Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Types of Keywords > NetSparsh - Viral Content you Love & Share

Types of Keywords

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

----------------------

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword "Services" will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

-------------------------

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

-----------------------

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy

---------------------------

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

I'm an Online Marketing consultant at Mosaic Services- a SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Birmingham Mail

Aston Villa transfer analysis: What will the promotion-hunting club do in the January window?
Birmingham Mail
Aston Villa will use the January transfer window to strengthen the squad and boost their promotion push. Boss Steve Bruce and director of football Steve Round have held lengthy discussions over targets and the scouting team have been tasked with ...

and more »

PokerNews.com

Massive 5000000 CHP Freeroll Promotion Launches at CoinPoker
PokerNews.com
Right as bitcoin crossed the $16,000 mark, the newly launched blockchain-based online poker site CoinPoker announced a massive promotion that could be your best chance to enter the world of cryptocurrencies. Starting from Monday, December 11, 2017, the ...


Global Poker Has Explosive Start To 25 Days Of Christmas Promotion
CardPlayer.com
You may be asking yourself “what is $weeps Cash and what is it about them that has made Global Poker the most popular new site among US poker players?” The good news is that it is actually a simple process which more and more players are using to play ...


Albuquerque Journal

Coronado ranger earns promotion
Albuquerque Journal
“In his new position, Ranger Ortega will continue to service Coronado Historic Site as well as the entire Northern Region of New Mexico Historic Sites, including Jemez Historic Site in Jemez Springs and Los Luceros property in Alcalde,” the release ...


News: DC Metro Theater Arts Unveils Two New Show-Promotion Opportunities
DC Metro Theater Arts (press release) (blog)
DC Metro Theater Arts (DCMTA)—continuing to grow as the foremost performing arts review and news site in the DC Metro area—today introduces two new opportunities for show promotion on the site. • The first is a dedicated email address: Local theaters ...


Multichannel Merchant (blog)

Why Brands Have a Gen Z Loyalty Problem
Multichannel Merchant (blog)
... precise understanding of when customers shop for certain items. If a customer typically purchases paper towels every third Thursday of a month, brands can ensure that paper products are front and center on their site for this consumer every three ...


OFFICIAL PROMOTION RULES - KWES NewsWest 9 / Midland ...
NewsWest9.com
Promotion Description. This promotion is sponsored by KWES-TV, 11320 West County Road 127, Midland, Texas 79711. The promotion begins at 8:00 a.m., 12/18/2017 and ends at 11:59 p.m., 12/28/2017. Entries must be received by 11:58 p.m., 12/28/2017 ...

and more »

Birmingham Mail

Shay Given on the secret to Aston Villa's promotion push ...
Birmingham Mail
The former Aston Villa man thinks this is the key to the season.

and more »

University grant aimed at promotion of CHP in US Midwest
Decentralized Energy
The University of Illinois (UIC) has been awarded a $4.2 million US Department of Energy (DOE) grant to advance combined heat and power technologies throughout the US Midwest. UIC will manage one of eight DOE regional centers to promote CHP systems in ...

and more »

MoviePass Wants to Be Netflix to Costco's Lament
Motley Fool
Costco.com will be selling an annual subscription that includes MoviePass and movie streaming site Fandor for $89.99. Only Costco members can purchase the deal, and it will only be available through Monday of next week. MoviePass is the fast-growing ...

and more »
Google News

Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often

If you have a website and desires to attract traffic... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

One In A Million - Make Your Site Stand Out

"One in a million". What do I mean by that?... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

Promote Your Website Using Newsgroups

At present there are over 3.3 billion pages indexed by... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Cross Promote Online For Maximum Profits

Cross promoting is when two or more businesses promote their... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way... Read More

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

Web Site Promotion: Use Web Site Awards To Increase Your Credibility

Web Site Awards are given from other sites to reward... Read More

Signatures -- The Long and Short of It

What is the accepted standard for signatures? Who sets these... Read More

Website Promotion ? Writing Articles Generates Traffic Four Different Ways

Writing articles and submitting them to free content sites is... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More