Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Make Your Web Site Work More So You Can Work Less > NetSparsh - Viral Content you Love & Share

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.

All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?

Creating a web site without a marketing strategy can be an expensive and time-consuming mistake. Here's an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5000 four-color tri-fold brochures, and when the boxes arrived, you asked yourself, "Gee, what shall I do with these?"

That scenario may sound a bit embarrassing as it stands, but let's take it further. Suppose the first idea that occurs to you is mailing your new brochure to a list of 500 names you collected by exhibiting at a trade show. But then you realize that you didn't design the brochure as a self- mailer -- all 6 panels are filled with graphics and copy.

To mail your brochure, you will now need 500 envelopes. Of course you want to use the ones printed with your address and logo, but how much do those cost a piece? And do you have 500 in stock? What will be the cost in money or time to get envelopes printed, addressed, and stuffed? How long will all this take? Was any of this in your budget when you had the brochures printed?

The brochure example can tell us much about what goes wrong in creating web sites. Many sites are constructed to be simply electronic brochures. Entrepreneurs often get their sites designed by sending their printed brochure to a web designer, and saying, "Put this on the Web."

So here's what is wrong with that. If you want your web site to attract traffic, your web site must be DESIGNED to attract traffic.

You have a choice in designing your site and integrating it with your overall marketing strategy. You can choose to make your site an electronic brochure with no consideration of how to attract visitors built into the design. If you do this, it means that you must direct traffic to your site by other means -- advertise, promote, exhibit, speak, write, network, prospect, mail, call, etc.

Unfortunately, most small business owners find this out after the fact. They put up the site and then slowly realize that no one is seeing it. So they start spending time and money on banner ads, on-line malls, classifieds, postcards, bulk email, posting articles, exchanging links, and more.

The alternative is to design your site to attract traffic in the first place. If you're going to spend all the time and money to build a web site, doesn't it make more sense to have the site bring you customers rather than you having to bring customers to the site?

To create a high-traffic web site, it must be search-engine friendly. 85-90% of all web site traffic comes from search engines. When a customer types in a keyword phrase you hope will bring them to you, your site needs to be one of the top 10-30 results shown or that customer will never get to you. To earn top positions in the major search engines, you or your web designer must know the guidelines each engine uses to create its rankings, and mold your site to meet them.

Some of these guidelines relate to the content of your site, and how it is organized. Others have to do with the technical details of how your site is constructed. If you don't want to know these specifics, you'd better hire someone who does. That's the problem with letting just anyone who calls themselves a web designer create a site for you.

Looking at a designer's portfolio of completed sites will tell you only a small part of what you need to know about their abilities. Who wrote the content for those sites? Who designed the page layout and navigation? Where did the graphics come from? And here's the most important question: What did the designer do to make those sites search-engine friendly?

It's a rare person who possesses the four-way combination of design ability, technical expertise, marketing know-how, and search engine savvy to create an attractive, useful web site that will attract traffic AND generate paying customers. You know which of these capabilities you already have, and what new skills you're willing to learn. Make sure you hire people who have the rest.

About The Author

C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at http://www.getclientsnow.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Southern Ballet Theatre ticket giveaway contest rules
WTOC
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, Pinterest, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on these ...


Birmingham Live

Championship promotion predictor: Our new gadget lets you decide Aston Villa's fate
Birmingham Live
Follow us. InYourArea · Discount Codes · Contact Us · About Us · Advertise with Us · Bingo · Buy a Photo · How to Complain · Corrections and Clarifications · Google Survey · Feedback · Terms & Conditions · Privacy Policy · Sell Your Story · Bands ...


A 4-Step Plan to Getting a Promotion at Work
Motley Fool
Just being good at your job does not mean you will get promoted. Sometimes you have to make things happen yourself in order to get where you want to go professionally. Of course, there are good bosses and great companies that help employees manage ...

and more »

hypebot.com

Top 6 Event Promotion Sites You Should Be Using
hypebot.com
If you're an event creator, you might see the internet as a landscape rich with undiscovered promotional goldmines. And you wouldn't be wrong. There are opportunities all over the web for you to list and promote your event. Places people go to find out ...


Practical Ecommerce

Which Promotions Perform Best for Your Ecommerce Business?
Practical Ecommerce
Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as “Free Shipping on Valentine's Day Flowers” and “20% Off for Cyber Monday.” Others focus on product categories, such as “Free Socks with Purchase of Any Jeans ...


The INQUIRER

Danish man get six-months jail time for promoting Popcorn Time
The INQUIRER
Denmark has been more aggressive, blocking the Argentine site in 2015, and it's understood that the Danish site showed users how to circumvent this with mirrors and VPNs, as well as where to download versions for desktop, mobile and Smart TV. "Never ...


AdAge.com

Pharma Giant Purdue to Stop Promoting Its Opioid Drugs, Including OxyContin, to Doctors
AdAge.com
Pain-pill giant Purdue Pharma will stop promoting its opioid drugs to doctors, a retreat after years of criticism that the company's aggressive sales efforts helped lay the foundation of the U.S. addiction crisis. The company told employees that it ...
Pain Pill Giant Purdue to Stop Promotion of Opioids to DoctorsBloomberg

all 126 news articles »

BBC Sport

Mark Robins: Coventry City's League Two promotion push has 'stagnated', says boss
BBC Sport
"The players know exactly how we play, through the midfield when we can and utilise other outlets in other areas of the pitch better." Robins feels his side's dip in form has come at a bad time for Coventry, who were relegated from League One last ...

and more »

MMA Fighting

Brazilian promotion books MMA fight between man and transgender woman
MMA Fighting
21-year-old transgender woman Anne Veriato will fight a man in Manaus, Brazil. Winnetou Almeida. UFC veteran Henrique “Frankenstein” da Silva will compete for the first time since being cut following a loss to Gokhan Saki on March 10, but the main ...

and more »

Birmingham Live

A new player of the year candidate is emerging as Wolves keep the promotion push ticking
Birmingham Live
Wolverhampton Wanderers secured another point towards their promotion mission from a 1-1 draw at Preston North End. Helder Costa's equaliser cancelled out Alan Browne's opening goal in the Championship encounter at Deepdale. Preston played for more ...

and more »
Google News

Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of... Read More

How To Increase Your Page Rank And Web Traffic FREE

Google is the most popular and most used search engine... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

The ON World of OFFline marketing

Ok, now if you've started reading this article thinking that... Read More

How Popular Are You,... Online That Is?

With the web today you "sorta haveta" have a rank... Read More

Is Your Websites Link Directory Even Worth Having?

Let's face it, getting (and keeping) a good Google... Read More

Website Promotion: 10 Electrifying Tactics To Boost Your Profits

Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

Benefits of Website Localization

Benefits of Website Localization Maximising profit today... Read More

Why You Should Learn HTML

Do you have a website or are you planning on... Read More

Free Online Advertising: 10 Dynamic Secrets To Make Your Ad Stand Out And Ignite Sales

No matter what you're marketing or promoting, if your Ad... Read More

Time to Tell A Friend

The internet has the capacity, sometimes, to divorce not just... Read More

Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability

Hundreds of millions of people have spent thousands of dollars... Read More

Niche Markets and Mini Sites Profits - The War Has Begun!

Niche markets and mini sites are taking lately by storm... Read More

Banners You Cant Ignore

Some "experts" say they don't exist. Apparently we have become... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More

Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products

A back-end product is a product that you attempt to... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

The Top Ten Ways To Promote Your Site And Increase Traffic

Website promotion is a vital area in internet marketing that... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More