Are you happy with your website? (Does your business even have one?)
Does it 'perform' as well as you'd like?
I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more.
So here are three super-tips, to help anyone get the most from their website:
Tip (1) Make sure your website has a Most Wanted Response
"What do you mean by most wanted response?"
Well, do you know what the main purpose of your website is?
What is the 'point' of your website?
Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words, "MWR is what you most want your visitor to do after reviewing your content. It should always:
Tip (2) Use these six strategies to promote your website...
I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:
I'll explain a little bit more about a few of the strategies below.
* Strategy 1: SUBMIT to search engines and directories
As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google. This link contains 'add your site' links to major search engines like Google. Use it.
* Strategy 2: BID at pay per click search engines
You must have heard about pay-per-click search engines like Overture, Espotting and Google AdWords.
Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. To learn more about using pay-per-click search engines (which ones are worth bothering with, etc.) read my article called 'Pay Per Click To Guarantee Targeted Traffic!'
* Strategy 6: CONTINUE to learn more...!
No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.
These resources can help your 'quest to keep abreast':
Tip (3) Build trust in you and your website
So you want to sell online?
Well it isn't that easy, I'm afraid.
One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:
Or in other words, offer a free ebook, e-mail course or article (a bit like the one you're reading right now ;-) ).
Here's an example
This is one of my affiliate mini-sites. Usually visitors take a quick look at the site and then head off to the main merchant site (in this case Amazon).
So I offer a brief guide to buying a DVD player online, in the hope that I can build a little bit of trust in my site, and collect my site visitors' e-mail addresses (that I may be able to use in the future, when they have long since forgotten my mini-site).
When done properly, offering valuable freebies can be powerful stuff.
(Just ask Harvey Segal of Supertips.com, who bases much of his online business on providing invaluable freebies like this - http://www.anyonecansellonline.com/supertips.shtml.)
I've talked enough.
Hopefully, you can use the three super-tips in this article(*) to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site!
Either way, thanks for reading and good luck
(*) Note: this article is an extract from my ebook: "3 Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To Successfully Build, Promote And Profit From Their Website!"
It contains more examples, more links and more ideas to help you, and is available, free, by visiting
Copyright 2004 Steve Nash
About The Author
Steve Nash is the author of many popular articles aimed at webmasters, affiliates, even complete beginners. Read them here! http://www.wise-buys.info/webmaster-articles.html
HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more, here! http://site-buildit.com
When you design a website you should create it so... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Until recently, audio, video, Flash, and static graphics were all... Read More
One of the great advantages of advertising and marketing on... Read More
Assuming that it is legal to do so in your... Read More
The best way to avoid being blacklisted by the search... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
A great way to get the word out about your... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
Sorry, there's not really a free tee here, but... Read More
Many business owners and online marketing experts focus their efforts... Read More
Recently one of my students asked a great question: We... Read More
How many competitions are there running on the net at... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
DMOZ editors are supposed to be professionals in the category... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Writing articles for submission and distribution on the internet is... Read More
Giving away content is a powerful way to get free... Read More
If you are not getting traffic at your website and... Read More
Do you dream of running your own business? Well, get... Read More
So you've made the perfect web site (in your eyes... Read More
Writing articles for your site and for the use of... Read More
Every day, on line marketers are dreaming up new ways... Read More
Over the past couple of months it has been quite... Read More
Website advertising, the unending quest of every website owner. And... Read More
After spending substantial time and efforts the big day came... Read More
Many of you will remember the line from the movie... Read More
There was a time when reciprocal linking was a number... Read More
Have you ever submitted your ad to an FFA page?... Read More
Webmasters across the globe are involved in a race to... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
Good Ideas.They are the stuff that form the foundation of... Read More
Getting targeted web site traffic from other people's websites is... Read More
With the web today you "sorta haveta" have a rank... Read More
The latest trend in online marketing focuses on local search.... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
If your website is not generating a lot of sales... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
You may have created and established the best Web site... Read More
It is said that content is king, but today 'fresh,... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
A back-end product is a product that you attempt to... Read More
If you haven't visited the Google Labs lately, they have... Read More
Everyone would like an increase in traffic to their website... Read More
You own a website and you want more traffic. More... Read More
You have your site into the search engines, but where... Read More
Do you dream of running your own business? Well, get... Read More
There are 3 basic components to capturing leads on free... Read More
Managing your online business from home is a great way... Read More
Web Site Promotion Web Site Promotion