How to Market Your Web Site Like Nobodys Business

Fresh Web Content Yields Better Search Engine Results

All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site "fresh" and in the minds of consumers who are in need of products or services.

Spam NO MORE

Let's face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because it's cheap (practically free), fast, and efficient. Yet nobody likes being "spammedso why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways.

Lure Them with Content

One thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give "expert advice" or a "news flash" pertaining to your field. Link this to an article that you've written about your area of expertise ? whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page.

Professional Grade Writing

Professional level writing skills and creative ideas are important. Not many people will read something for long if it isn't well written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. You'll look great in the eyes of your customers or clients, and you'll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page.

Educate Your Clientele

Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you're not, get busy. If you do something technical, avoid jargon and keep it simple. Don't worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.

Qualified Leads

Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like they're being 'marketed' ? they'd rather be informed or educated.

Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to "ghost" write under a client's name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.

About The Author

Elizabeth Kirwin is a writer, editor, researcher and part-time professor at University of North Carolina Asheville. She is co-founder of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.

[email protected]

In The News:

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Chipotle's app, website crash during Halloween deal  Business InsiderChipotle is selling $4 burritos to celebrate Halloween on Wednesday. However, dozens of customers encountered technical difficulties.
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Rep. Tim Ryan files ethics complaint on Steve King's promotion of hate website  Roll Call Rep. Tim Ryan filed a complaint with the House Ethics Committee this week saying that Rep. Steve King is using his official House website to promote a white ...
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Legal recourse rarely best for those overlooked for workplace promotion  Law Society of Ireland GazetteA Philip Lee briefing note by Patrick Walshe has warned that legal recourse is rarely the best option for those who feel overlooked for workplace promotion.
Garda chiefs in promotion shuffle Chief superintendents assigned to garda districts  Law Society of Ireland GazetteNew chief superintendents have been assigned to the following garda districts as a result of allocations following promotion. Chief superintendent Sean ...
Chili's Denied Meagan Hunter a Promotion Because She Needed to 'Dress More Gender Appropriate'  ACLUMeagan Hunter loved her job as a server at Chili's Grill & Bar in Phoenix, Arizona — and she excelled at it. She was thrilled when her supervisors suggested that ...
IFFR on the lookout for its next festival director  Screen InternationalInternational Film Festival Rotterdam (IFFR) is seeking a new general/artistic director that will lead the festival to its landmark 50th edition, and into the future.
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7 Tricks No One Told You About Content Promotion  Search Engine JournalThese seven *content* promotion tricks will help get your *content* in front of the right audience – and yield a bigger return on your investment.
Jeff Bezos's elite Amazon 'S-team' just got a new addition -- here's a full rundown of everybody on it  CNBCDeSantis' promotion is a big stamp of approval by Bezos and Amazon's leadership team, signifying his rise in the ranks.
IYSSE meeting opposes eugenics promotion at Cambridge University  World Socialist Web SiteStudents from the University of Cambridge and Anglia Ruskin University attended the meeting, at which IYSSE member Thomas Scripps gave the opening report ...
ISPs call Mozilla ‘Internet Villain’ for promoting DNS privacy  Naked SecurityThe UK Internet *Service* Providers Association (ISPA) has provocatively shortlisted Mozilla for the sort of award that, on the face of it at least, no tech company ...
How To Successfully Present Your Case For A Promotion  ForbesAfter all of the work you've put into positioning yourself for a promotion, the last thing you want to do is make the ask without anything of substance to back it up.
Making Efforts For Promotion Of Hindi As Official Language Of UN: Centre  NDTV NewsThe government on Thursday said it has been making efforts for the promotion of Hindi as an official language of the United Nations and its propagation ...
Local Plan: Promotion of hundreds of homes in Potters Bar, South Mimms and employment in London Colney  Welwyn Hatfield TimesLandowners are promoting hundreds of homes in Potters Bar and South Mimms - and employment sites in London Colney - under Hertsmere's draft Local Plan.
The Upskilling Imperative: Why Accomplishments Alone Won't Earn You A Promotion  ForbesGetting promotion-ready doesn't just mean checking off boxes of past accomplishments. You want to be successful in that next role, too. Be purposeful and ...
The Cheesecake Factory's free giveaway crashed DoorDash's site  TODAYThe Cheesecake Factory offered a "no-joke" promo on April Fools' Day, but a lot of cheesecake fans were left wanting.
How To Reframe A Missed Promotion As An Opportunity  ForbesYou've taken on additional responsibilities, addressed the shortcomings holding you back and asked your boss for the promotion you believe you deserve.
Promoted: Autocar Tyres buying website launches  AutocarAutocar has teamed up with Summit to offer an online tyre-buying *service*.
Promotion to FA Womens Super League confirmed for Man Utd Women  Manchester UnitedManchester United Women have confirmed a top-flight place for next season with three games to spare.
Choe Son Hui promoted to first vice foreign minister, state media confirms  NK NewsChoe Son Hui, long one of Pyongyang's top diplomats in talks with the U.S., has been promoted to the position of first vice foreign minister, North Korea's ...
Windows 1.11 is a Promotion for “Stranger Things”  Thurrott.comLast week, Microsoft began mysteriously teasing the first version of Windows on Twitter. Now we know why. It's just a TV show tie-in. “Introducing the all-new ...
7 Best Free Stock Trading Platforms in 2019  TheStreet.comThanks to the advent of robo-advising and investment apps, you can now trade stocks online or through apps - and often for free. But, what are the best free ...
Back-to-School Sales Tax ‘Holidays’ Lure Shoppers Despite Slim Savings  The New York TimesPeople who won't walk across the street to save $5 on a pair of pants will take a day off from work to take advantage of a sales-tax holiday,” a tax expert said.
Boohoo broke advertising rules by promoting time-limited offers that did not actually expire  iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...
Air NZ's Grabaseat celebrates website's birthday with biggest promotion of the year  New Zealand HeraldAir New Zealand's Grabaseat is celebrating its 13th birthday with a huge promotion on domestic and international deals. The deal started midnight last night and ...
Air Force releases technical sergeant/19E6 promotion cycle statistics  MinutemanCongratulations to the 9,467 Airmen selected for technical sergeant in the 19E6 promotion cycle! The list is available on the Enlisted Promotions page of Air ...
Social Network For Musicians' Drooble Song Reviews, Reviewed [Brian Hazard]  hypebot.comIn this review of the song reviews section of the musician focused social media site Drooble, Brian Hazard of Color Theory provides a detailed breakdown of his ...
Last chance! July 20 is last day to get Target's 15% teacher discount  USA TODAYTeachers can save 15% on select school supplies, clothes and more for Target's Teacher Prep Event through July 20. Homeschool parents can save too.
Sephora's Massive $88 Off Promotion Was A Glitch And Now Canadian Customers Are Outraged  NarcitySephora's Massive 88off promo code yesterday was a fake and now Canadians who took advantage of the deal are pissed.
Emirates Post warns residents of fake promotion | Uae  Gulf NewsA scam doing the rounds on UAE social media offers Samsung Galaxy S10 phone as a prize.
Beware of Fake John McAfee and Tesla Cryptocurrency Giveaways  BleepingComputerA resurgence of scam campaigns that pretend to be Bitcoin and Ethereum giveaways from Tesla, Elon Musk, and John McAfee are underway. These scams rise ...
Air Force selects 9467 in 19E6/technical sergeant promotion cycle  Air Force LinkAir Force officials selected 9,467 staff sergeants for promotion to technical sergeant out of the 29,328 eligible in the 19E6 promotion cycle. The promotion list will ...

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