The Power of Link Exchanges

Let's face it. Getting webmasters to link to your site is difficult.

But a good linking strategy is necessary to build link popularity - a measure of the popularity of a website based on the number of other website's linking to it. And at the same time it has become very difficult to compete on the internet with websites that have 1000s of backlinks, sites that have their carefully chosen anchor text firmly in place.

So let's do the math. If you as a webmaster were to gain one new link to your site every day for one year you would only have 365 backlinks. Even with a more optimistic 2 links a day we are still only talking about 730 links. They may seem like a lot but in the real world of the internet and depending on the keywords you are competing for, you may need hundreds or even thousands more.

Why? Because link popularity is the ultimate tool in achieving ranking. Link popularity is measured by the number and quality of inbound links to your site. The more you increase the link popularity of your web site, the probability of maintaining a higher search engine position for a longer period of time becomes more likely. Inbound links help to attain high search engine rankings for your web site, while producing traffic from visitors clicking through on the links themselves.

So you have a dilemma. You need hundreds maybe even thousands of inbound links to your site. But how can one individual possibly achieve this goal given the numbers of backlinks needed and the hours it takes to accomplish such a task?

There is only one solution. A link exchange. The only effective way to get the sheer amount of backlinks needed to compete is to coop with other webmasters in a large group and share the wealth of pages that is owned by the group. It is similar to risk management. You utilized the power of large numbers of people.

Link exchanges are sites that bring webmasters together to cooperate in the exchange of links for the benefit building both pagerank and link popularity. They are commonly used to gain link popularity which will increase ranking in search engines like Yahoo! or Google. Both of these engines use link popularity as a factor in calculating web pages ranking in the search engine results. One such link exchange, http://www.digitalpoint.com/tools/ad-network/?s=4380, is just one of the many sites that will help you accomplish your inbound link goals.

Be very careful to choose the correct anchor text when signing up to a link exchange. Anchor text is the text within the hyperlink. The major search engines look carefully at this text to help determine what your page is about. For example if there are 1000 pages linking to yours with the words "buy a car" then you will likely do very well when someone uses the search phrase "buy a car". Simple huh?

An example of the power of anchor text is what is known as a "google bomb". If enough sites link to a specific website with the same anchor text then that site will rank well for that term regardless of whether the keywords are even found on the page.

Remember to let the other webmasters painstakingly search out the individual reciprocal linking partners while you and I harness the power of large numbers of webmasters by using a link exchange.

Timothy D. Arnold is arguably one of the most prominent experts in the site promotion area. You can visit his site at http://www.free-text-link-exchange.com

In The News:

Mazwai ‘trashes’ Kobe’s legacy  Johannesburg Sunday World
Welcome to the Promoconomy  The New York Times
Packs and Promotions  FC Barcelona
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
Where Can You Advertise for Free?  Small Business Trends

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers

If you desire to succeed in internet promotion, you must... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Website Promotion ? Writing Articles Generates Traffic Four Different Ways

Writing articles and submitting them to free content sites is... Read More

Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

Fight For Online Visibility

Would you like to prevent Internet users from visiting your... Read More

Website Promotion: 10 Electrifying Tactics To Boost Your Profits

Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More

Do Not Build A Website Until You Have Researched Your Keywords

Imagine that you have a $25,000 marketing budget for your... Read More

How to Get Targeted Web Site Traffic from Other Peoples Sites

Getting targeted web site traffic from other people's websites is... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

Profitable Target Marketing: 6 Lessons from Major League Baseball

Does your business struggle with profitable online marketing? If so,... Read More

Rich Media - Exploring New Territory

Until recently, audio, video, Flash, and static graphics were all... Read More

Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More

Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

If you have a website promoting any product or service,... Read More

8 Killer Ways to Improve the Effect of Testimonials on Your Customers!

Every web business should be using testimonials. Testimonials are extremely... Read More

(3) Three Traffic Boosting Strategies for Your Website!

Every day, on line marketers are dreaming up new ways... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To!

Any time you use a URL in an Article, Web... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More