Reciprocal Link versus Value Exchange

Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding.

Search engines are increasingly becoming more selective with the in-bound links to your website. They are looking not just for the number of in-bound links your site may have, but also for the quality and relevance of those links to your site. In other words, webmasters can no longer arbitrarily exchange links with others if they wish to improve their site ranking with the search engines.

Thus was born the concept of value exchange.

I first heard this concept from Ken Evoy, the author of "Make Your Site Sell" and the creator of the amazing All-in-1 "SiteBuildIt!" webhosting. Ken has always been in favor of building websites that are search-engine friendly. This means your website should aim for the same kind of criteria search engines look for in ranking sites. Instead of wasting time figuring shortcut ways to beat the search engines, design your website with quality content in mind. That, according to Ken, is the only consistent way to rank high with the search engines.

Ken should know what he was talking about. The websites his "SiteBuildIt!" hosted come with automatic periodic submission to the biggest names in search engines. He uses a unique submission system that is search-engine friendly, unlike most automatic site submitters. So successful was this that most of "SiteBuildIt!" websites consistently rank among the top 5%.

Thus it was no surprise that Ken saw the importance of value exchange - the term he used for link exchange between two quality sites with similar theme. He followed this up with a free value exchange program that is available to all quality websites. The keyword here is quality. He only allows quality sites to sign up.

So if you think your site qualify, try out his free value exchange program. You'll soon be getting requests from other webmasters with quality sites to exchange links with. You can check it out at theselfimprovementsite.com/ve

Tim Ong is the creator of The Self Improvement Site, a site that focuses on personal and financial growth as well as webmastering tips and tools. He is also the author of the ever popular "Build From Within" ezine, a series of 10 powerful transformational articles.

In The News:

Welcome to the Promoconomy  The New York Times

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

7 Affiliate Success Steps

How to get your business exposed for free!Everybody in the... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even... Read More

How To Increase Your Page Rank And Web Traffic FREE

Google is the most popular and most used search engine... Read More

How Important are Back Links?

When setting up your website for SEO (Search Engine Optimization)... Read More

How To Get Your Visitors To Tell A Friend

Does your website offer visitors a quick and easy way... Read More

Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers

If you want your customers to keep coming back To... Read More

A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR,... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

5 Effective Ways to Promote Your Website For Free Online

1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More

Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability

Hundreds of millions of people have spent thousands of dollars... Read More

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

How Popular Are You,... Online That Is?

With the web today you "sorta haveta" have a rank... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

How to Test a Keyword for Success!

Finding the successful keywords is crucial in order to get... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

Website Promotion: 10 Volcanic Tactics To Ignite Your Profits

If your website sales are down and you desire to... Read More