Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How to Market Your Web Site Like Nobodys Business > NetSparsh - Viral Content you Love & Share

How to Market Your Web Site Like Nobodys Business

Fresh Web Content Yields Better Search Engine Results

All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site "fresh" and in the minds of consumers who are in need of products or services.

Spam NO MORE

Let's face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because it's cheap (practically free), fast, and efficient. Yet nobody likes being "spammedso why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways.

Lure Them with Content

One thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give "expert advice" or a "news flash" pertaining to your field. Link this to an article that you've written about your area of expertise ? whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page.

Professional Grade Writing

Professional level writing skills and creative ideas are important. Not many people will read something for long if it isn't well written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. You'll look great in the eyes of your customers or clients, and you'll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page.

Educate Your Clientele

Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you're not, get busy. If you do something technical, avoid jargon and keep it simple. Don't worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.

Qualified Leads

Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like they're being 'marketed' ? they'd rather be informed or educated.

Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to "ghost" write under a client's name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.

About The Author

Elizabeth Kirwin is a writer, editor, researcher and part-time professor at University of North Carolina Asheville. She is co-founder of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.

ekirwin@bellsouth.net

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Radio Ink

Personal Appearances 101: Before You Go
Radio Ink
Who goes from the station (talent, promotion, programming, sales, engineering, interns)? And who is the primary contact on site? Who is the backup? Get names and numbers. • Success is much greater if the station's presence and the talent look like stars.


Paw Patrol QCW Giveaway - Official Promotion Rules
WBTV
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, Pinterest, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on these ...

and more »

CNBC

Elon Musk emails employees about 'extensive and damaging sabotage' by employee
CNBC
His stated motivation is that he wanted a promotion that he did not receive. In light of these actions, not promoting him was definitely the right move. However, there may be considerably more to this situation than meets the eye, so the investigation ...

and more »

The Verge

Facebook's ad rules are forcing news outlets to register as political advertisers
The Verge
One of the few sites to successfully navigate the policy has been Ben Shapiro's Daily Wire, which had 10 promotions blocked by the policy before apparently clearing Facebook's verification process on May 30th. Since then, the site has run several ...

and more »

Setting up a bustling e-commerce marketplace shop in Singapore
Singapore Business Review
It provides the perfect opportunity to test and learn and to discover which promotions, product bundles or messages most effectively drive traffic to the site and sales in the shop-in-shop. For instance, when it comes to bundle promotions, Singaporeans ...


Gold Coast Bulletin

Win a Logies VIP Viewing at The Star Gold Coast
Gold Coast Bulletin
For the purposes of these content requirements, “entry content” includes any content (including text, photos, videos and email messages) that entrants submit, upload, transmit, publish, communicate or use in connection with their entry into the ...

and more »

Splash in the Boro ticket giveaway promotion rules
WTOC
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, Pinterest, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on these ...

and more »

GTP Headlines (press release) (blog)

Promotion of Greek Island Culture a Ministry Priority
GTP Headlines (press release) (blog)
In collaboration with the tourism ministry, Koniordou said projects were currently underway or in the pipeline with priorities set on the upgrade, renovation or construction of cultural sites in the Cyclades. The emphasis, she said, focused on the ...


McAfee bails on ICO promotion after SEC shrugs off crypto scrutiny
MarketWatch
Most digital currency prices traded Tuesday back near the breakeven levels reached after the Securities and Exchange Commission last week declared that bitcoin and Ether don't warrant the regulatory scrutiny that traditional securities are subjected to.


Quartz

China's latest multibillion-dollar IPO is an app offering everything from hot pot to haircuts
Quartz
Meituan is the product of two other Chinese startups—Groupon-like Meituan, founded in 2010, and Dianping, which was founded in 2003 as a Yelp-esque site for restaurant listings and reviews. As a venture-capital boom hit China, both companies branched ...

and more »
Google News

5 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be... Read More

Promote Your Website Using Newsgroups

At present there are over 3.3 billion pages indexed by... Read More

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

Are You A Winner Or A Loser?

What do you do next! you have been working so... Read More

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

Ten Tips for Promoting Your Website

Well I started out with seven, Free and low cost... Read More

One In A Million - Make Your Site Stand Out

"One in a million". What do I mean by that?... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

DMOZ - Is it Still Worth the Submission Time?

DMOZ is known all over the internet as being the... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

Website Promotion Internet Marketing Will Keep You On Top

Website promotion Internet marketing is perhaps the most important part... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

How to use Free Website Submission Services

After you have built your website the next natural step... Read More

How Do I Promote My Website?

If you are a small business owner with a website,... Read More

Effective Affordable Website Promotion Can Be Achieved

Seeking effective affordable website promotion should begin with listing your... Read More

Website Promotion

Have you ever wondered why some websites get a thousand... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More