Types of Keywords > NetSparsh - Viral Content you Love & Share

Home
>
Web Site Promotion
>
Types of Keywords

Types of Keywords

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

----------------------

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword "Services" will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

-------------------------

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

-----------------------

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy

---------------------------

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

I'm an Online Marketing consultant at Mosaic Services- a SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

In The News:

I Loved Kraft's Mother's Day Promotion Until I Researched It ForbesIt's not often I sit down to write a positive review of an ad and end up in negative territory. But it happened today. Kraft is running a promotion for Mother's Day that ...

SC order on quota in promotion will face test Times of IndiaIndia News: NEW DELHI: The SC judgment upholding reservation in promotion for SCs/STs may have led to cheers in the target constituency but the political ...

Joint Promotion and Reenlistment Ceremony held at 9/11 Memorial DVIDSMass Communication Specialist 2nd Class Ryan Seelbach NEW YORK – A joint reenlistment and promotion ceremony was held at the 9/11 Memorial for Sailors ...

Religion and state in America Onward Christian soldiers The EconomistIF ALL THE people involved were civilians, there would be nothing especially controversial about a popular website, PLUS, which invites American Christians to ...

Business briefs Arkansas Democrat-GazetteKyya Chocolate expanding to Fayetteville. Kyya Chocolate is opening its third retail location this summer in the former Garden Living site in the Shoppes at ...

8 Amazing Web Resources Designed For Musicians hypebot.comAs social media promotion becomes increasingly difficult for artists to to do for free, band websites have now become one the most important marketing ...

Krispy Kreme Is Selling Two Dozen Donuts For $13 Today DelishI get it. You're going to be eating all weekend (MDW, baby!!!), but, like, that doesn't mean you can't start now. And may I suggest starting with some Krispy Kreme ...

How to Handle a ‘Ghost Promotion’ at Work The New York TimesIn this week's column: Managing your manager, surviving a merger and getting back on the career path you deserve.

Facebook ‘gives global platform to illegal dogfighting’ The GuardianFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous ...

Release Notes: More prominent newsletter promotion MuckRockLast week, we made it easier to register for our newsletter and pushed a small fix on a landing page.

Here’s Why Authors All Tweet An Ugly Screenshot From The Same Websites BuzzFeed NewsHard-to-read screenshots of paywalled book industry websites dominate Literary Twitter.

What you need to know about hospitals nationwide promoting free hernia screenings HealthNewsReview.orgGary Schwitzer is founder and publisher of HealthNewsReview.org. The more you screen, the more you find. And the more you find, the more you find that is not ...

Skift Analysis: Amazon’s Travel Strategy Comes Into Focus SkiftThe same rules that apply to run-of-the-mill travel sellers do not necessarily apply to Amazon. While cash back on flights in India may seem loss-generating and ...

BetOnline Poker Launches 6+ Hold´em Missions Promotion Poker News ReportBetOnline Poker is supporting its new 6+ Hold´em cash games with a daily missions promotion that rewards players with seats in 6+ Hold´em tournaments.

The Christchurch terror attack and the promotion of fascism by the ruling elite World Socialist Web SiteWe are publishing here the text of the speech to the 2019 International May Day Online rally delivered by Tom Peters.

Who will follow in Fulham's footsteps? Manchester UnitedManUtd.com assess which Championship teams could be promoted to the Premier League through the play-offs.

Using Google Analytics to Track On-site Promotions Practical EcommerceMeasuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for ...

How can I improve the online promotion of our astrology website? - Business Advice Business.comI am a professional astrologer on the web portal Astrolika.com. It is our endeavor to provide accurate and professional astrological services to our website ...

Marvel launched a delightful, retro website to promote Captain Marvel The VergeMarvel's next big superhero movie is Captain Marvel, and unlike most of the franchise's films, this one's set in the 1990s. Accordingly, Marvel has launched a ...

Esquire’s Editor Is Out in Reshuffling at Hearst Magazines The New York TimesJay Fielden is leaving his position as Esquire's editor in chief, a job he held for three years, Hearst Magazines announced Thursday. The change at the ...

Amazon quietly removes promotional spots that gave special treatment to its own products as scrutiny of tech giants grows CNBCAmazon has quietly removed some of its most aggressive promotions for private label products on its site, following increased regulatory scrutiny of tech giants ...

Packs and Promotions FC BarcelonaLearn about all the promotions and packs that FC Barcelona is offering so you can enjoy the best experience at amazing prices.

How To Ask For A Promotion In The Most Compelling And Convincing Way ForbesLanding a promotion often requires great skill in how you prepare, plan and ask for it. Take these key steps to make your ask as strong as possible.

Lot 99 Is Site of Promotion for Drivers Who Commute University of Arkansas NewswireThe UA Bookstore and the Transit and Parking Department are showing appreciation to student drivers who commute, with a special presence in Lot 99 on April ...

Should You Take That Promotion? Well, Maybe The New York TimesIt's an idea ingrained in the American approach to work: A promotion is an unconditional acknowledgment of your success and it's a path to even more success.

Rep. Tim Ryan files ethics complaint on Steve King's promotion of hate website Roll Call Rep. Tim Ryan filed a complaint with the House Ethics Committee this week saying that Rep. Steve King is using his official House website to promote a white ...

Want A Promotion? Improve Your Odds By Doing These Four Things ForbesImprove the odds of landing a promotion by carefully setting the stage: show leadership, demonstrate your readiness for the role and get key stakeholders ...

Royal Brunei Airlines Takes On Tourism Promotion for a Whole Country SkiftThe national carrier has set a target of doubling visitor arrivals to Brunei by 2021. But news of the country getting closer to the full implementation of Sharia law ...

Chipotle's app, website crash during Halloween deal Business InsiderChipotle is selling $4 burritos to celebrate Halloween on Wednesday. However, dozens of customers encountered technical difficulties.

Tweeting their own horn: Author self-promotion on Twitter increases research dissemination: Studies shared by the authors on Twitter optimize knowledge translation Science DailyResearchers have presented a new study that aimed to determine the effect of authors' self-promotion on the social media site, Twitter, in regards to the ...

Cheesecake Factory promotion backfires as demand outstrips supply - PR Daily PR DailyFor some organizations, free giveaways can be too much of a good thing. The Cheesecake Factory offered consumers a free slice of their eponymous dessert ...

Here's how to enter our Instagram photo contest National GeographicTo celebrate 100 million followers on Instagram, we're hosting a photography contest with the chance to win a Nat Geo photo safari to Tanzania.

Doritos gamifies 'Spider-Man' campaign with web-based promo Marketing DivePepsiCo snack brand Doritos created an online game called "Spidey-Sense Challenge" for North American fans ahead of this summer's "Spider-Man: Far From ...

IYSSE meeting opposes eugenics promotion at Cambridge University World Socialist Web SiteStudents from the University of Cambridge and Anglia Ruskin University attended the meeting, at which IYSSE member Thomas Scripps gave the opening report ...

Career Challenge: Position Yourself For A Promotion In 15 Days ForbesOne hundred consecutive months of job gains have given way to the tightest labor market in recent history, putting you in the best possible position to go after ...

34 Ways to Promote Your Online Shop Like a Pro Business 2 CommunityHave you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn't?), then you're going to ...

N. Korean online shop Manmulsang gets boost with promotion in Rodong Sinmun NK NewsUpdated at 2010 KST: To clarify, the article was featured in the online version of the Rodong Sinmun on January 26, but not printed in the paper edition that day.

Promotion to FA Womens Super League confirmed for Man Utd Women Manchester UnitedManchester United Women have confirmed a top-flight place for next season with three games to spare.

Top 8 Content Promotion Tools, Tricks and... Vertical MeasuresNowadays, every company utilizes *content* marketing. To give your *content* a fighting chance to be found by your audience, a promotion strategy is critical.

7 Best Free Stock Trading Platforms in 2019 TheStreet.comThanks to the advent of robo-advising and investment apps, you can now trade stocks online or through apps - and often for free. But, what are the best free ...

Do United fans want Leeds promoted to the Premier League Manchester UnitedThe possibility of Leeds United returning to the Premier League grows stronger by the week, with the Elland Road club currently placed third in the ...

Target's Cyber Monday promotion scores you 15% off nearly its entire site Android CentralIn celebration of Cyber Monday, Target is offering 15% off across Target.com, which is pretty rare to see. Throughout the year, Target offers discounts in specific ...

7 marketing and promotion tactics to get your content discovered Search Engine LandAccording to Demand Metric, *content* marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers ...

When a Promotion Means Losing Friends at Work The Wall Street JournalMany new managers discover a downside to moving up: Colleagues who used to be their friends aren't anymore. Here's how to navigate the changing social ...

Are Promotions and Coupons Really Worth it? Business 2 CommunityAre promotions and coupons worth it? You may be screaming at your phone as you read this, “Of course! Duh!” However, if not done correctly or if they are not in ...

Five Smart Ways To Proactively Manage Up And Land A Promotion ForbesTired of crossing your fingers and hoping for a promotion? Follow these simple steps to take charge of your career, ensure your work gets the credit it deserves ...

Subway Stops Playing Footsie With Its Franchisees Over Promotion ForbesAfter ten years of controversy, the Subway Footlog promotion has come to an end. The promotion of the footlong sandwich, has generated lawsuits, franchisee ...

The Web Marketing Checklist: 40 Ways to Promote Your Website Practical EcommerceThis checklist provides 40 potent web marketing tactics your business can use to solve your promotional problems and challenges. The list is a starting place, ...

DEAL: UAG offers 25% off site-wide promotion Phandroid - News for AndroidUAG is slashing the prices on all of its products, offering a 25% discount on everything available through its website.

AEW Double Or Nothing Rally: News And Notes After Chris Jericho Signs With Equal-Pay Promotion ForbesChris Jericho and the announcement of equal pay between male and female wrestlers headlined the Double or Nothing rally as All Elite Wrestling prepares for ...

The Great WLOX Bracket Challenge 2019 Official Promotion Rules WLOXThe promotion begins at 3:00pm, Friday, March 8, 2019 and ends at 11:00PM, Monday, April 8, 2019. Entries must be received by 4:00PM, Tuesday, March 19, ...

4 Most Effective Methods For Promoting Your Blog Posts ForbesDo you want to drive more traffic to your blog? Leverage these 4 tried and tested blog promotion methods to boost shares and traffic.

Room-Block Perks for Conference Guests Need More Promotion SkiftEncouraging conference attendees to book inside the group's room block helps meet financial demands on both sides of the equation. Half of U.S. conference ...

7 Ways to Get More Out of Promoting Your Product on Social Media Small Business TrendsLaunching and promoting products to a global audience used to be for big businesses only. Not anymore. Here are 7 tips on social media promotion.

Uber's New 'Unhappy Hour' Promotion: Get a Free Ride if Your Super Bowl Team Loses Inc.Sometimes it's hard to tell whether the ads on the Super Bowl support the game or it's the other way around. Many companies spend millions each for a moment ...

How To Successfully Present Your Case For A Promotion ForbesAfter all of the work you've put into positioning yourself for a promotion, the last thing you want to do is make the ask without anything of substance to back it up.

How To Reframe A Missed Promotion As An Opportunity ForbesYou've taken on additional responsibilities, addressed the shortcomings holding you back and asked your boss for the promotion you believe you deserve.

Spotify’s free Google Home Mini offer extends to Canada 9to5GoogleSpotify and Google have been partnering up for quite some time now on giving away free Home Minis to Premium subscribers of the popular music *service*. Now ...

JPMorgan Shuffles Executive Ranks, Promoting Two Women The New York TimesJPMorgan Chase shuffled some of its top management on Wednesday, promoting two women to roles that could position them to one day take over as chief ...

YouTube Mystery Brand scandal: Jake Paul and Ricegum’s gambling controversy Vox.comYouTube's Mystery Brand gambling scandal, including Jake Paul and Ricegum, explained.

Sephora's Massive $88 Off Promotion Was A Glitch And Now Canadian Customers Are Outraged NarcitySephora's Massive 88off promo code yesterday was a fake and now Canadians who took advantage of the deal are pissed.

Where Can You Advertise for Free? Small Business TrendsIf you want to know whether it's possible for your business to advertise for free, you'll need to look no further for your answer than this article. We'll tell you where ...

How To Identify Promotion Opportunities: Seven Ways To Find Your Next Move ForbesOne of the most important steps toward landing a promotion is knowing what roles are available. While some companies have very clearly defined paths, others ...

What To Consider Before Accepting That Promotion ForbesWhen it comes to accepting a promotion, any offer is a good offer, right? Not always. Here's what you need to look for and the conversations you need to have ...

Transit and Parking Has New Promotion, New Maps, Added Website University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...

Captain Marvel Powers Wix Promotion Chief MarketerA team up with “Captain Marvel” is helping cloud-based web development platform Wix.com promote a new series of product enhancements.

Burger King trolls McDonald's with 1 cent burger promotion CNNBurger King wants people to download its app. So it's sending them to McDonald's for access to a one-cent Whopper.

"They Killed Us": Crowdfunding Sites Have Cut Off An Armed Militia Detaining Migrants At The Border BuzzFeed NewsThe militia detained hundreds of people at gunpoint this week and is accused of violating the crowdfunding sites' policy on the promotion of hate or violence.

Three Questions You Must Ask Before Pursuing A Promotion ForbesThinking about going after a promotion? To be certain you're pursuing it for the right reasons, at the right time, ask yourself these three questions.

How to boost search rankings using only your internal linking strategy Marketing LandLinks, even within a website, show relationships between *content*. They transfer value and importance between pages. Even more importantly, internal links ...

Your Dream Promotion: Six Lessons For The Future ForbesThe key to achieving your dream promotion might just lie in your ability to embrace change. Here are six lessons to keep in mind as you prepare for your next ...

Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative CNBCCBD and marijuana companies can't buy ads from Facebook and Google, but that doesn't mean they can't run effective marketing campaigns.

Ottawa is ‘looking into’ New Brunswick’s cheerful promotion of pot Macleans.caCannabis NB's website shows happy people and touts weed as a part of poker games and a 'girls' night out'. But the feds have stepped in and changes are ...

20 LinkedIn Tips to Help Boost Engagement Social Media TodayWhether you're looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help ...

Former UFC site coordinator Burt Watson launching own MMA promotion FanSidedBurt Watson, who was the popular site coordinator for the UFC for nearly 15 years, is launching his own MMA promotion, with the first event coming June 15.

French art school blasted after students made to look black for US promotion The Local FranceA French art school in the city of Lyon has come under fire after a photo of its students was digitally manipulated to add black figures and also to make some of ...

Boohoo broke advertising rules by promoting time-limited offers that did not actually expire iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...

Rain Gauge Giveaway Official Promotion Rules KCBDRead the official rules for the KCBD NewsChannel 11 Rain Gauge Giveaway, sponsored by Hartman Roofing.

Resolution: Oppose the promotion of eugenics and pseudo-science at Cambridge University! World Socialist Web SiteThe following resolution was adopted by a meeting in Cambridge convened by the International Youth and Students for Social Equality (UK), on Saturday ...

Noah Carl and the promotion of eugenics at Cambridge University World Socialist Web SiteThe following report was delivered by International Youth and Students for Equality Steering Committee member Thomas Scripps at a meeting in Cambridge, ...

Why the worlds of brand and trade marketing must unite Marketing LandThere seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, ...

FanDuel Sportsbook Promo Code: $500 Risk Free Bet (Updated NJ & PA) LineupsWe guarantee the highest sign up bonus in the industry. Our FanDuel Sportsbook promo code is verified by FanDuel and gives you a $500 risk free bet!

Chipotle kicks off college bowl season with two campaigns Restaurant DiveChipotle has launched a new campaign, the Chipotle Free Delivery Bowl, which runs through Jan. 7 and offers customers free delivery on any order worth $10 ...

The Peter Principle: How To Avoid A Hidden Promotion Trap ForbesThe Peter Principle posits that all employees are eventually promoted to a position in which they don't have the right skill set and therefore fail. Is it possible to ...

'iPhone XR from $449*': Apple ramps up iPhone sales push ZDNetApple's marketers start playing with the fine print and prices after new $100 extra trade-in promotion.

Setting Up 'Promotions' in Google Shopping Practical EcommerceGoogle Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get ...

UN General Assembly - Third Committee - Social, Humanitarian & Cultural UN NewsThe Third Committee of the General Assembly at its seventy-third session, is chaired by H.E. Mahmoud Saikal (Afghanistan). The General Assembly allocates to ...

4 Recreational Sites Offer Promotion for 2019 Election Voters Tempo.co EnglishSeveral recreational sites and entertainment places in Jakarta and its vicinity offer special promotions for voters to enliven the 2019 election.

The Upskilling Imperative: Why Accomplishments Alone Won't Earn You A Promotion ForbesGetting promotion-ready doesn't just mean checking off boxes of past accomplishments. You want to be successful in that next role, too. Be purposeful and ...

IndiGo offers flight tickets from ₹899 in new sale LivemintNew Delhi: India's biggest carrier IndiGo has come up with a new promotional offer, selling tickets from ₹ 899 for domestic travel and ₹ 3,399 for international.

Celebrate MAR10 Day with sales and more NintendoWa-hoo! It's almost time for Mario Day! Every year, people celebrate the mustached hero of the Mushroom Kingdom, Mario, on March 10, aka Mar10 Day.

Positive branding and soft power: The promotion of Sufism in the war on terror Brookings InstitutionAs a popular instrument of “religious soft power” and a “positive branding of Islam,” Sufism has been used by state and non-state actors “to influence what others ...

Govt tightens norms for etailers, bars exclusive deals Economic TimesNEW DELHI: In a major jolt to Walmart's $16-billion acquisition of Flipkart and Amazon's $5-billion bet on India, the government announced changes to the ...

WeChat Bans Several Chinese Crypto Sites for ICO Promotion BitsonlinePopular chat app WeChat has reportedly banned several Chinese cryptocurrency related sites from posting on its platform, due to their association with ICOs.

Xiaomi’s UK launch was a hilarious embarrassment The Next WebLast week, Xiaomi formally entered the UK market. It's an exciting development for the British phone-buying public. Not only are Xiaomi's phones really good, but ...

Health Canada tells cannabis industry they're falling short on regulations Daily HiveThe government agency in charge of public health did something very Canadian last week — they sent a letter. Addressed to the country's licenced cannabis ...

Google blocks China adverts for sites that help bypass censorship Financial TimesGoogle has stopped distributing advertisements in China for two websites that review anti-censorship software, in a move that critics consider signals the US ...

Air Force selects 1434 in senior master sergeant promotion cycle Air Force LinkAir Force officials have selected 1434 master sergeants for promotion to senior master sergeant out of 13316 eligible for a selection rate of 10.77 percent in the ...

YouTube’s PewDiePie amplified anti-Semitic rhetoric. Again. VoxPewDiePie has 76 million followers — and a history of flirting with alt-right culture. The potential consequences are grave.

Apple Extends iPhone XR and iPhone XS Trade-In Promotion to Europe, Canada, Australia, China, Japan, and... MacRumorsApple today extended its limited-time promotion offering extra trade-in credit towards an iPhone XR or iPhone XS to additional countries, including...

Types of Keywords

Web Site Promotion Web Site Promotion