Why Your Site Needs Fresh, Relevant Content > NetSparsh

Home
>
Web Site Promotion
>
Why Your Site Needs Fresh, Relevant Content

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh, relevant content' is the master - or is it?

Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. MSN Search seeks it too. I've noticed that MSN Search's spider pays a daily visit to a site of mine which has proper fresh content every day.

By incorporating fresh content, commercial web sites will remain competitive, for without it they will certainly fall down the search engine listings and lose business. Besides, having something new keeps visitors coming back and attracts potential customers.

But creating and then manually uploading fresh content onto our web sites each day is hard, time consuming work, isn't it? What we want is a way of putting daily fresh content onto our web sites easily and efficiently. Let's look at the current techniques available to us to achieve this goal and see which one offers a global solution to the fresh content problem:

1) Server Side Includes (SSI'): These are HTML statements written by the webmaster and uploaded onto the server. SSI's inform the server to include a specific block of text when a specific page is served to a browser or a search engine spider.

Because these scripts are compiled 'before' they are served, they remain 'visible' to search engine spiders and therefore will be seen as fresh content. Unfortunately, not all web hosts support SSI's; this is because the server must 'read every page' on the web site as it looks for include statements, a process which clearly reduces server performance.

How many web site owners have the time to manually upload fresh HTML content onto their servers every day? Probably very few, which is why the use of SSI's is not a global solution to the fresh content problem.

2) Blogging: Google's Freshbot spider is so voracious for fresh content that it eagerly devours the contents of common weblogs. But can a daily blog be used to influence the listing of a web page under specific keywords or phrases?

It can, but for the vast majority of web site owners, blogging is out of the question. Putting up a daily keyword-rich business blog onto a web site is hard, time-consuming work, and it requires the blogger to be a competent writer, too. Few business owners have time available or the competence to write something new about their products or services every day.

Blogging is therefore not a global solution to the fresh content problem.

3) RSS Newsfeeds: Having newsfeeds placed on a web site is certainly an easy way of getting fresh material to appear each day. 'Really Simple Syndication' or RSS, is a fast growing method of content distribution. Newsfeed creation is an uncomplicated procedure and therefore appears to be an easy solution to the fresh content problem.

Many owners of commercial web sites believe that by incorporating newsfeeds on their sites they will improve their search engine rankings by using the links appearing within those feeds, which are given relevance by Google. This belief is wrong because newsfeeds are basically JavaScript or VBScript.

These scripts must be executed by search engine spiders for the fresh content to be noted, and since the spiders take a simplistic approach when reading web pages, these scripts will not be executed at all. These scripts are compiled 'after' they have been served, and not before.

There are also a couple of growing menaces associated with RSS newsfeeds:

o Since the popularity of RSS use is growing exponentially, the idea to monetize syndication with ads is gaining ground. Indeed, Yahoo has announced that it will begin displaying ads from Overture's service within RSS feeds. Now who wants other people's ads on their web site? I don't.

o There are rumors of newsfeeds being used to deliver spam. If this gets out of control then newsfeeds will quickly become history. Who wants spam messages appearing on their web site? I don't. RSS is therefore not a global solution to the fresh content problem.

4) Newsfeed Scripting Solutions: A software solution can be rigged up to 'extract' the HTML from newsfeeds. The HTML is then placed onto web pages so that the fresh content will be seen by search engine spiders. This however involves the use of PHP and MySQL, which tends to put many business owners off. And if there's spam or ads in the feed, they will get extracted, too!

Newsfeed scripting solutions are therefore not a global solution to the fresh content problem.

5) Creating Original: Content As mentioned above under SSI's and Weblogs, creating and manually uploading your own fresh content every day is a time-consuming chore. And what if you have a number of web sites, each of which requires frequent fresh content in order to remain competitive? Yet we all know that there is nothing better than our own proper keyword-rich fresh content.

In summary, getting frequent proper fresh content onto our web sites is not straightforward at all. HTML extracted from RSS feeds appears to offer a partial solution, but it is too complicated for most businesses and is potentially menacing.

The e-commerce industry is clearly in need of a genuine solution to the fresh content problem. The way to do it is to automatically have our web pages updated every day with 'our own' content, not anyone else's. Only then will we be able to say that fresh content is truly the master!

About the author: Victor George is a "fresh, relevant content" crusader whose web site can be found at:

http://www.autopageupdate.com Easily control your web content to suit your clients and to keep the search engines well fed with your new and relevant content.

In The News:

eBay Cements Reputation as Daily Deals Site with New Promo EcommerceByteseBay is further cementing its reputation as a daily deals site with the launch of a “Sweet 16 Deals” shopping promotion, this despite the decline of the daily deals ...

Discuss measures to handle illegal websites to safeguard copyrights The Japan NewsA cultural climate for publication activities must be protected by preventing copyright violations on the internet. It is important to return to this fundamental ...

Red Sox minor league team to have 'engagement party' promotion for Alex Rodriguez and Jennifer Lopez, for some reason CBS SportsIf you're hanging around Rhode Island this summer and looking to ironically celebrate Alex Rodriguez's recent engagement to Jennifer Lopez, boy do the ...

The Great WLOX Bracket Challenge 2019 Official Promotion Rules WLOXThe promotion begins at 3:00pm, Friday, March 8, 2019 and ends at 11:00PM, Monday, April 8, 2019. Entries must be received by 4:00PM, Tuesday, March 19, ...

Rachael Ray Launches Fashion E-Commerce Site Featuring Female-Founded Brands HarpersBAZAAR.comRachael Ray created Moxie Made, a new online shop that promotes clothing and accessories brands founded by female designers. She also launched an ...

Jameela Jamil hits out at Kris Jenner for promoting weight loss aid Daily MailJameela Jamil has hit out at Kris Jenner for promoting a controversial weight loss aid, as she vowed to 'keep embarrassing' stars who promote the brands.

IYSSE meeting opposes eugenics promotion at Cambridge University World Socialist Web SiteStudents from the University of Cambridge and Anglia Ruskin University attended the meeting, at which IYSSE member Thomas Scripps gave the opening report ...

March Madness doubles as vasectomy season, Spokane urologist says The Spokesman-ReviewSpokane urologists say it is no myth that clients strategically schedule vasectomies so they can recuperate during March Madness.

How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!! EntrepreneurDid you know that 90per cent of all marketers say social media marketing has increased their business exposure? Or that 66per cent of marketers that spend at ...

Game of Thrones: The Hidden Meaning Behind 20 New Character Posters Vanity FairFor longtime, steadfast fans of Game of Thrones, this new batch of character posters should look strikingly familiar. These brooding shots of 20 major and slightly ...

Discount Tuesdays AMC SceneSave on tickets and more on Tuesdays! It's just a weekly reminder of the many perks of being an AMC Stubs member!

Celebrate MAR10 Day with sales and more NintendoWa-hoo! It's almost time for Mario Day! Every year, people celebrate the mustached hero of the Mushroom Kingdom, Mario, on March 10, aka Mar10 Day.

Using Google Analytics to Track On-site Promotions Practical EcommerceMeasuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for ...

Super Sooner Weekend - The Official Site of Oklahoma Soonersports.comNORMAN – The University of Oklahoma Athletics Department has announced a "Super Sooner Weekend" ticket promotion involving OU's 16 home athletics ...

Marvel launched a delightful, retro website to promote Captain Marvel The VergeMarvel's next big superhero movie is Captain Marvel, and unlike most of the franchise's films, this one's set in the 1990s. Accordingly, Marvel has launched a ...

Rep. Tim Ryan files ethics complaint on Steve King's promotion of hate website Roll Call Rep. Tim Ryan filed a complaint with the House Ethics Committee this week saying that Rep. Steve King is using his official House website to promote a white ...

Packs and Promotions FC BarcelonaLearn about all the promotions and packs that FC Barcelona is offering so you can enjoy the best experience at amazing prices.

Target's Cyber Monday promotion scores you 15% off nearly its entire site Android CentralIn celebration of Cyber Monday, Target is offering 15% off across Target.com, which is pretty rare to see. Throughout the year, Target offers discounts in specific ...

Where Can You Advertise for Free? Small Business TrendsIf you want to know whether it's possible for your business to advertise for free, you'll need to look no further for your answer than this article. We'll tell you where ...

Netflix Has A Promotions Problem, And It's Only Going To Get Worse ForbesAs Netflix rolls out $8 billion of new programming, getting the word out to viewers will be exponentially harder — especially next year, when three new ...

Jake Paul called out for sponsored loot box videos — but YouTube won’t intervene The VergeJake Paul and RiceGum are accused of peddling a gambling site to their young audiences that many YouTube creators are calling a scam. YouTube has issued ...

7 marketing and promotion tactics to get your content discovered Search Engine LandAccording to Demand Metric, *content* marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers ...

7 Ways to Get More Out of Promoting Your Product on Social Media Small Business TrendsLaunching and promoting products to a global audience used to be for big businesses only. Not anymore. Here are 7 tips on social media promotion.

How to Promote Your New Podcast in 2019 (+8 Proven Strategies) G2 CrowdPodcasts have become all the rage in recent years and continue to gain popularity as time goes on. With the massive amount of podcasts available to listeners ...

Top 8 Content Promotion Tools, Tricks and Services Vertical MeasuresNowadays, every company utilizes *content* marketing. To give your *content* a fighting chance to be found by your audience, a promotion strategy is critical.

N. Korean online shop Manmulsang gets boost with promotion in Rodong Sinmun NK NewsUpdated at 2010 KST: To clarify, the article was featured in the online version of the Rodong Sinmun on January 26, but not printed in the paper edition that day.

Burger King trolls McDonald's with 1 cent burger promotion CNNBurger King wants people to download its app. So it's sending them to McDonald's for access to a one-cent Whopper.

Cheesecake Factory promotion backfires as demand outstrips supply - PR Daily PR DailyFor some organizations, free giveaways can be too much of a good thing. The Cheesecake Factory offered consumers a free slice of their eponymous dessert ...

Transit and Parking Has New Promotion, New Maps, Added Website University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...

DEAL: UAG offers 25% off site-wide promotion Phandroid - News for AndroidUAG is slashing the prices on all of its products, offering a 25% discount on everything available through its website.

5 things about Thibodeau's firing, Saunders' promotion Star TribuneAbout 24 hours ago (at least at the time of posting this), the Timberwolves embarked on a thorough 108-86 victory over the LeBron-less Lakers, one of their most ...

Sephora's Massive $88 Off Promotion Was A Glitch And Now Canadian Customers Are Outraged NarcitySephora's Massive 88off promo code yesterday was a fake and now Canadians who took advantage of the deal are pissed.

The Web Marketing Checklist: 40 Ways to Promote Your Website Practical EcommerceThis checklist provides 40 potent web marketing tactics your business can use to solve your promotional problems and challenges. The list is a starting place, ...

AEW Double Or Nothing Rally: News And Notes After Chris Jericho Signs With Equal-Pay Promotion ForbesChris Jericho and the announcement of equal pay between male and female wrestlers headlined the Double or Nothing rally as All Elite Wrestling prepares for ...

10 Things You Should Know About AEW (All Elite Wrestling) ForbesAll Elite Wrestling is coming. Here is everything you should know about the newest professional wrestling promotion.

Hill & Brooks Gift Basket Official Promotion Rules WLOXThe promotion begins at 11am January 2, 2019 and ends 11:59pm December 31, 2019.

Subway Stops Playing Footsie With Its Franchisees Over Promotion ForbesAfter ten years of controversy, the Subway Footlog promotion has come to an end. The promotion of the footlong sandwich, has generated lawsuits, franchisee ...

SEC Charges DJ Khaled for Illegally Promoting Cryptocurrency PitchforkDJ Khaled (real name Khaled Khaled) and boxer Floyd Mayweather Jr. have been charged by the U.S. Securities and Exchange Commission (SEC) for “failing ...

Boohoo broke advertising rules by promoting time-limited offers that did not actually expire iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...

34 Ways to Promote Your Online Shop Like a Pro Business 2 CommunityHave you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn't?), then you're going to ...

French art school blasted after students made to look black for US promotion The Local FranceA French art school in the city of Lyon has come under fire after a photo of its students was digitally manipulated to add black figures and also to make some of ...

Marijuana and CBD companies can't advertise on Facebook and Google, so they're getting creative CNBCCBD and marijuana companies can't buy ads from Facebook and Google, but that doesn't mean they can't run effective marketing campaigns.

WeChat Bans Several Chinese Crypto Sites for ICO Promotion BitsonlinePopular chat app WeChat has reportedly banned several Chinese cryptocurrency related sites from posting on its platform, due to their association with ICOs.

Positive branding and soft power: The promotion of Sufism in the war on terror Brookings InstitutionAs a popular instrument of “religious soft power” and a “positive branding of Islam,” Sufism has been used by state and non-state actors “to influence what others ...

Destiny Connect - Second Japanese promotion trailer published by Nippon Ichi RPG SiteNippon Ichi Software has published the second promotion trailer for Destiny Connect, their upcoming new RPG which will be released in Japan next month.

How to boost search rankings using only your internal linking strategy Marketing LandLinks, even within a website, show relationships between *content*. They transfer value and importance between pages. Even more importantly, internal links ...

Content Promotion Tactics That Result In Attracting Traffic Search Engine JournalLooking for sure-shot strategies that can drive traffic to your site? Then look at these five proven *content* promotion strategies you can use to boost website traffic.

Juul Suspends Selling Most E-Cigarette Flavors in Stores The New York TimesJuul will restrict sales of nearly all its flavored pods to the internet, and stop most social media promotion to combat youth vaping, bowing to government and ...

You Get Positive Performance Reviews But No Promotion? Seven Reasons Your Career Has Stalled Forbes NowAt a recent career advancement workshop, one participant lamented that, despite consistently positive performance reviews, he has not so far received a ...

Sephora customers can now get extra free samples while using discount codes online. Here's what it means for you. INSIDERSephora's new policy means a big change for Rouge members, but it's unclear if customers can combine sitewide sale codes with free sample codes.

Chipotle's app, website crash during Halloween deal INSIDERChipotle is selling $4 burritos to celebrate Halloween on Wednesday. However, dozens of customers encountered technical difficulties.

Everything Is for Sale Now. Even Us. The New York TimesThe constant pressure to sell ourselves on every possible platform has produced its own brand of modern anxiety.

Govt tightens norms for etailers, bars exclusive deals Economic TimesNEW DELHI: In a major jolt to Walmart's $16-billion acquisition of Flipkart and Amazon's $5-billion bet on India, the government announced changes to the ...

$500 Free Bet: FanDuel Sportsbook Promo Code NJ (Verified March 2019) LineupsSigning up on FanDuel Sportsbook? We guarantee the highest sign up bonus in the industry. Our FanDuel Sportsbook promo code gives you up to $500 free ...

Boohoo 'broke advertising rules', BBC Watchdog finds BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.

Hawks Promotions | Atlanta Hawks Hawks.comHighlighting Latin culture of NBA fans and players across Latin American and U.S. Hispanic communities. Buy Tickets. Indiana Pacers. Fan Appreciation Night.

YouTube’s PewDiePie amplified anti-Semitic rhetoric. Again. VoxYouTube's most popular user is once again facing backlash — this time for promoting a highly anti-Semitic channel by recommending a video featuring a racial ...

'iPhone XR from $449*': Apple ramps up iPhone sales push ZDNetApple's marketers start playing with the fine print and prices after new $100 extra trade-in promotion.

10 Tips For Earning Your Next Career-Advancing Promotion Forbes NowIf your next career goal is a promotion, keep these 10 tips in mind.

Google Flights vs Skyscanner vs Kayak vs Expedia - Which is the cheapest? AsiaOneIt should come as no surprise that the world's largest search engine has come up with their very own flight comparison tool, releasing Google Flights in ...

All Elite Wrestling 2019: Comparing Billionaire-Backed AEW To Billionaire-Backed WCW ForbesCody and the Young Bucks have launched All Elite Wrestling, and given its financial backing and a possible TV deal, the promotion is drawing comparisons to ...

How To Publicize Your Business Through Cross-Promotion Forbes NowIn each and every introduction, there is an opportunity for you to grow your business. The ultimate benefits that you may derive are based upon your initial ...

Are crowdfunding sites promoting quack treatments for cancer? NHS Choices'Crowdfunding sites may help fuel pseudoscience and bogus cancer cures, investigation finds' The Independent reports.

Team Announces Promotional Schedule Sixers.comPHILADELPHIA — OCT. 18, 2018 — The Philadelphia 76ers announced today details to its promotional schedule for the 2018-19 season, tipping off with ...

Netflix Tests Promotional Videos but Users See ‘Commercials’ The New York TimesAn experiment by Netflix to highlight some of its shows with promotional videos was met with resistance from viewers who disliked the interruptions.

YouTube Moves to Make Conspiracy Videos Harder to Find The New York TimesThe online *service* has long been criticized for promoting videos that are full of misinformation but don't necessarily conflict with its rules.

Aggressive Stock Promotion Picks Up In Cannabis Sector Forbes NowStock promotion has dogged the U.S. cannabis sector for years and continues to do so, but now some Canadian LPs are engaging in very expensive campaigns ...

4 lessons to learn from Alibaba’s Super September promotion The Next WebAlibaba is one of the largest platforms in regards to wholesale trading, and it's known all over the world for the small pricing and the very good quality that it can ...

The Five Best Ways To Drive Traffic To Your Website Forbes NowEvery online business relies on web traffic, but that doesn't make it any easier to get more people to visit your site.

Privacy Policy WTSA RadioPROMOTION PRIVACY POLICY. This Policy statement is intended to help you understand how WTSA Radio collects and uses information about you in ...

You May Be Able To Buy Fortnite's Samsung Galaxy Skin After The Note9 Promotion Ends Forbes NowThe elite Samsung Galaxy skin in Fortnite may not end up being as exclusive as everyone thought.

Ottawa is ‘looking into’ New Brunswick’s cheerful promotion of pot Macleans.caCannabis NB's website shows happy people and touts weed as a part of poker games and a 'girls' night out'. But the feds have stepped in and changes are ...

Chili's Denied Meagan Hunter a Promotion Because She Needed to 'Dress More Gender Appropriate' ACLUMeagan Hunter loved her job as a server at Chili's Grill & Bar in Phoenix, Arizona — and she excelled at it. She was thrilled when her supervisors suggested that ...

Australia: Sydney Opera House Site Of Battle Over Horse Racing Promotion - Horse Racing News Paulick ReportA plan to project a racing advertisement on the famed sails of the Sydney Opera House has sparked controversy in Australia. Racing New South Wales pitched ...

NJ Online Sportsbooks Free Bets, Promo Codes, Best Bonus Bets NJ Online GamblingTake advantage of more than $1000 in free money and free bets at NJ online sportsbooks by using our exclusive bonus codes.

Viagogo sues Ed Sheeran’s promotion company for alleged fraud The GuardianProceedings issued over promoter's decision to cancel thousands of tickets bought through resale site.

Cabinet move on reservation in promotion gets mixed reaction The HinduThe decision of the Cabinet on Wednesday to implement the legislation on consequential seniority to provide reservation in promotion to Scheduled Castes and ...

10 ways to promote your WordPress blog for beginners Search Engine WatchIf you've just started your WordPress blog and want everybody to read your *content*, then you should promote your blog on multiple online platforms. Creating ...

Elite Law Firm’s All-White Partner Class Stirs Debate on Diversity The New York TimesPaul, Weiss is more diverse at its top ranks than most of its peers. But its recent promotions underscored how far big firms have to go to elevate women and ...

TBS, TNT And 5 Potential TV And Streaming Destinations For All Elite Wrestling ForbesWith a TV deal for All Elite Wrestling all but imminent, which TV and/or streaming partners make the best fit for AEW?

5 Smart Ways to Integrate Cross-Promotion With Online Marketing EntrepreneurOnline marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full potential. There are many tools, ...

COFFEE MUG GIVEAWAY OFFICIAL PROMOTION RULES NewsWest9.comThis promotion is sponsored by KWES-TV, 11320 West County Road 127, Midland, Texas 79711. The promotion begins at 5:00 a.m., 12/12/2018 and ends at ...

7 Tricks No One Told You About Content Promotion Search Engine JournalThese seven *content* promotion tricks will help get your *content* in front of the right audience – and yield a bigger return on your investment.

24 Best Social Media Promotion Tools WordStreamNeed a little help growing your social media accounts? We've got the tools you need to succeed! Here are 24 of the best social media promotion tools to make ...

PointsBet NJ Promo Code & Sportsbook Review Legal Sports ReportPointsBet is one of the newest entrants in the New Jersey online sports betting market that offers a unique spin on sports gambling in NJ via its app.

Despite the Glitches, Shoppers Can’t Quit Amazon The AtlanticThe company's website continually crashed during its much-touted Prime Day event, but sales were still higher than ever.

Chipotle extends Avocado Day promotion through Wednesday after website crashes USA TODAYThis year, National Avocado Day is two days -- at least for Chipotle. The chain's promotion Tuesday was so popular some customers were unable to take ...

What Are The Best App Marketing Strategies? ForbesWhat are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...

3M helping Vikings add purple glow to stadium on Sunday Star Tribune3M Co. wants Vikings fans to help U.S. Bank Stadium "glow with purple pride" on Sunday during the game against the Green Bay Packers. The company has ...

Video Marketing Ideas: 9 Ways to Promote Video Content WordStreamSo you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.

More than 250 YouTube channels promote academic cheating site: BBC investigation ABC NewsYouTube personalities as young as 12 were promoting the essay-buying *service*, according to the BBC investigation.

NCT 127 Set Their Sights On America With Ambitious Stateside Promotions ForbesNow that K-pop is on the radar of U.S. mainstream media, NCT 127 is planning to bring a bit of Seoul to American TV sets ahead of the Oct. 12 release of their ...

Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out Forbes NowSpain-based Zara, the world's largest clothing retailer and owned by Inditex, is introducing an augmented reality experience in its stores. Shoppers can engage ...

Best Black Friday 2018 clothing sales and promo codes: Macy's, J.Crew, Gap, Amazon, Nordstrom, Coach MashableGet all your holiday shopping done at once — and get a little something for yourself.

Oddsshark faces NJ shutdown over illegal gaming promotion iGaming BusinessThe Office of the New Jersey Attorney General has ordered all licensed casinos and igaming operators in the state to cease working with Oddsshark, citing the ...

Get The Complete Digital Marketing Course For Just $19 PCWorldGet a complete education in everything from search engine optimization (SEO) to building effective Google advertising campaigns to creating attractive ...

Texaco runs promotion with price comparison website Forecourt TraderPrice comparison website Confused.com is running a promotion giving every customer who purchases a new car insurance policy a £20 Texaco fuel voucher.

dunnhumby is Transforming Trade Promotions Management With its Enterprise Promotion Management Platform Business WireNEW YORK--(BUSINESS WIRE)--NRF 2019: Retail's Big Show)-- dunnhumby, the global leader in customer data science, today reported growing momentum ...

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure The GuardianAs pressure mounts on Facebook to explain its role in promoting anti-vaccine misinformation, Pinterest tries different approach.

Are You Promoting Your Content? Here's Why (And How) To Do It Forbes NowMany *content* marketers fail to promote their *content*, and end up missing a huge chunk of ROI because of it. But why is this the case? And what's the right way to ...

Why Your Site Needs Fresh, Relevant Content

Web Site Promotion Web Site Promotion