Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit.

You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.

For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.

Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.

Any smart person would think a FEW people would buy. Why don't they buy?

You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.

Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.

Bad Idea # 3 - Where can we buy some banner ads?

In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!

People tend to ignore banners.

Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on.

If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work.

About The Author

Raynay Valles is an Internet marketer. Some marketers only build traffic. Raynay focuses on building sales. Visit http://www.jawdrop.com or email Raynay now at [email protected].

In The News:

Promoting rational use of medicines  World Health Organization
Best Ways to Get Free Advertising  Small Business Trends

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales

Do you want to achieve extra-ordinary success in your online... Read More

Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)

An important question to answer when creating or revising a... Read More

Why You Should Market Your Website

One of the great advantages of advertising and marketing on... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Methods of Website Promotion

Promoting a Website is not an easy task. New Website... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

Selling To Everyone Means You Sell to No One

1. Selling To Everyone Means You Sell to No OneIf... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

How To Turn Visitors Into Posters

So your having a hard time turning your visitors into... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

11 Ways to Promote Your Blog

1. Ping weblogs.com and other search engines. When you ping... Read More

Submitting Your Website With Web Promotion Services

Once you have built and uploaded your home business website... Read More

Cheap Website Promotion in Birmingham

People are always wanting to attract more visitors to their... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More