Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number one priority among webmasters and SEO's for obtaining a good search engine position, that time alas is no longer with us.

This is in no small part because webmasters are no longer dedicating as much time to link pages. Why should they spend hours and hours getting link partners and then making sure that their are linking back to them when all they have to do is spend 5 minutes joining a web ring or 20 minutes a day updating their blog or rss feed.

More and more we are using other methods to get sites linking to us, such as joining web rings, or on placing keyword rich text ads placed on carefully selected forums or interest sites. These bring us the keyword relevancy weight we crave so much as well as targeting the people who actually have an interest in the product or idea we are marketing.

With the introduction of such tools as rss and blogs there has come a change in the way we develop our sites to obtain a good page rank and a hopefully a higher rank with the engines. Gone are the pages and pages of links to other people's websites and instead we use the single page blog/feed. We are reaching out to a different audience, an audience that wants to come back to us day after day after day because they have a similar interest to ours. With our blogs potentially being fed to anyone who wants to read it we can give our new customers / readers some useful information as well as ensure a return visit which could result in that elusive sale.

Updating our blogs is more enjoyable than chasing backlinks; we are indulging in a pastime we have an interest in and obtaining a good result for our site.

I still get hits for my older sites from link partners but obtaining link partners for my new site is increasingly difficult and to be honest I probably won't chase this time consuming preoccupation with getting return links ever again. If I can obtain more visitors and ensure a regular visit from a search bot as well as use my time reading and writing about a subject that interests me then I will, won't you?

My view is that reciprocal linking is dead. Long live the blog.

For more information on rss you can go here.
For more information on blogging go here.

Mark White has worked in I.T. for the last 15 years and currently runs 3 websites. http://buy-dvds-online.com http://sunspeks.com http://tendollardownloads.com/

And administrates for http://freetraffictip.com/members

In The News:

The Great Blog Promotion Adventure  Business 2 Community
Camera, location, promotion  Travel Trends Today

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

3 Fast Ways To Get Free Content For Your Home Based Business Website

Is your website looking alittle bare? It's okay, you're about... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

Sales Marketing: 10 Proven Secrets To Market Your Website Offline

Some Internet marketing experts have claimed that the best way... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Website Promotion: 10 Insiders? Secret For Writing Profitable Ads

Do what I did. Learn these 10 insiders' ad writing... Read More

Discover How To BOOST Your Website

Don't you just hate the process of exchanging web site... Read More

10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

Reciprocal Link versus Value Exchange

Most webmasters are familiar with the concept of reciprocal linking.... Read More

How to Market Your Web Site Like Nobodys Business

Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More

Is Your Website Content Worth Reading or Obvious Search Engine Bait?

Webmasters are always looking for ways to increase their traffic... Read More

Benefits of Website Localization

Benefits of Website Localization Maximising profit today... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

Link Building Secrets - Promote Your Website with a Proven Tactic

Building links to your website is of huge importance and... Read More

Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers

If you desire to succeed in internet promotion, you must... Read More

Selling To Everyone Means You Sell to No One

1. Selling To Everyone Means You Sell to No OneIf... Read More

The Importance of Page Content

The Importance of Page ContentThe content of a page is... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of... Read More

Free Tee Shirt

Sorry, there's not really a free tee here, but... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

5 Effective Ways to Promote Your Website For Free Online

1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More