How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.

This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

3 - Press the "Print Screen" button (Prt Scr).

4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click "File", and then "Save As". Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!

About The Author

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

In The News:

Companies Compete with Holiday Ugly Sweater Promotions  Inc.Ugly holiday sweaters have been a rediscovered trend for years. But since the early 2010s, marketers found they could provide a new way to promote ...
Target's Cyber Monday promotion scores you 15% off nearly its entire site  Android CentralIn celebration of Cyber Monday, Target is offering 15% off across Target.com, which is pretty rare to see. Throughout the year, Target offers discounts in specific ...
COFFEE MUG GIVEAWAY OFFICIAL PROMOTION RULES  NewsWest9.comThis promotion is sponsored by KWES-TV, 11320 West County Road 127, Midland, Texas 79711. The promotion begins at 5:00 a.m., 12/12/2018 and ends at ...
Don't Just Create Content, Promote It  Business.comYour *content* creation strategy shouldn't focus on quantity but quality. Use this three-step method to guide your *content* creation and marketing efforts.
Canadian lacrosse team's promotion fails to score big win with all fans  CHAT News TodaySASKATOON — A promotion by the Saskatchewan Rush of the National Lacrosse League to get fans involved in a singalong of what has become a ...
Tweetsie Railroad Contest Official Promotion Rules  WBTVCHARLOTTE, NC (WBTV) -. 1. Promotion Description. This promotion is sponsored by WBTV, LLC. and Tweetsie Railroad (“Sponsor(s)”). The promotion begins ...
Promotions are a mixed bag on key online sales days this holiday season  DigitalCommerce360Have the online deals been better, the same or worse this holiday season so far? It depends on what retailer you look at.
Weitz Investment Management Announces Promotion and New Hires  Business WireWeitz Investment Management is pleased to announce the promotion of Yana Morgan and the hiring of Justin O'Shea and Ernie Gordon.
Centre asks IISc to design data site for smart cities  The News MinuteThe Union Ministry of Housing and Urban Affairs has asked the Indian Institute of Science (IISc) to design a data site for information exchange among smart ...
The building blocks of dental practice promotion (video)  Dentistry IQFor dental practices, advertising and promotion is not an all or nothing proposition. There are a number of fundamental activities that even the most ...
Industry-wide NetEnt Promo Leads The Holiday Rush At NJ Online Casinos This December  NJ Online GamblingSoftware supplier NetEnt offers an industry-wide giveaway, providing a major boost to the holiday promotion cycle.
YouTube removed 1.6 million channels last quarter, mostly for being spam or scams  CNBCGoogle's battle against inappropriate *content* on its video platform rages on. YouTube removed 7.85 million videos and 1.67 million channels between July and ...
UP Police Cut-off 2018: UPPRPB to release new cut-off for constable written exam  India TodayUttar Pradesh Police Recruitment and Promotion Board (UPPRPB) will release the cut off mark and other related updates on the official website.
SEC Charges DJ Khaled for Illegally Promoting Cryptocurrency  PitchforkDJ Khaled (real name Khaled Khaled) and boxer Floyd Mayweather Jr. have been charged by the U.S. Securities and Exchange Commission (SEC) for “failing ...
Brock Lesnar's change in number of drug tests is the result of a 'technical glitch,' USADA says  ESPNThe United States Anti-Doping Agency has acknowledged a recent "technical glitch" led to inaccurate data on UFC athlete Brock Lesnar appearing on its public ...
Netflix Ranks Their Most-Binged Shows In A Sneaky Bid For Self-Promotion  HotNewHipHopThey only include Netflix originals. Netflix probably has an unprecedented amount of data about the taste of the American–and worldwide–public. T...
Many PC peripherals are 15% off on eBay right now  PC GamereBay releases site-wide coupons all the time, but we haven't seen a 15 percent-off discount for a while. For today only, the promo code PLAYTIME15 will take 15 ...
BOGO: Buy One Get One Month of BearsIllustrated!  247SportsThis is a crucial time of year for Baylor fans, as the Early Signing Period is upon us soon. Football recruiting season is at its peak and you will want the inside ...
Analog Devices Recognized for Environmental Stewardship with Associated Industries of Massachusetts (AIM) 2018 Sustainability Award  Business WireAnalog Devices (Nasdaq: ADI) was recently honored with the 2018 Sustainability Award from the Associated Industries of Massachusetts (AIM), which reco.
Fast-food roundup: Pizza Hut buys QuikOrder… Burger King selling Whoppers for a penny at McDonald’s  L.A. BizPIzza Hut is buying online restaurant ordering system QuikOrder. Here's a look at this and other stories about the leading brands in the fast-food industry as ...
Juul Suspends Selling Most E-Cigarette Flavors in Stores  The New York TimesJuul will restrict sales of nearly all its flavored pods to the internet, and stop most social media promotion to combat youth vaping, bowing to government and ...
How the ACCC got to the heart of media's Google and Facebook struggle  The Australian Financial ReviewACCC chairman Rod Sims has the global spotlight as he looks to tackle the power of Google and Facebook, and so far he is giving a command performance.
ACT NOW: Buy 1 Month of Pack Pride, Get 1 FREE  247SportsThis is a crucial time of year for NC State fans, as the Early Signing Period is less than one week away! Football...
OU Dominates in Win Over Northwestern State - The Official Site of Oklahoma  Soonersports.comThe Oklahoma women's basketball team downed the Northwestern State Lady Demons Thursday night at Lloyd Noble Center.
Lincoln Riley Named George Munger Award Semifinalist  Soonersports.comNORMAN – University of Oklahoma head football coach Lincoln Riley was named a semifinalist Wednesday for the George Munger Coach of the Year Award, ...
Bedenbaugh Named Broyles Award Semifinalist - The Official Site of Oklahoma  Soonersports.comNORMAN — University of Oklahoma co-offensive coordinator and offensive line coach Bill Bedenbaugh was named one of 15 semifinalists for the 2018 Broyles ...
7 marketing and promotion tactics to get your content discovered  Search Engine LandAccording to Demand Metric, *content* marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers ...
New website for Meat Promotion Wales  GlobalMeatNews.comHybu Cig Cymru – Meat Promotion Wales (HCC) has launched a new corporate website designed as a one-stop shop for information on the Welsh red meat ...
The Web Marketing Checklist: 40 Ways to Promote Your Website  Practical EcommerceThis checklist provides 40 potent web marketing tactics your business can use to solve your promotional problems and challenges. The list is a starting place, ...
Top 8 Content Promotion Tools, Tricks and Services  Vertical MeasuresNowadays, every company utilizes *content* marketing. To give your *content* a fighting chance to be found by your audience, a promotion strategy is critical.
Thanksgiving weekend liberty held hostage over Marine video posted to Terminal Lance  Marine Corps TimesA battalion commander recently attempted to withhold his unit's Thanksgiving weekend liberty due to a video posted to the Terminal Lance Instagram page.
How To Publicize Your Business Through Cross-Promotion  Forbes NowIn each and every introduction, there is an opportunity for you to grow your business. The ultimate benefits that you may derive are based upon your initial ...
Top 6 Event Promotion Sites You Should Be Using  hypebot.comFor entrepreneurial artists, the internet contains a wealth of unexplored promotional opportunities. Here we look at six such places, often called 'discovery sites' ...
Build-A-Bear Workshop Is Caught Off Guard for Its 'Pay Your Age' Promo and Forced to Turn Away Customers  EntrepreneurThe company says it experienced 'unprecedented' customer turnout and provides a lesson on preparation for entrepreneurs.
7 Ways to Get More Out of Promoting Your Product on Social Media  Small Business TrendsLaunching and promoting products to a global audience used to be for big businesses only. Not anymore. Here are 7 tips on social media promotion.
Texaco runs promotion with price comparison website  Forecourt TraderPrice comparison website Confused.com is running a promotion giving every customer who purchases a new car insurance policy a £20 Texaco fuel...
Are You Promoting Your Content? Here's Why (And How) To Do It  Forbes NowMany *content* marketers fail to promote their *content*, and end up missing a huge chunk of ROI because of it. But why is this the case? And what's the right way to ...
Transit and Parking Has New Promotion, New Maps, Added Website  University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...
Green Export Forum: Promoting sustainable production and export in developing countries and economies in transition  UNCTADBuilding on the results from ten UNCTAD National Green Export Review (NGER) projects in Angola, Ecuador, Ethiopia, Lebanon, Madagascar, Morocco, ...
Australia: Sydney Opera House Site Of Battle Over Horse Racing Promotion - Horse Racing News  Paulick ReportA plan to project a racing advertisement on the famed sails of the Sydney Opera House has sparked controversy in Australia. Racing New South Wales pitched ...
What Amazon Prime Day Can Teach You About Pricing, Inventory, and Promotion  Inc.Are you ready for Amazon's biggest sale of the year?
Content Promotion Tactics That Result In Attracting Traffic  Search Engine JournalLooking for sure-shot strategies that can drive traffic to your site? Then look at these five proven *content* promotion strategies you can use to boost website traffic.
You May Be Able To Buy Fortnite's Samsung Galaxy Skin After The Note9 Promotion Ends  Forbes NowThe elite Samsung Galaxy skin in Fortnite may not end up being as exclusive as everyone thought.
Chipotle extends Avocado Day promotion through Wednesday after website crashes  USA TODAYThis year, National Avocado Day is two days -- at least for Chipotle. The chain's promotion Tuesday was so popular some customers were unable to take ...
Viagogo sues Ed Sheeran’s promotion company for alleged fraud  The GuardianProceedings issued over promoter's decision to cancel thousands of tickets bought through resale site.
You Get Positive Performance Reviews But No Promotion? Seven Reasons Your Career Has Stalled  Forbes NowYour personal performance is an important factor in the next step of your career, but it is only one of many variables.
Subway Stops Playing Footsie With Its Franchisees Over Promotion  ForbesAfter ten years of controversy, the Subway Footlog promotion has come to an end. The promotion of the footlong sandwich, has generated lawsuits, franchisee ...
French art school blasted after students made to look black for US promotion  The Local FranceA French art school in the city of Lyon has come under fire after a photo of its students was digitally manipulated to add black figures and also to make some of ...
10 Tips For Earning Your Next Career-Advancing Promotion  Forbes NowIf your next career goal is a promotion, keep these 10 tips in mind.
UIDAI chief AB P Pandey gets promotion  Economic TimesNEW DELHI: Senior bureaucrat and CEO of Aadhaar-issuing body Unique Identification Authority of India (UIDAI) A B P Pandey was today promoted to the rank ...
Chipotle's app, website crash during Halloween deal  Business Insider UKChipotle is selling $4 burritos to celebrate Halloween on Wednesday. However, dozens of customers encountered technical difficulties.
Where Can You Advertise for Free?  Small Business TrendsIf you want to know whether it's possible for your business to advertise for free, you'll need to look no further for your answer than this article. We'll tell you where ...
Seven Stories Has New Indie Bookseller Promotion  Publishers WeeklySeven Stories Press has started a new marketing program that it hopes addresses the concern independent booksellers have over publishers' direct-to ...
Why the worlds of brand and trade marketing must unite  Marketing LandThere seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, ...
Airbnb hits a wall with its China Great Wall promotion  CNBCU.S. short-term rental *service* Airbnb has hit a wall with its newest marketing scheme in China, after regulators objected to a promotion offering sleepovers on the ...
Apple’s Back to School promotion once again offers students free Beats headphones  The VergeApple is once again bringing back its Back to School deal, giving free Beats headphones to college students who buy new Macs and iPad Pros.
What NOT to buy on Amazon Prime Day  MarketWatchAmazon's annual sales promotion definitely offers consumers the chance to save—but not all deals are created equally.
India may have to immediately end export promotion schemes if found prohibited in WTO  Economic TimesNEW DELHI: India's export promotion programmes have come under the global trade watchdog's scanner and would need to be stopped if found prohibited as ...
Early Amazon Prime Day Sales Were Up Over 50% Despite Website Crashes and Worker Strikes  FortuneAmazon kicked off its big Prime Day sales promotion with technical glitches on its website and app, threatening its 36-hour sales extravaganza. Trouble on the ...
Be wary of social media posts, phishing sites similar to official SIA website, says airline  The Straits TimesSINGAPORE - Do not fall for unverified fare promotions, contests, e-mails and calls that claim to be from the Singapore Airlines, the carrier warned its customers ...
Privacy Policy | Site  WFSBTo read our detailed privacy policy click here; To opt-out of many third-party tracking technologies for interest-based advertising, follow the instructions here ...
Who's your superhero?  ABC 12 NewsYou can nominate a real life superhero as a part of a special promotion with the Flint Firebirds. Here's how.
Google may have just revealed the colors of its upcoming Pixel 3 phone  Business InsiderA Google promo site may have revealed the colors of the upcoming Pixel 3 phone: black, white, and mint. Google is expected to reveal the Pixel 3 and the Pixel ...
4 Things You Can Do To Position Yourself For A Promotion  Forbes NowIf you want to position yourself for a promotion, you have to do more than just ask for it. If you're serious about advancing your career, you have to work for it.
Relegation And Promotion Will Breathe Life Into The Nations League  ForbesA new competition, the UEFA Nations League, will kick off on Thursday with the World Cup Winners France playing the 2014 winners, Germany. The new ...
Aggressive Stock Promotion Picks Up In Cannabis Sector  Forbes NowStock promotion has dogged the U.S. cannabis sector for years and continues to do so, but now some Canadian LPs are engaging in very expensive campaigns ...
Everything You Need to Know About Promoting Your App on Facebook Ads  Business 2 CommunityWhether you've built a standalone app with the goal of being the next candy crush or an app that's meant to bolster what your business already sells, promoting ...
Using Instagram to Promote Your YouTube Videos  EntrepreneurUse these smart tips for using Instagram to get the word out about your videos.
Guidelines for Posting Promotions on Social Media  Business News DailyIf you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.
Hawks Promotions | Atlanta Hawks  Hawks.comAtlanta Hawks Promotions and Ticket Offers.
What Are The Best App Marketing Strategies?  ForbesWhat are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...
Netflix just increased its marketing budget to $2 billion. Here’s why its CEO would rather not spend anything  CNBCCEO Reed Hastings would rather Netflix was so good at promoting *content* on the site itself that it wouldn't have to spend on external marketing.
2018 Promotional Schedule | St. Louis Cardinals  MLB.com2018 Cardinals Magnet Schedule. Presented By Budweiser | All fans, ages 21 and older. Whom do we play? What time is the game? Are we home or away?
Ottawa is ‘looking into’ New Brunswick’s cheerful promotion of pot  Macleans.caCannabis NB's website shows happy people and touts weed as a part of poker games and a 'girls' night out'. But the feds have stepped in and changes are ...
How Email Marketing Supports Your Content Marketing And SEO Campaigns  Forbes NowSearch engine optimization (SEO) and *content* marketing are natural complements. Producing high-quality *content* for your *content* marketing strategy helps you ...
Honor has officially launch their hihonor website in Malaysia with a promotion on their devices and accessories  KLGadgetGuyHonor has just officially launched its e-commerce platform and information portal, called hihonor website. Shortly after that, they announced their 7uly Madness ...
NJ Online Sportsbooks Free Bets, Promo Codes, Best Bonus Bets  NJ Online GamblingTake advantage of more than $1000 in free money and free bets at NJ online sportsbooks by using our exclusive bonus codes.
OFFICIAL PROMOTION RULES - BAYOU ROAD BALLOON FEST BALLOON RIDE GIVEAWAY  FOX 8 Live WVUENEW ORLEANS (WVUE) -. OFFICIAL PROMOTION RULES. 1. Promotion Description. This promotion, Bayou Road Balloon Fest Balloon Ride Giveaway, ...
YouTube removed hundreds of videos that promoted a homework cheating site  The VergeYouTube has removed hundreds of videos following a BBC investigation that found they were promoting an essay-writing *service* as a way for students to cheat ...
Facebook rules force news outlets to register as political advertisers  The VergeFacebook's new rules for political advertisers are hitting news outlets too, with promotions blocked from Vox.com, Vice News, Business Insider and Showtime's ...
Netflix Tests Promotional Videos but Users See ‘Commercials’  The New York TimesAn experiment by Netflix to highlight some of its shows with promotional videos was met with resistance from viewers who disliked the interruptions.
Apple Kicks Off Massive Digital Payments Promotion In San Francisco; Big Discounts With Apple Pay  ForbesApple kicked off a major digital wallet promotion in San Francisco today. This is just days after CEO Tim Cook reported that the company tripled Apple Pay ...
Trump says Google snubbed his State of the Union speeches while promoting Obama's, but it turns out that's wrong  CNBCDoubling down on his accusations of Google's anti-conservative bias, President Donald Trump points out that its homepage featured Obama's State of the Union ...
Promotion: The Missing BOPIS Link  Multichannel MerchantTo really succeed at buy online, pickup in-store or BOPIS it needs to be effectively promoted. To make your program a success, here are some promo tips.
NCT 127 Set Their Sights On America With Ambitious Stateside Promotions  ForbesNow that K-pop is on the radar of U.S. mainstream media, NCT 127 is planning to bring a bit of Seoul to American TV sets ahead of the Oct. 12 release of their ...
Now is one of the best times to book a cruise — here's how to get a great deal  CNBCRight now is one of the best times to find a good deal on a cruise vacation. You can catch the end of what's known in the industry as "wave season" (typically ...
How Build Links With Promo Codes  Search Engine PeopleThere all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting ...
SpartanNash announces promotion of Joseph McQuesten to SVP Center Store and Fresh Merchandising  Business WireSpartanNash Company (NASDAQ: SPTN) today announced the promotion of Joseph McQuesten, Vice President, Center Store Merchandising, to Senior Vice ...
Amazon’s Website Crashed Within Minutes of Starting Amazon Prime Day and the Internet Is Losing It  Money MagazineAmazon kicked off its big Prime Day 2018 sales promotion with technical glitches on its website and app, threatening its 36-hour sale.
11 Website Design And Development Best Practices For 2018  Forbes NowInternet is swarming with poor website designs that miss both technical and *content* mark. Clients and developers alike continuously contribute to the current ...
Galaxy Note 9 Fortnite promotion spotted on Epic’s website  SamMobileIt appears Samsung and Epic Games, the studio behind Fortnite, have cooked up a promotion that offers free 15000 V-Bucks (~$150 in value) in Fortnite Mobile ...
OFFICIAL PROMOTION RULES - THE MORTUARY EXPRESS PASS CONTEST 2018  FOX 8 Live WVUENEW ORLEANS (WVUE) -. OFFICIAL PROMOTION RULES. 1. Promotion Description. THE MORTUARY EXPRESS PASS CONTEST 2018 -This promotion is ...
Win Wild Cash Prizes in 888 Poker's Wild Hunt Promotion  Poker News Report888 Poker has launched a promotion in which players can qualify for up to two freeroll tournaments per day with random ("wild") prize pools of up to $20000.
Desh Ki Baat: Should SC/ST get reservation on Job promotion ?  Zee BusinessThe Supreme Court today turned down an appeal to reconsider its own earlier order that had rejected the idea of reservations for Scheduled Castes or ...
Best of the West 2019 Official Promotion Rules  KCBDLUBBOCK, TX (KCBD) -. Vote here for Best of the West 2019. OFFICIAL PROMOTION RULES. 1. Promotion Description. This promotion is sponsored by ...
Mastercard complained to US govt over Modi's promotion of RuPay  ETtech.comMastercard told the United States government in June that Prime Minister Narendra Modi was using nationalism to promote the use of a domestic payments..
Unexpected contribution of lymphatic vessels to promotion of distant metastatic tumor spread  Science AdvancesTumor lymphangiogenesis is accompanied by a higher incidence of sentinel lymph node metastasis and shorter overall survival in several types of cancer.
YouTube creators reportedly losing accounts over Twitch stream promotions  PolygonYouTube creators such as Surny, Linus Tech Tips and Aztrosizt have tweeted recently about YouTube terminating their accounts following uploads of videos ...
How Can Advertising Help Your Business?  Small Business TrendsHave you ever wondered, how can advertising help your business? In short, it helps your business grow. Discover the many benefits of small business ...
Chipotle's website and app crashed, making it impossible to get free guacamole, and people are furious  Business InsiderChipotle's free-guacamole day got off to a rough start, with dozens of customers complaining about tech issues. Chipotle's app and website were experiencing ...

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More

DMOZ Editors - Does Absolute Power Corrupt Absolutely?

DMOZ editors are supposed to be professionals in the category... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

How To Turn Visitors Into Posters

So your having a hard time turning your visitors into... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products

A back-end product is a product that you attempt to... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More

Your Internet Marketing - What It Could Be Missing

How would like to have an email list of thousands... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We... Read More

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

Why You MUST Have A My Yahoo! Page

Yahoo! allows you to set up your own front page... Read More

SEO - How Fast Do You Want To Get To The Top?

Search engine optimization by some is considered a science and... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

7 Affiliate Success Steps

How to get your business exposed for free!Everybody in the... Read More

Google Gives Web Page History More Importance

The Google patent application submitted in March, 2005 has generated... Read More

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More