Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Hit the Target with Bullseye Marketing > NetSparsh - Viral Content you Love & Share

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has indexed 8,058,044,651 Web pages! Not all are quality, not all are of interest - as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the fact that in my not so humble opinion the Web is saturated, how are you going to get found in this mess?

Bullseye marketing! You know what a target looks like, right? All those circles getting smaller until you get to the one in the center - the bullseye. When you play darts, or go to the shooting range you score less with each hit that is in the circles furthest out. If you use this analogy when you think of online marketing, you cannot help but improve your overall rankings.

Each and every day e-mail lands in my inbox touting special super duper never before heard of ways to get your site listed on search engines. Many are just touting the very same bullseye theory I am going to discuss with you here - but for a price. There is no top secret elusive way to get search engine listings; as a matter of fact it is really black and white.

Here are the key bullseye marketing tips you should always consider:

=> Create your own target and begin to carefully create your phrases - no one word keywords here - use phrases that you know for a fact those looking for your site will use - not what you want to get found by. Many times these are two entirely different sets of keyword phrases!

If you are not sure what folks are actually using, use the WordTracker Service which offers a free trial. As WordTracker accurately claims: "Target the wrong keywords and all your efforts will be in vain."

After investigating your market's keyword phrases, start with the bullseye containing only your most important one or two 2-3 word keyword phrases.

=> As you move to the outer circles in the target, note your less important phrases - up to two per circle. This allows you to prioritize your efforts knowing which terms are those terms that are most important and possible for you to get found by. You really need to be realistic here and not use terms that your site does not back up with content. Simply typing keywords in the code doesn't make it so!

=> Once your target is complete, begin with the bullseye and make sure that your top page's title, description and Meta keyword tags use only these phrases. Also make sure to include these phrases sprinkled throughout your top page copy.

=> Now move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. If the phrases in any target circle are not closely related or do not apply to each other, you can simply create a page with information and resources that applies to each specific term. As a matter of fact that works even better!

=> Don't have pages that target each desired phrase or have pages that have 10s or 100s of keywords in the Meta tags? Then it's time to get your bullseye marketing program up and in place ASAP! You want to begin the process of creating information packed pages targeted at one or two keyword phrases each and add them to your site.

Search engine crawlers are not sentient; they don't think they don't surmise. They gobble up what is on your site based on the content and the code and then based on each search site's unique algorithm it is determined how your site will be listed.

The key to bullseye marketing is that less is more. The more keywords and phrases you have on each page, the less you are about any one thing which minimizes your chances of pulling relevantly for any given phrase. You actually will dilute your site's relevancy by trying to get found by everything under the sun on one page or even a handful of pages. And if you do not have content that backs up those phrases - well, as we say here in Chicago - foe-ged-aboud-it!

Target your bullseye and have your site mimic that layout. You'll be pleasantly surprised as you see your targeted pages gain higher relevancy and that leads to more prominent rankings!

Do not dilute this process! Use target marketing and hit the bullseye!

Download my free Bullseye Marketing Worksheet and Target with the above instructions @: http://www.theistudio.com/bullsey e_marketing.html#worksheet
Adobe Acrobat Format: [108K]

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her popular Technology Cheat Sheets @: http://www.LearnAndThrive.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Practical Ecommerce

Using Google Analytics to Track On-site Promotions
Practical Ecommerce
Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions.


OFFICIAL PROMOTION RULES: Audubon Nation Institute's Weeki Wachee Mermaids Family 4 Pack
FOX 8 Live WVUE
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, WordPress, Blogger, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on ...

and more »

JHM Anounces Job Promotion, New Hires And New Web Site
The Chattanoogan
JHM CPA firm announces the internal promotion of Linda England to tax partner. "Linda has been with JHM for 25 years and has extensive experience in the non-profit sector and enjoys serving in the Chattanooga community," officials said. She is ...


PWTorch

PARKS'S TAKE: Worlds colliding: Thoughts on the new proposed wrestling promotion from a Jaguars fan's perspective
PWTorch
Remember the episode of Seinfeld when George Costanza feared his life with his friends, where he could be friend-George, was beginning to bleed into his life with his girlfriend, where he had to be boyfriend-George? The Worlds Colliding theory? Yeah ...

and more »

Paulick Report

Australia: Sydney Opera House Site Of Battle Over Horse Racing Promotion
Paulick Report
A plan to project a racing advertisement on the famed sails of the Sydney Opera House has sparked controversy in Australia. Racing New South Wales pitched the idea to promote the upcoming world's richest turf race, the TAB Everest. The Sydney Opera ...
Sydney Opera House painted with light from torches, lamps to disrupt Everest promotionABC News
Petition · Defend Our Opera House: Support Louise Herron · Change.orgChange.org

all 875 news articles »

CBS Baltimore

Ravens To Partner With Horseshoe Casino
CBS Baltimore
Horseshoes's logo will now have the ability to enter the stadium, and be branded on the $120 million renovations and new video boards added to M&T Bank Stadium. The Ravens team marks will also make its way inside the casino for an on-site promotion.

and more »

Nasdaq

More precaution than promotion for Canadian cannabis tourism
Nasdaq
Denelle Balfour, a spokeswoman for Ontario'sMinistry of Tourism, Culture and Sport, said a general public awareness campaign directs people to an information site. "We've only had a couple of calls" from would-be tourists asking about legal weed, said ...

and more »

Business Wire (press release)

GSSG Solar Announces Promotion of Charlie McDaniel and Adrian Archambault
Business Wire (press release)
DENVER--(BUSINESS WIRE)--GSSG Solar, LLC announced the promotion of Charlie McDaniel to Managing Director and Adrian Archambault to Director last week at the company's annual corporate off-site meeting. “We have been fortunate to have both ...

and more »

CardsChat.com

New Jersey Gaming Regulators Warn Offshore Affiliates about Promoting Illegal Sites
CardsChat.com
“The division will not license or register any company that is promoting illegal sites, as this activity negatively affects that company's good character, honesty, and integrity,” the letter read. The DGE reportedly would make it the responsibility of ...


Milwaukee Bucks Announce Promotional and Theme Nights for 2018-19 Season at Fiserv Forum
Bucks.com
The Milwaukee Bucks have 29 promotional and theme nights scheduled for the 2018-19 season – the team's first in the world-class Fiserv Forum. Highlights of the promotional and theme nights schedule for this season include six Fear the Deer nights ...

and more »
Google News

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More

Internet Advertising Solutions: 10 Things To Barter For, Before Buying

Before you spend your hard earned money, why not first... Read More

Whats Wrong With Your Promotions?

How many times have you been frustrated with your promotion... Read More

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More

Track or Perish

Who me? Track?Now I realize some turn a blind eye... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

How to Promote Websites Popularity?

Once your site is launched, half your battle is won.... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

Ideal Software Archive Website

How to build the ideal website for software archives. View... Read More

Free Tee Shirt

Sorry, there's not really a free tee here, but... Read More

7 Powerful Tips on Creating Good Content for Your Website

So what is all the talk about having a lot... Read More

5 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

How To Quickly Make Money With Your Website?

Quickly making money with a website is the dream of... Read More

How To Get Your Visitors To Tell A Friend

Does your website offer visitors a quick and easy way... Read More

Search Engine Friendly Ways to Build Link Popularity

Acquiring relevant backlinks to your website is one of the... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More