Benefits of Website Localization


Benefits of Website Localization

Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.

'Localization' relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.

The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.

Website localization brings with it numerous benefits. The three main benefits of localization are:

Website localization crosses language barriers

32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.

Companies are now waking up to the fact that English is no longer 'the' international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company's site has not undergone the localization process yet, it will be playing catch up in the future.

Website localization builds credibility

If your company only has a site in English and your competitor in all major languages, which one will gain more credibility? Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.


Website localization increases revenue

Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.


It is clear that website localization is a must for any truly international business. In addition to the technical and programming elements of website localization many cultural factors must be borne in mind.

For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration? Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability?

Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience.

Neil Payne is Director of cross cultural communications consultancy http://www.kwintessential.co.uk

Permission is granted to reproduce the article in full on the condition I am made aware of any intention to use it. [email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

menshealth.com

A Porn Site Is Offering a Free Subscription if You Conserve Enough Water
menshealth.com
Perhaps unlimited viewing of all porn involving mashed potatoes on Thanksgiving? Or hot dog porn on the Fourth of July? Based on what porn users were into last year, we wouldn't be surprised if there's already a market for both of these. After all, if ...

and more »

CNBC

Teachers union dumps Wells Fargo mortgage promotion for members over bank's gun-industry ties
CNBC
The nation's largest teacher's union has ended a promotional program with Wells Fargo, citing the bank's continued ties to the gun industry. The American Federation of Teachers, representing 1.7 million workers, said it removed the Wells Fargo mortgage ...
Exclusive: Wells Fargo loses teachers union AFT over ties to NRA, gunsUSA TODAY
AFT Severs Relationship with Wells Fargo over Guns | American Federation of TeachersAmerican Federation of Teachers
Wells Fargo Is the Go-To Bank for Gunmakers and the NRABloomberg

all 39 news articles »

Bio-IT World

Bioclinica Announces Executive Hires and Promotion
Bio-IT World
PRINCETON, NJ, US - Apr 11, 2018 - Bioclinica®, the world-leading provider of scientific- and technology-enabled solutions for clinical research, today announces two executive-level additions and one promotion, further strengthening and diversifying ...


NJ.com

RPM Raceway offering Earth Day weekend promotion | Business Notes
NJ.com
The all-electric indoor karting park RPM Raceway in Jersey City is marking Earth Day by offering a discount to guests arriving in electric cars. Parties who arrive in an electric or hybrid vehicle today through Sunday will receive a 50 percent discount ...


Rewire.News

Gina Haspel's Nomination Shows Torturing Muslims Earns You a Promotion, Not Prosecution
Rewire.News
Haspel's nomination—which may be confirmed after her Senate hearing, currently scheduled for May 9—has been decried by advocates and activists across the board for her role in the CIA's detention and interrogation program in a “black site” in ...

and more »

Josh Kroenke gets a promotion
Arseblog News (blog)
Kroenke Sports & Entertainment have confirmed that Josh Kroenke has been promoted to vice chairman of KSE and KSE UK. Josh, the son of Arsenal majority shareholder Stan, is already the president of both Colorado Avalanche and the Denver Nuggets and ...


Poker News Report

Win a Package to the Poker´EM Main Event at Intertops
Poker News Report
Intertops Poker caters for players from all over the world; but, as the festival starts immediately after the World Series of Poker, few US-based players will be up for a trip to Europe. It will also be expensive for them due to the timing of the ...


MedPage Today

Tobacco Products Sold on Facebook Despite Firm's Pledge
MedPage Today
Jackler said removing the tobacco-promotion pages from the website could give Facebook a much needed public relations victory, in light of the avalanche of bad publicity the company has received in recent weeks over breeches of user privacy data and ...

and more »

Cinemark Bluffton 12 Movie Pass Giveaway promotion rules
WTOC
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, Pinterest, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on these ...


The Fish Site

Marine ecologist wins professorial promotion
The Fish Site
A marine ecologist who has earned a global reputation through her work at the Scottish Association for Marine Science (SAMS) UHI in Oban, has been awarded a professorship from the University of the Highlands and Islands. Prof Elizabeth Cottier-Cook is ...

Google News

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites

First Generation - The Popup Popups, if you're somehow, strangely,... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

SuperCharge Your Website With Multi Linking

Here's a fairly obvious Multi Linking Strategy that is probably... Read More

The Amazing Ways To Jump Start Your Sales and Attract Orders

Every business owner want to attract more orders and have... Read More

Promote Your Site through Niche Directories

Maybe you are a Doctor or a lawyer. You've built... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics

Being a restaurant owner means you are always interested in... Read More

Power Training for your website

You have permission to publish this article electronically or... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

Write It and They Will Come

Write it, offer it for free on your site and... Read More

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

Why You Need Submit Articles To E-zines

Ezine publishes have large amount of loyal subscribers. If you... Read More

SEO - How Fast Do You Want To Get To The Top?

Search engine optimization by some is considered a science and... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

Why You Should Market Your Website

One of the great advantages of advertising and marketing on... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

Web Site Promotion: 10 Eye-opening Secrets To Sky-rocket Your Sales

If you're having problems generating a lot of sales at... Read More

The Definitive Link Building Strategy

If you've gone through all the hard work of a... Read More