Online Promotional Strategies For Start Up Entrepreneurs

As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?

Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret.

These are the strategies used by fortune 500 companies as well as some of the most successful internet marketing wizards. The principle behind this incredible internet marketing strategy is first GIVE and then GET. When used effectively, the results could be mind boggling.

How Does This Strategy Work?

Imagine for a moment that you are selling insurance. It is just an illustration. It could be a healthcare product, credit cards, housing or innumerable other loans or anything under the bright blue skies. The moment you talk of insurance to any prospect who is already hunted (pardon my term hunted. that is what a prospect feels about sales approaches) day in and day out by insurance sales persons, immediately erects a barrier and comes up with innumerable excuses for not wanting insurance.

Now there is another way. You offer people valuable information about choosing the right insurance in the form of a free report, an article, or a book. Would people take it? They definitely would. Because they are under no obligation or pressure to buy anything in the first place. They are also getting a benefit which is valuable information about choosing the right kind insurance.

Now this free information product that you offer has subtle messages or links to your website with your address and phone no's as the sponsor of the book. The person reading the book has already started to build a good image about you because you have offered him valuable information which is going to benefit him. He is obliged to you for the free service that you have rendered him. So he is more likely to call you if he needs your product than any other competing product.

Let's assume for a moment he does not require insurance. But just because he appreciates the valuable information contained in your info product he forwards it to five more of his friends or relatives. Your information with your ads has now been exposed to 6 persons whereas you gave it to only one with no involvement of time, money, or effort. These five people again find the information valuable and each person shares it with 5 more of their friends. Now you have reached 31 more people. This way it continues on may be not in the same arithmetical progression mentioned here. It could be more or less. But be rest assured you have created a viral advertising tool that keeps moving and replicating and spreads across.

We have taken an example of an ebook, e-report, or white paper. In the case of an article it works slightly differently. An article is published in ezines like this one with a huge readership. Whoever likes the article can of course forward it to their friends. But a content syndication site also has thousands of other ezine owners visiting it for content. So an article which is preapproved by the author gets published and in turn they keep being republished in hundreds of sites with the authors link in the article.

Now do you see what an exciting promotional strategy this could be that has very little cost implications while reaching a wide national or global audience making your cash registers ring.

R.G. Srinivasan is a management professional. He is also the author of eBooks, publishes 3 popular blogs on management thoughts, home businesses, and health.

You can check out his blog at http://management-thoughts.blogspot.com.

In The News:

Welcome to the Promoconomy  The New York Times
Enlisted Promotions  Pactrick Air Force Base
Jobs and Internships at KTVU  KTVU San Francisco
Packs and Promotions  FC Barcelona
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
When no one wants a promotion  Business Standard
Where Can You Advertise for Free?  Small Business Trends

SEO - How Fast Do You Want To Get To The Top?

Search engine optimization by some is considered a science and... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

Online Promotional Strategies For Start Up Entrepreneurs

As a small business owner are you looking at promotional... Read More

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money

Do you know why your website is not making money... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

The ON World of OFFline marketing

Ok, now if you've started reading this article thinking that... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site

I think you all know that buying pop ups in... Read More

Rich Media - Exploring New Territory

Until recently, audio, video, Flash, and static graphics were all... Read More

Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable

Do you want to make your website more profitable?If you... Read More

Internet Advertising Solutions: 10 Things To Barter For, Before Buying

Before you spend your hard earned money, why not first... Read More

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More

The 7 Habits of a Successful Web-Marketing Plan

What is web-marketing? Why does your business need it?The best... Read More

Why You Need Submit Articles To E-zines

Ezine publishes have large amount of loyal subscribers. If you... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More

How To Acquire One Way Inbound Links

How can one get a good ranking in the major... Read More

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Are You A Winner Or A Loser?

What do you do next! you have been working so... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

How Do I Promote My Website?

If you are a small business owner with a website,... Read More