tim Ryan files ethics complaint on Steve King's promotion of hate website  Roll Call Rep. Tim Ryan filed a complaint with the House Ethics Committee this week saying that Rep. Steve King is using his official House website to promote a white ...
US pork rib promotion attracts Taiwanese consumers  www.thepigsite.comUSMEF recently conducted a series of US pork rib tasting events and cooking classes in partnership with Chi Mei Food, a major food company in Taiwan.
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Report: Pope Francis knew about Argentina bishop’s sexual misconduct prior to Vatican promotion  LifesiteThe revelation undermines the Vatican's claim that allegations of sexual abuse against the bishop were only made recently.
N. Korean online shop Manmulsang gets boost with promotion in Rodong Sinmun  NK NewsUpdated at 2010 KST: To clarify, the article was featured in the online version of the Rodong Sinmun on January 26, but not printed in the paper edition that day.
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Game Day Information for Baseball Season  Soonersports.comConsistent with all University of Oklahoma Athletics events, a clear bag policy will be instituted for the 2019 baseball season at L. Dale Mitchell Park.
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Trautman, Woodard Garner Big 12 Honors  Soonersports.comFreshman Olivia Trautman and sophomore Carly Woodard were named Big 12 weekly award winners, the conference announced Monday.
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Transit and Parking Has New Promotion, New Maps, Added Website  University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...
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Viagogo sues Ed Sheeran’s promotion company for alleged fraud  The GuardianProceedings issued over promoter's decision to cancel thousands of tickets bought through resale site.
French art school blasted after students made to look black for US promotion  The Local FranceA French art school in the city of Lyon has come under fire after a photo of its students was digitally manipulated to add black figures and also to make some of ...
Are crowdfunding sites promoting quack treatments for cancer?  NHS Choices'Crowdfunding sites may help fuel pseudoscience and bogus cancer cures, investigation finds' The Independent reports.
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Texaco runs promotion with price comparison website  Forecourt TraderPrice comparison website Confused.com is running a promotion giving every customer who purchases a new car insurance policy a £20 Texaco fuel...
Ottawa is ‘looking into’ New Brunswick’s cheerful promotion of pot  Macleans.caCannabis NB's website shows happy people and touts weed as a part of poker games and a 'girls' night out'. But the feds have stepped in and changes are ...
Clemson QB Switch: Tigers thrived after freshman's promotion  Minneapolis Star TribuneThe choice was clear for Clemson coach Dabo Swinney last September— freshman quarterback Trevor Lawrence deserved to start over well-liked, ...
You May Be Able To Buy Fortnite's Samsung Galaxy Skin After The Note9 Promotion Ends  Forbes NowThe elite Samsung Galaxy skin in Fortnite may not end up being as exclusive as everyone thought.
Chipotle extends National Avocado Day freebie through Wednesday  USA TODAYThis year, National Avocado Day is two days -- at least for Chipotle. The chain's promotion Tuesday was so popular some customers were unable to take ...
Airbnb hits a wall with its China Great Wall promotion  CNBCU.S. short-term rental *service* Airbnb has hit a wall with its newest marketing scheme in China, after regulators objected to a promotion offering sleepovers on the ...
You Get Positive Performance Reviews But No Promotion? Seven Reasons Your Career Has Stalled  Forbes NowAt a recent career advancement workshop, one participant lamented that, despite consistently positive performance reviews, he has not so far received a ...
NJ Online Sportsbooks Free Bets, Promo Codes, Best Bonus Bets  NJ Online GamblingTake advantage of more than $1000 in free money and free bets at NJ online sportsbooks by using our exclusive bonus codes.
10 Tips For Earning Your Next Career-Advancing Promotion  Forbes NowIf your next career goal is a promotion, keep these 10 tips in mind.
Top 6 Event Promotion Sites You Should Be Using  hypebot.comFor entrepreneurial artists, the internet contains a wealth of unexplored promotional opportunities. Here we look at six such places, often called 'discovery sites' ...
Cody Rhodes, Young Bucks Officially Announce All Elite Wrestling: A Timeline  ForbesCody Rhodes, the Young Bucks and Adam "Hangman" Page announce All Elite Wrestling backed by a significant financial investment from Tony Khan.
What Amazon Prime Day Can Teach You About Pricing, Inventory, and Promotion  Inc.Are you ready for Amazon's biggest sale of the year?
2018-19 Promotions Schedule  NDSU Bison AthleticsTime to embrace the beard, Bison Nation! We're in search of the best mustache, beard, & legs (ladies!). Contest will take place on Sunday, December 2, ...
UK launches consultation on restricting junk food promotions  FoodNavigator.comThe UK's Department of Health and Social Care (DHSC) has launched a public consultation on the government's plans to restrict promotions of food and drink ...
Why the worlds of brand and trade marketing must unite  Marketing LandThere seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, ...
51.12 percent selection rate confirmed for 18E5 promotion cycle  Air Force LinkAir Force officials have selected 15669 senior airmen for promotion to staff sergeant out of 30651 eligible for a selection rate of 51.12 percent.,
Nestlé attempts to lift winter blues with KitKat's 'Make a Break For it' promotion  ConfectioneryNews.comNew on-pack promotion offers consumers in the UK and Ireland the chance to win an 'amazing holiday break'. Nestlé's iconic KitKat bar is starting 2019 with a ...
COFFEE MUG GIVEAWAY OFFICIAL PROMOTION RULES  NewsWest9.comThis promotion is sponsored by KWES-TV, 11320 West County Road 127, Midland, Texas 79711. The promotion begins at 5:00 a.m., 12/12/2018 and ends at ...
3M helping Vikings add purple glow to stadium on Sunday  Star Tribune3M Co. wants Vikings fans to help U.S. Bank Stadium "glow with purple pride" on Sunday during the game against the Green Bay Packers. The company has ...
Hawks Promotions | Atlanta Hawks  Hawks.comPostgame Concert from the Berean Christian Church Choir. Buy Tickets. Phoenix Suns. HBCU Night. Sat, Feb 23 vs Phoenix Suns | 11:00 AMET. Join us as we ...
Amazon Prime Day: A Show Of Marketing Muscle  Forbes NowAmazon appears poised to solidify its “Prime Day” shopping holiday as a bona fide marketing event with an extended offering this year -- six hours longer than ...
Are You Promoting Your Content? Here's Why (And How) To Do It  Forbes NowMany *content* marketers fail to promote their *content*, and end up missing a huge chunk of ROI because of it. But why is this the case? And what's the right way to ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
YouTube just pulled hundreds of videos endorsing a homework service that encourages students to cheat  Business InsiderYouTube pulled hundreds of videos sponsored by paid essay writing *service* EduBirdie, which encourages academic cheating. The promotions violate ...
FanDuel Sportsbook Promo Code and Review - Updated February 2019  NJ Online GamblingWin a 100% refund up to $500 on losing bets with only a 1x wagering requirement at FanDuel Sportsbook, licensed and regulated in NJ.
How Email Marketing Supports Your Content Marketing And SEO Campaigns  Forbes NowSearch engine optimization (SEO) and *content* marketing are natural complements. Producing high-quality *content* for your *content* marketing strategy helps you ...
Relegation And Promotion Will Breathe Life Into The Nations League  ForbesA new competition, the UEFA Nations League, will kick off on Thursday with the World Cup Winners France playing the 2014 winners, Germany. The new ...
Apple Kicks Off Massive Digital Payments Promotion In San Francisco; Big Discounts With Apple Pay  ForbesApple kicked off a major digital wallet promotion in San Francisco today. This is just days after CEO Tim Cook reported that the company tripled Apple Pay ...
Top 5 Ways How To Promote Your Music Video  hypebot.comAchieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market ...
TBS, TNT And 5 Potential TV And Streaming Destinations For All Elite Wrestling  ForbesWith a TV deal for All Elite Wrestling all but imminent, which TV and/or streaming partners make the best fit for AEW?
Top Court Verdict Shortly On Reservation In Promotion For Government Jobs  NDTV NewsThe Supreme Court will pronounce today its verdict on centre's plea seeking reconsideration of 2006 judgment laying down the criteria for reservation in ...
4 Things You Can Do To Position Yourself For A Promotion  Forbes NowIf you want to position yourself for a promotion, you have to do more than just ask for it. If you're serious about advancing your career, you have to work for it.
Honor has officially launch their hihonor website in Malaysia with a promotion on their devices and accessories  KLGadgetGuyHonor has just officially launched its e-commerce platform and information portal, called hihonor website. Shortly after that, they announced their 7uly Madness ...
Using Instagram to Promote Your YouTube Videos  EntrepreneurUse these smart tips for using Instagram to get the word out about your videos.

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