Do Not Build A Website Until You Have Researched Your Keywords

Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO.

What would be the point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO.

So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesn't matter whether you are an affiliate selling someone else's product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you've built your site.

Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isn't it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 woman's herbal weight loss"?

As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Don't build 200 pages that are trying to push you to the top for a general term that won't bring you much real business anyway.

Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at DominateSearchEngines, you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.

There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.

Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.

You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Don't know what I'm talking about? It's time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.

Let's review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:

The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the < hl > or< h2 > tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...

Amazingly, many people disdain these simple rules as trying to "trick" the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.

If your page is about "Atkins diet meal plans for women," wouldn't it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text? The only reason they wouldn't be is if your site is about something else! That's how the spiders think. So should you. Be smarter than your competitors. Simplify your site's HTML and use it well.

================================================================================
Finally! Discover Amazing Ways to Dominate The Search Engines...in Less Than 3 Hours With the New System that Guarantee FRE*E Traffic for You! Brought to you by Anik Singal DominateSearchEngines
================================================================================

Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.

In The News:

Welcome to the Promoconomy  The New York Times
Enlisted Promotions  Pactrick Air Force Base
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
Discount Tuesdays  AMC Scene
Where Can You Advertise for Free?  Small Business Trends

Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

When the economy is down, your website sales may go... Read More

Sales Marketing: 10 Proven Secrets To Market Your Website Offline

Some Internet marketing experts have claimed that the best way... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites

First Generation - The Popup Popups, if you're somehow, strangely,... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

Not Common But Effective Free Marketing

We all know the many "free" traffic producing avenues. We... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

Track or Perish

Who me? Track?Now I realize some turn a blind eye... Read More

Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store

Joe Nogood owns a small but thriving gift store. He... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Marketing Your Website

Market my website? Why should I have to spend time... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More