![]() |
|
![]() |
|
![]() |
|
![]() |
Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
----------------------
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword "Services" will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words
-------------------------
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keywords based on Theme
-----------------------
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
Keywords Targeting Strategy
---------------------------
Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.
I'm an Online Marketing consultant at Mosaic Services- a SEO Company. I regularly write and submit articles on various SE specific topics.
To find more articles, please visit my site http://sem.mosaic-service.com
Often, website owners would like to promote their new business... Read More
So you have completed that new site and want to... Read More
Keeping it clean could give you a boost.By Mark White... Read More
Are you tired of writing countless eMails to other webmasters... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
Once you have finshed designing your website, you want to... Read More
Do you want to achieve extra-ordinary success in your online... Read More
As a small business owner are you looking at promotional... Read More
I've collected some really cool free products for you that... Read More
I created my first website in 1995 - it was... Read More
How many competitions are there running on the net at... Read More
When you are deciding on the major search engine directories... Read More
Content One of the best ways to encourage website owners... Read More
Don't you just hate the process of exchanging web site... Read More
If you are website owner and you have begun exchanging... Read More
One of the best ways to promote a Website inexpensively... Read More
On a regular basis I receive e-mail through all my... Read More
Directories are important to your ranking and success with Search... Read More
Being a restaurant owner means you are always interested in... Read More
Have you ever wondered why some websites get a thousand... Read More
Giving away content is a powerful way to get free... Read More
Yahoo! allows you to set up your own front page... Read More
Google is the most popular internet search engine and even... Read More
Successful websites extend their reach far and wide! They build... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
If you are a local business that gets most of... Read More
A great way to get the word out about your... Read More
With all the "How To" articles, and great advice available... Read More
How to build the ideal website for software archives. View... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
How many competitions are there running on the net at... Read More
Yahoo! allows you to set up your own front page... Read More
This article explains in detail the various issues related to... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
Website owners and webmasters who are trying to improve their... Read More
Here are 10 power secrets to help your website promotion... Read More
Bring those visitors back for more, applauding you and saying... Read More
When you build your website you need to have a... Read More
Think about it, when you browse any web site, you... Read More
Ok, now if you've started reading this article thinking that... Read More
DMOZ is known all over the internet as being the... Read More
Depending on your site's subject... Read More
There was a time when reciprocal linking was a number... Read More
If you own a website, you definitely want to improve... Read More
Just because you put up a web store doesn't mean... Read More
How would like to have an email list of thousands... Read More
As an authorative hub a link from a DMOZ directory... Read More
Do you want to make your website more profitable?If you... Read More
1. Give Away An Electronic Information Product The product could... Read More
Stop wasting your time and having your energy sucked dry!... Read More
Web Site Promotion Web Site Promotion |