Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Make Your Web Site Work More So You Can Work Less > NetSparsh - Viral Content you Love & Share

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.

All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?

Creating a web site without a marketing strategy can be an expensive and time-consuming mistake. Here's an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5000 four-color tri-fold brochures, and when the boxes arrived, you asked yourself, "Gee, what shall I do with these?"

That scenario may sound a bit embarrassing as it stands, but let's take it further. Suppose the first idea that occurs to you is mailing your new brochure to a list of 500 names you collected by exhibiting at a trade show. But then you realize that you didn't design the brochure as a self- mailer -- all 6 panels are filled with graphics and copy.

To mail your brochure, you will now need 500 envelopes. Of course you want to use the ones printed with your address and logo, but how much do those cost a piece? And do you have 500 in stock? What will be the cost in money or time to get envelopes printed, addressed, and stuffed? How long will all this take? Was any of this in your budget when you had the brochures printed?

The brochure example can tell us much about what goes wrong in creating web sites. Many sites are constructed to be simply electronic brochures. Entrepreneurs often get their sites designed by sending their printed brochure to a web designer, and saying, "Put this on the Web."

So here's what is wrong with that. If you want your web site to attract traffic, your web site must be DESIGNED to attract traffic.

You have a choice in designing your site and integrating it with your overall marketing strategy. You can choose to make your site an electronic brochure with no consideration of how to attract visitors built into the design. If you do this, it means that you must direct traffic to your site by other means -- advertise, promote, exhibit, speak, write, network, prospect, mail, call, etc.

Unfortunately, most small business owners find this out after the fact. They put up the site and then slowly realize that no one is seeing it. So they start spending time and money on banner ads, on-line malls, classifieds, postcards, bulk email, posting articles, exchanging links, and more.

The alternative is to design your site to attract traffic in the first place. If you're going to spend all the time and money to build a web site, doesn't it make more sense to have the site bring you customers rather than you having to bring customers to the site?

To create a high-traffic web site, it must be search-engine friendly. 85-90% of all web site traffic comes from search engines. When a customer types in a keyword phrase you hope will bring them to you, your site needs to be one of the top 10-30 results shown or that customer will never get to you. To earn top positions in the major search engines, you or your web designer must know the guidelines each engine uses to create its rankings, and mold your site to meet them.

Some of these guidelines relate to the content of your site, and how it is organized. Others have to do with the technical details of how your site is constructed. If you don't want to know these specifics, you'd better hire someone who does. That's the problem with letting just anyone who calls themselves a web designer create a site for you.

Looking at a designer's portfolio of completed sites will tell you only a small part of what you need to know about their abilities. Who wrote the content for those sites? Who designed the page layout and navigation? Where did the graphics come from? And here's the most important question: What did the designer do to make those sites search-engine friendly?

It's a rare person who possesses the four-way combination of design ability, technical expertise, marketing know-how, and search engine savvy to create an attractive, useful web site that will attract traffic AND generate paying customers. You know which of these capabilities you already have, and what new skills you're willing to learn. Make sure you hire people who have the rest.

About The Author

C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at http://www.getclientsnow.com

In The News:


2017 Live 5 News & Lowcountry Hoedown Contest Official Promotion Rules
Live 5 News
Any attempt to deliberately damage any web site or undermine the operation of the promotion is a violation of criminal and civil laws, and Sponsor reserves the right to seek damages from any person who makes such attempt(s). Entry materials that have ...

and more »

Purdue Boilermakers

Tracking the Boilermakers
Purdue Boilermakers
There is a special promotion of $5 off tickets in zones B and C, which is available by clicking here and entering the promo code KEADYOFFER5. Hall of Fame men's basketball coaches Gene Keady and Bob Knight combined to take their teams to 46 NCAA ...

and more »

CNNMoney

In attempt to sow fear, Russian trolls paid for self-defense classes for African Americans
CNNMoney
A group linked to the Russian troll farm behind thousands of fake Facebook ads paid personal trainers in New York, Florida, and other parts of the United States to run self-defense classes for African Americans in an apparent attempt to stoke fear and ...

and more »

Stuff.co.nz

New promotion crashes Air New Zealand site | Stuff.co.nz
Stuff.co.nz
Air New Zealand's website temporarily went down as a new promotion offers 600 flights for $600.

and more »

PCGamesN

Hearthstone hero promotion backfires, leads to dozens of fake events
PCGamesN
At the time of writing the actual Fireside Gathering site is giving a 400 error when accessed, so you'll just have to go off the screenshots. The issue arose after all of these events were being advertised as legitimate via the official site. There is ...
October 17 - Happy Hallow's End! - Hearthstone Official Game SiteHearthstone Official Game Site

all 24 news articles »

CBS Detroit

Little Caesars Arena Appearances – Season Long
CBS Detroit
To enter the Promotion, entrant may enter on-site beginning one (1) hour prior to the scheduled start time and ending at the schedule start time of each Detroit Red Wings regular season home game beginning on October 20, 2017 and ending on April 7 ...

and more »

The Drum

ASA builds a case against the Times for misleading Legoland promotion
The Drum
Further to this, one said there was not listed a closing date for the promotion, a further barrier to redeeming the tickets. News UK, which publishes the Times, denied that the lack of a closing date set consumers back, arguing that they would know to ...


The Drum

ASA warns Thomas Cook over terms and conditions gaffe in #flamingoroam promotion
The Drum
The ASA said that Thomas Cook should “ensure that their future promotions included an operational link to the full T&Cs”. The promotion breached rules 8.1, 8.2 and 8.14 (promotional marketing), 8.17, 8.17.4.a (significant conditions for promotions) and ...


PanARMENIAN.Net

E-bike station launches in major Armenian tourist site
PanARMENIAN.Net
The newly-opened station enables people to charge or rent e-bikes. Green Mobility is implemented with the support of the UNDP/GEF Small Grants Programme, VivaCell-MTS and the FPWC. The aim of the project is the promotion of e-bikes as an alternative ...

and more »

PolitiFact

The more outrageous, the better: How clickbait ads make money for fake news sites
PolitiFact
Working online in his off hours, he uses the site to generate advertising revenue. In an average month, he said, his side hustle can net him about $1,000 a month. It's not much, but it pays for server space and site promotion, to bring in more readers.

Google News

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More

Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner

If your website is not generating a lot of sales... Read More

Niche Markets and Mini Sites Profits - The War Has Begun!

Niche markets and mini sites are taking lately by storm... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Ten High Powered Ways To Increase Your Traffic

Once you have finshed designing your website, you want to... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

Building Online Visibility: A Three-Point Plan For Any Business

The latest trend in online marketing focuses on local search.... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

Kick-Off Your Web Traffic Virus!

Have you noticed lately how savvy webmasters are using simple,... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

Has Your Business Hit a Wall? What to Do When Business Slows Down!

I doubt that anyone reading this article hasn't at one... Read More

Is Your Websites Link Directory Even Worth Having?

Let's face it, getting (and keeping) a good Google... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More

If You Build It, They Will Come?

Many of you will remember the line from the movie... Read More

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their... Read More

3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even... Read More

Test Your Website Marketing Knowledge

Here are 5 questions to flex your mental muscle to.... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability

Hundreds of millions of people have spent thousands of dollars... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More