3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even have one?)

Does it 'perform' as well as you'd like?

I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more.

So here are three super-tips, to help anyone get the most from their website:

  • Make sure your website has a Most Wanted Response

  • Use these six strategies to promote your website...

  • Build trust in you and your website

    Tip (1) Make sure your website has a Most Wanted Response

    "What do you mean by most wanted response?"

    Well, do you know what the main purpose of your website is?

    • Does your site sell goods? Then which items do you most want to sell?

    • Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote.

    • Does your site simply operate a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?

    What is the 'point' of your website?

    Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words, "MWR is what you most want your visitor to do after reviewing your content. It should always:

    • be reasonable

    • be measurable

    • be a good fit

    • qualify your visitor "

    Tip (2) Use these six strategies to promote your website...

    I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:

    • Strategy 1: SUBMIT to search engines and directories

    • Strategy 2: BID at pay per click search engines

    • Strategy 3: SPREAD word of mouth

    • Strategy 4: PUBLISH a newsletter

    • Strategy 5: KNOW your visitor

    • Strategy 6: CONTINUE to learn more...!

    I'll explain a little bit more about a few of the strategies below.

    * Strategy 1: SUBMIT to search engines and directories

    As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google. This link contains 'add your site' links to major search engines like Google. Use it.


    * Strategy 2: BID at pay per click search engines

    You must have heard about pay-per-click search engines like Overture, Espotting and Google AdWords.

    Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. To learn more about using pay-per-click search engines (which ones are worth bothering with, etc.) read my article called 'Pay Per Click To Guarantee Targeted Traffic!'


    * Strategy 6: CONTINUE to learn more...!

    No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.

    These resources can help your 'quest to keep abreast':

    Tip (3) Build trust in you and your website

    So you want to sell online?

    Well it isn't that easy, I'm afraid.

    One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:

    • Offer invaluable (and relevant) information, free, via repeat contact if at all possible.

    Or in other words, offer a free ebook, e-mail course or article (a bit like the one you're reading right now ;-) ).

    Here's an example


    This is one of my affiliate mini-sites. Usually visitors take a quick look at the site and then head off to the main merchant site (in this case Amazon).

    So I offer a brief guide to buying a DVD player online, in the hope that I can build a little bit of trust in my site, and collect my site visitors' e-mail addresses (that I may be able to use in the future, when they have long since forgotten my mini-site).

    When done properly, offering valuable freebies can be powerful stuff.

    (Just ask Harvey Segal of Supertips.com, who bases much of his online business on providing invaluable freebies like this - http://www.anyonecansellonline.com/supertips.shtml.)


    I've talked enough.

    Hopefully, you can use the three super-tips in this article(*) to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site!

    Either way, thanks for reading and good luck

    (*) Note: this article is an extract from my ebook: "3 Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To Successfully Build, Promote And Profit From Their Website!"

    It contains more examples, more links and more ideas to help you, and is available, free, by visiting


    Copyright 2004 Steve Nash

    About The Author

    Steve Nash is the author of many popular articles aimed at webmasters, affiliates, even complete beginners. Read them here! http://www.wise-buys.info/webmaster-articles.html

    HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more, here! http://site-buildit.com

    In The News:

    How can I promote my small business website?  http://smallbusiness.co.uk
    Welcome to the Promoconomy  The New York Times

  • Power Linking 2005 Redefines Web Site Promotion

    Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

    Five Fun Ideas That Increase Online Traffic

    1. Using Hidden Links to increase subscribers or for a... Read More

    Cant Write Articles For Links? Write code!

    If you've subscribed to an seo newsletter for longer than... Read More

    Is Your Website Content Worth Reading or Obvious Search Engine Bait?

    Webmasters are always looking for ways to increase their traffic... Read More

    Track or Perish

    Who me? Track?Now I realize some turn a blind eye... Read More

    Marketing Your Website

    Market my website? Why should I have to spend time... Read More

    Web Site Promotion: How To Use The Power Of Perpetual Marketing To Heat Up Your Sales

    You may ask, what is perpetual marketing?Perpetual marketing means when... Read More

    Internet Advertising Solutions: 10 Things To Barter For, Before Buying

    Before you spend your hard earned money, why not first... Read More

    Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

    Success in business thrives on ideas.The more creative you're the... Read More

    Ten High Powered Ways To Increase Your Traffic

    Once you have finshed designing your website, you want to... Read More

    How to Advertise on the Internet

    Do you want to reach millions of potential customers for... Read More

    Avoid These Common Mistakes With Your Links...

    Links are the main pillar of your website. To navigate... Read More

    Developing a Profitable Web Business Concept

    The first step to starting a profitable online business of... Read More

    Culture and Website Localization

    Culture and Website Localization With the rise... Read More

    Writing Quality Articles to Promote Your Business

    Writing and distributing articles is fast becoming a popular method... Read More

    Promote Your Website Using Articles

    Promote your website using articles - Internet is all about... Read More

    Hit the Target with Bullseye Marketing

    Let's see here... as of today Google states it has... Read More

    The Quest In Advertising Your Website

    Website advertising, the unending quest of every website owner. And... Read More

    Why You MUST Have A My Yahoo! Page

    Yahoo! allows you to set up your own front page... Read More

    Top 10 Tips to Make Your Web Site A Hit!

    Professionals in tend to under-estimate the power of the web... Read More

    Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

    Are you interested in empowering your website so it will... Read More

    Promotion Techniques Dont Have To Be A Hassle

    Are you tired of writing countless eMails to other webmasters... Read More

    How to Keep Your Visitors on Your Site

    Does your web site's visitors keep on hitting the back... Read More

    Why You Need Submit Articles To E-zines

    Ezine publishes have large amount of loyal subscribers. If you... Read More

    Has Your Business Hit a Wall? What to Do When Business Slows Down!

    I doubt that anyone reading this article hasn't at one... Read More